Marketing

Onsite SEO Tip #10 - Google Authorship for Lawyers [Video]

by Attorney Rankings LLC on 5/14/2013

In this video I discuss how to setup Google Authorship for lawyers and why it is beneficial to do so. I discuss filling out the about profile contributor section of Google+, using the rel=author code on your website and...more

Let clients see the real you

by SEO | Law Firm on 5/13/2013

People hire you to handle their legal matters. They don’t hire logos, DIY legal document services, they hire you – your experience, your credentials, maybe even the style of your hair. Whatever it is, you are who they are...more

FINRA Identifies Concerns with Marketing of Real Estate Investment Products

by Thomas M. Devaney, Kelley A. Howes, Daniel A. Nathan | Morrison & Foerster LLP on 5/13/2013

FINRA recently signaled a continuing focus on the marketing of real estate-related products by issuing a Regulatory Notice expressing concerns about communications involving unlisted, or non-traded, real estate investment...more

Advertising News & Analysis - May 9, 2013

by Allyson Baker, Edward Boyle, Suzanne Fay Garwood, Jeffrey D. Knowles, Randall Miller, Amy Ralph Mudge, Jonathan L. Pompan, Michael Rivera | Venable LLP on 5/13/2013

In this issue: - Product Demonstrations Deliver Reward…and Risk - Sometimes the Claim is in the Eye of the Beholder - Viacom v. YouTube Decision Maintains DMCA Safe Harbor for Video Site - TCPA...more

Argument Before Illinois Supreme Court in Performance Marketing Continued to Morning of May 22nd

by Kirk Jenkins | Sedgwick LLP on 5/10/2013

An update on last week’s post on Performance Marketing Association, Inc. v. Hamer: with the posting of the Court’s docket book for the May term, we learned that the oral argument in Performance Marketing has been continued...more

JDB 022: Don’t Fear the Podcast – Tips for Starting a Legal Podcast with Chelsea Callanan

by JD Blogger LLC on 5/9/2013

In this week’s JDBlogger Podcast episode I interview Chelsea Callanan. Chelsea is a practicing lawyer, blogger, and career coach – she founded her company Happy Go Legal, to provide resources and education to the new...more

Legal Business Development: Dare to Dream

by Paula Black on 5/9/2013

At the end of April, I was on a panel at the ABA Annual Litigation Conference in Chicago with Laurel Bellows (the ABA President), Sofia Lingos, Damian Thomas, Paul Lehner and practice management expert Ann Guinn. We spoke to...more

da Vinci Lawsuit Testimony Focuses on Aggressive Marketing by Manufacturer

by Audet & Partners, LLP on 5/8/2013

As of January 2013, 2,585 da Vinci Surgical Systems are being used in 2,025 hospitals worldwide, according to a report from Intuitive Surgical, Inc., the manufacturer of the robot. Last year 367,000 surgeries were performed...more

The Lawyer’s Guide to the Perfect LinkedIn Status Update

by Knapp Marketing on 5/8/2013

As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for...more

Great Jakes Newsletter -- May 2013

by Great Jakes Marketing on 5/8/2013

Law Firm Websites for the iPad Generation Published in Strategies, The Journal of Legal Marketing Prediction: The next website your firm launches will incorporate something called “responsive design.” Why? Because 40% of...more

Are We There Yet?

by Group Dewey Consulting on 5/8/2013

One of my clients asked me how long it should take to build a book of business from scratch. The consultant's answer is 'it depends'. The realists answer is 'longer than you want it to'. The pragmatists' answer is 'anywhere...more

First Circuit Vacates Denial Of Class Certification In Opinion Concerning Pfizer’s Off-Label Marketing Of Neurontin

by Jennifer M. McPheeters | Carlton Fields on 5/7/2013

In Harden Manufacturing Co. v. Pfizer, Inc., 712 F.3d 60 (1st Cir. 2013), one of three cases addressing Pfizer’s off-label marketing of the anticonvulsant drug, Neurontin, the First Circuit vacated the district court’s denial...more

Your Company Has Thousands of Websites, Not Just One

by Nathan Egan | PeopleLinx, LLC on 5/7/2013

In his long-celebrated article for Wired magazine, Chris Anderson described how online retailers were revolutionizing their business models by leveraging The Long Tail. Rather than simply relying on a few blockbusters,...more

Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs [Video]

by LXBN on 5/6/2013

“Eighty percent of success is just showing up.” That old Woody Allen adage used to apply to the world of legal blogging, where before just publishing one or a few blogs would put a law firm well ahead of their competitors—but...more

Increase your influence beyond your own blog

by SEO | Law Firm on 5/6/2013

Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with...more

"Pro Bono" and "Marketing" - Yes, You Can Use Them Together In A Sentence

by Lisa Borden | Baker, Donelson, Bearman, Caldwell &... on 5/6/2013

Earlier this week, I participated in a panel presentation for the Legal Marketing Association. Topic - Marketing Your Law Firm's Pro Bono Program. Contrary to what might seem the natural and immediate reaction, marketing pro...more

Retain Clients by Being Business Friendly

by Group Dewey Consulting on 5/6/2013

Retaining clients is a function of doing good quality work at a competitive price plus one more thing: being easy to work with. What can you do to be easier to do business with? Start by looking at your business...more

Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts [Video]

by LXBN on 5/6/2013

If you put a little bit of thought into it, putting together the basics of a strong social media strategy is more straightforward than one might think. First, start with the low-hanging fruit and make sure your firm has a...more

Advertising News & Analysis - May 2, 2013

by Gary D. Hailey, Jeffrey D. Knowles, Amy Ralph Mudge, Randal M. Shaheen | Venable LLP on 5/6/2013

In this issue: - NY Court Finds Name-Dropping Remains Protected in Art and Music - FTC Announces Staff Report on Mail or Telephone Order Merchandise Rule - FTC Solicits Comments on Proposed Changes to...more

JDB 021: The #1 Thing You Must Do to Be Successful at Online Marketing

by JD Blogger LLC on 5/3/2013

Many lawyers believe that the end game of marketing their law practice online is to be #1 in the Google search rankings. And while it is true, we all want to be number one with Google, it is just as vital (if not more) that...more

Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You [Video]

by LXBN on 5/3/2013

As Sam Glover harped on both before and at the conference, blogging isn’t about direct marketing, it’s about building a level of trust and a network of relationships. Karen Koehler followed that up during her talk at...more

Vanity Ads and Client Focus

by Group Dewey Consulting on 5/3/2013

I am not a fan of vanity ads for lawyers who serve Fortune 1000 clients. They perpetuate the image of egotistical, narcissistic and self important attorneys, the vast majority of whom are not. Who wants to engage a...more

Attorneys – Avoid These 5 Title Tag Mistakes

by Attorney Rankings LLC on 5/3/2013

Mistake #1 – Exceeding 69 Characters - When you create your title tags keep in mind that you cannot exceed 69 characters because they will not be visible by the search engines. Do competitive keyword research and list...more

Random Acts of Unselfish Kindness

by Group Dewey Consulting on 5/2/2013

Want to make an impression? Get in the habit of performing random acts of kindness. I have a close friend that taught me the power of this simple way of being. He is the president of the largest distributor of...more

Social Media Use by In-House Counsel at All-Time High

by Adrian Dayton on 5/2/2013

A study released on Thursday by Greentarget, Zeughauser Group and Inside Counsel has shone a bright light on a topic that has seemed somewhat mysterious: How do general counsel really use social media—or do they really use it...more

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Onsite SEO Tip #10 - Google Authorship for Lawyers [Video]

Let clients see the real you

FINRA Identifies Concerns with Marketing of Real Estate Investment Products

Advertising News & Analysis - May 9, 2013

Argument Before Illinois Supreme Court in Performance Marketing Continued to Morning of May 22nd

JDB 022: Don’t Fear the Podcast – Tips for Starting a Legal Podcast with Chelsea Callanan

Legal Business Development: Dare to Dream

da Vinci Lawsuit Testimony Focuses on Aggressive Marketing by Manufacturer

The Lawyer’s Guide to the Perfect LinkedIn Status Update

Great Jakes Newsletter -- May 2013

Are We There Yet?

First Circuit Vacates Denial Of Class Certification In Opinion Concerning Pfizer’s Off-Label Marketing Of Neurontin

Your Company Has Thousands of Websites, Not Just One

Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs [Video]

Increase your influence beyond your own blog

"Pro Bono" and "Marketing" - Yes, You Can Use Them Together In A Sentence

Retain Clients by Being Business Friendly

Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts [Video]

Advertising News & Analysis - May 2, 2013

JDB 021: The #1 Thing You Must Do to Be Successful at Online Marketing

Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You [Video]

Vanity Ads and Client Focus

Attorneys – Avoid These 5 Title Tag Mistakes

Random Acts of Unselfish Kindness

Social Media Use by In-House Counsel at All-Time High

Onsite SEO Tip #10 - Google Authorship for Lawyers [Video]

Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs [Video]

Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts [Video]

Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You [Video]

Expand Your Reach