News & Analysis as of

Content Marketing

Host a Dynamic Thought Leadership Conversation, Not a Talking Slide Deck

by ON24 on

Sometimes true thought leadership is talking less and listening more....more

The Benefit of Including a Video with Your Written Articles [Video]

by Kates Media on

Adrian Lürssen, Co-Founder of JD Supra, discusses how including a short, supporting video with a written article or blog post will help your audience decide if it is something that they should take the time to read...more

Lawyers, Is LinkedIn A Waste Of Your Time?

by Nancy Myrland on

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time...more

How to Host a Successful Law Firm Press Event in 5 Easy Steps

by ON24 on

Here’s an idea: use your webinar platform to host a live press event. It’s easy!...more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

5 Ways to Help Your Blog Posts Stand Apart

by JD Supra Perspectives on

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

[Image] Facebook Live Toolkit - Recommended Tools for Live Video Shoots

by Kates Media on

In one handy graphic, some of the tools we use and recommend for Facebook Live and smart phone video....more

Content Marketing is a Numbers Game: 3 Ways to Use Webinars to Increase Your Odds

by ON24 on

How to use a single webinar to share several pieces of relevant, pre-existing content and accelerate the client journey....more

Use Your Leverage: You Have the Building Blocks of a Webinar Program and Probably Don’t Even Know It

by ON24 on

It's smart marketing sense to funnel all of your firm’s outreach and content production into different types of webinar series. Here's why....more

#SMMW17 Networking Tips From Some Of The Best In The Business

by Nancy Myrland on

To say I am excited about the next two weeks of my personal and professional life is an understatement. Why? Because I am preparing to attend two very important conferences. The first, which is what I am focusing on in...more

No, *Really* Make Your Next Webinar About Your Clients...

by ON24 on

The narrative format is what makes us human – and being human is what cuts through the noise....more

Manatt Digital - February 2017

If there is one truism in the world of digital media, it is the simple fact that our technology and consumption habits are evolving in tandem with one another and at an exponential rate. This compounding effect of innovation...more

Checklist: How to Create a Successful Editorial Schedule

by JD Supra Perspectives on

Editorial schedules are so much more than lists of writing assignments with due dates. Here's the simplest way to create yours....more

The ReSET – Bots Gone Awry: What Businesses Can Learn

Understandable attention has been given to the weaponization of social media and its impact on political, commercial and personal realms. Less attention has been spent on the effect of such automation on companies’ internet...more

The Power of Narrative: Law Firms Need to Find Theirs To Differentiate Themselves

by JD Supra Perspectives on

If banks can tell powerful stories, anyone can do it....more

[Webinar] How to Create an Editorial Calendar You'll Actually Use - Feb. 16, 11:00AM PST

by JD Supra Perspectives on

Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more

In Business Development, It's Time For Us to Invest In "Idea Relationships"

by JD Supra Perspectives on

In a digital age in which information flows freely and everyone expects answers at the stroke of a keyboard, “Idea Relationships” succeed because your relevance is initially determined by what you know, not who you know....more

Why (and How) Webinars Work, By the Numbers

by ON24 on

ON24 wanted to develop some best practices based on cold, hard facts, so we took a sample of 12,870 webinars (from a random selection of 60,000 we hosted, worldwide, in 2015) and ran the numbers. Here’s what we learned - and...more

9 Ways to Persuade Lawyers to Abandon Legalese and Write Clearly

by JD Supra Perspectives on

In-house counsel may be able to read dense alerts, but they are not inclined to do so....more

Start Off Right: How to Grab Your Audience From the First Sentence

by JD Supra Perspectives on

All great posts, articles, or alerts start out with a strong lede, an introductory sentence that grabs attention right away.Here's what you need to know....more

7 Ways to Effectively Promote Your Next Webinar for Maximum Attendance

by ON24 on

Seven ways to easily increase attendance for your upcoming webinar(s)....more

9 Rules for Writing Client Alerts That People Will Actually Read

by JD Supra Perspectives on

A poor-quality client alert is more dangerous to a firm’s reputation than no alert at all. Here's how to improve yours....more

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

by JD Supra Perspectives on

Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

The Social and Digital Media Train is Leaving the Station - Get Aboard!

by JD Supra Perspectives on

On this, the fourth day of social media and digital media, we bring you some practical and actionable advice from the PR SIG's Co-Chair, Ryan King, Director of Communications at Ogletree Deakins. This father of three...more

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