Content Marketing

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5 Tips for Hosting a Successful Law Firm Webinar

It’s not about what you want to say but what your audience wants to hear. ...more

Clickable Content: Don’t Measure Success Solely By SEO

A myopic focus on SEO might eventually get you ranking well in search, but that's not the same thing as inspiring people to actually click on your content....more

Why do I share posts to Twitter three times?

Someone asked me recently, “why do you post the same thing to Twitter three times?” The answer is simple and backed by data. Articles shared three times to Twitter over three days get almost three times the clicks....more

The Secret to Webinar ROI?

The information a webinar platform provides about the audience is what makes it an invaluable business development tool....more

The Write Stuff: Q&A with Top Author & Attorney Matthew DeVries

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Allison Condra

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Thomas Potter III

The latest in our series of Q&A discussions on successful attorney writing/blogging in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

Want to Draw a Professional Audience to Your Webinars? Offer Accreditation

Offering continuing education credit through your webinar is a great way to attract and engage a professional, targeted audience. Here's how to do it....more

Creative Content: Lawyers & Law Firms Shouldn't Fall Back on Standard Evergreens

Price per pound, evergreen content is some of the most cost-efficient content you can produce. Here's how to make it stand out....more

The Dos and Don’ts of Blogging with a Purpose

Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more

Lawyers, Is Social Media Worth It? You Decide.

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.”...more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

A 5-Step Plan for Growing Your Business Using Webinars

Here is a plan that breaks down your activities into five do-able steps - each building on the previous one – and which uses the connective power of webinars to turn general interest in a legal matter into real-world...more

[Webinar] How Law Firms Can Drive Business With Webinars - October 26th, 11:00a.m. PT / 2:00p.m. ET

In today’s hyper-competitive legal landscape, you need to showcase your lawyers’ expertise in front of clients and prospects to drive business. Whether you are attracting new clients, establishing yourself as a thought...more

The Worst First Date Ever

Do you remember the last time you were on a first date? Can you imagine how it would have ended if you were totally impersonal, spoke in a monotone voice, wore drab clothing, and refused to look your date in the eye? If you...more

Lawyers, What Are You Waiting For?

The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. I continue to hear the same comments on a regular basis. “This was a major case....more

Lawyers, Are You Drowning In A Mosh Pit of Content?

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?...more

Is Your Social Media Calendar Stochastic?

Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. When I studied Economics back in my BYU days, one of my favorite...more

5 Reasons Nobody is Seeing Your LinkedIn Updates (the 5th reason will surprise you)

This last week in NYC I met with a frustrated Marketing Director who finally convinced their Managing Partner to share an article to LinkedIn as an update. You know, those articles that show up on LinkedIn’s Facebook-like...more

7 Rules for Working With the Press [Infographic]

Press – articles, being quoted in stories, becoming a recognized source – can be an unbelievable practice-building force, but only if you know how the process works. Here’s how – our Seven Rules for Working With the Press,...more

When is the best time to share? It depends.

If a tree falls in the forest and nobody is there to hear it, does it make a sound? Philosophical thought experiment - For the first five years of my consulting business, I gathered data and case studies on...more

Are You Investing Your Firm's Billable Hours Wisely? 10 Questions to Make Your Writing Efforts Matter

Law firms are in essence considering the job done once their articles are approved and published. But is the goal to just get it published? Isn’t the goal to get it read by the right people to the benefit of the attorney who...more

Focus to Grow: A Winning Practice Strategy for a Digital Age

Lawyers often tell us they have limited time to devote to marketing and business development and want to know the most effective way to maximize their time. Without hesitation, our response is “specialize!” (Actually, because...more

The Write Stuff: Q&A with Top Author & Employment Attorney Daniel Schwartz

Write what you want to read. If you don’t find it interesting, your readers probably won’t either....more

The Write Stuff: Q&A with Top Author & Attorney David Smyth

It’s all about telling stories....more

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JD Supra Readers' Choice 2016 Awards

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