Content Marketing

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The Write Stuff: Q&A with Top Author & Compliance Attorney Tom Fox

Tom is a prolific writer of both print and blogs including The FCPA Blog and FCPA Compliance & Ethics. Although he came to blogging through an unusual life event, he has learned much and gained much from the experience. He...more

How One Simple Question Leads to 3 Months of Solid Writing Ideas for Attorney Bloggers

One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more

The Write Stuff: Q&A with Top Author & IP Attorney Kevin Noonan

Kevin Noonan is one of the top intellectual property and patents writers on JD Supra. He is a partner with McDonnell Boehnen Hulbert & Berghoff LLP and an experienced biotechnology patent lawyer. He helped found...more

The Write Stuff: Tips for Writing for New Business with Attorney Gerald Nowotny

Gerry has a great amount of insight into business development through content (and he should know, given his tremendous business success via writing). If you are facing a case of writer’s block, consider these ideas for...more

The Write Stuff: Q&A with Top Author & Attorney Linn F. Freedman

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

Best times for professionals to post to social

The world is full of coincidences. Once in the airport of Salt Lake City, I ran into Natalie Cook on her way to Romania to do missionary work there. I had met her in high school, so we had a brief conversation and I wished...more

The Write Stuff: Q&A with Top Author & Attorney Garret Murai

The first in a series of Q&A discussions on successful writing in the business realm, with recipients of JD Supra's 2016 Readers' Choice award....more

How to Write for New Business: 3 Do's and Don'ts for Lawyers

Last week, one of our more business-development-savvy clients invited me to be a guest speaker on their monthly client development call. They'd asked us to share our perspective on ways to improve content and how better to...more

Do You Treat Analytics Like Finance or Accounting? The Difference Matters and Here’s Why...

Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more

3 Reasons Why Every Lawyer Should Study JD Supra's Readers' Choice Awards

JD Supra just published their inaugural Readers’ Choice awards, featuring top authors and top content across 26 categories. The accompanying report provides critical insight into who’s reading what – and in which industry –...more

10 Rules for Writing to Be Read [Infographic]

Are you a lawyer writing to be read by clients, prospective clients, media members, inhouse counsel and others? Print out this infographic on ten rules for writing to be read (published in partnership with our friends at...more

Content Marketing…It’s Time You and I Have A Little Talk

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished...more

Five Lessons from a Social Media Survey of In-House Counsel

Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of...more

JDB 084: 3 Powerful Ways to Turn Law Firm Website Visitors into Clients

When it comes to law firm advertising there is a lot of focus on increasing the traffic to your website and helping you reach the coveted first page of the Google search engine rankings. However getting potential clients to...more

JDB 083: Podcasting and the Solo Lawyer

The spoken word can be a powerful way to demonstrate not only your expertise in your chosen area of the law but allow listeners and potential clients to really get a feel for who you are and why you do what you do....more

You Can Learn A Lot By Listening: 3 Ways To Listen to Your Readers

Yogi Berra once said, “You can observe a lot by just watching.” It’s true in baseball and it’s also true for writers who are working to build an audience around their expertise. From JD Supra's Karen Cariello, three easy ways...more

JDB 081: Can You Create Great Content if You Hate Being a Lawyer?

Recently here at JDBlogger attorney Jim Hart wrote an article about starting his law practice over at age 40 to pursue an area of the law that he had a passion for. I think Jim’s article struck a chord with many attorneys in...more

Survey: Law-Firm Content is Flowing, but are In-House Counsel Reading?

Fifth annual survey of in-house counsel and law-firm marketers shows firms keep churning out more content, but often without documented strategic plans. A survey released today by communications firm Greentarget and...more

JDB 079: Can Lawyers Really Get Clients through Social Media?

For many lawyers the whole concept of social media is just a big waste to time. And it can be. Whether it is Facebook, Twitter, LinkedIn, or Google+ social media is a guilty pleasure for most, but can it actually be a...more

FAQ This! Identify Your Next Best Writing Ideas in 5 Simple Steps...

How to come up with six new, substantial writing ideas and build the beginnnings of an editorial calendar. Couldn't be simpler...more

5 Reasons Why No One Reads Your Content

Why you're not being read - and what to do about it....more

Why Write When Everyone Else Is Writing? 5 Reasons Why Attorneys Should Keep Publishing...

Demonstrating your knowledge of a matter is an important reason to continue writing, but it is far from the only one. Here are five other key benefits that accrue to authors making it worth the time and trouble. Anything to...more

JDB 074: Content Marketing – How Much, How Often?

A few weeks ago I sent out an email to all of the subscribers to the JDBlogger Podcast asking one question – “what is your number one question and/or problem when it comes to marketing a solo practice.” The response was...more

3 Takeaways from the LMA Technology Conference West

It's no longer about B2B or B2C. Today it's about...more

JDB 069: How to use Facebook Remarketing to Build a Law Practice

You may have been on Facebook for years and may even have a Facebook page for your law firm, however you haven’t really unleashed the power of Facebook until you experienced remarketing. Not sure what remarketing is? This...more

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JD Supra Readers' Choice 2016 Awards

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