Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
What should my company be aware of when launching a new website?
PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More
Gene Grabowski on Trade Associations
Trademark Series: Matching your commercial strategy
Trademark Series: Building a global brand
Survey: Firms With Blogs Grow Revenue Faster
How GCs Use Social Media to Hire Law Firms
Andrea Weckerle on CiviliNation
Law Prof: I May File Law School Ethics Charges
Discipline For Law School Deans?
Industry Canada released its final regulations to Canada’s anti-spam legislation (CASL) on December 4, 2013.
Bottom line: Canada’s new anti-spam law will take effect on July 1, 2014, and it includes significant...more
As a follow up to its initial inquiry earlier this year, the Consumer Financial Protection Bureau (“CFPB”) is alerting financial institutions about the “potentially risky practice of making secret payments” to colleges and...more
Door-to-door sales are becoming the sales method of ancient times. As technology advances so does the network marketing industry. More commonly, consultants are using personalized websites, often provided by their MLM...more
The CFPB wants financial institutions to post on their websites their marketing agreements with colleges and universities for financial products other than credit cards, such as deposit accounts, prepaid cards and financial...more
‘Tis the Season for billboard ads like this, sorry Nancy.
Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog.
That early blog post noted Diageo’s federally-registered...more
The Better Business Bureau (“BBB”) and the Direct Marketing Association (“DMA”) are in charge of enforcing the ad industry’s Self Regulatory Principles for Online Behavioral Advertising (“OBA Principles”), which regulate the...more
As part of its continuing focus on payday lending, the New York Department of Financial Services announced that it sent subpoenas to numerous online “lead generation” firms suspected of deceptive or misleading marketing of...more
Canada’s long awaited anti-spam law (CASL) comes into force as of July 1, 2014. CASL takes the approach of forbidding almost all unsolicited commercial electronic messages (CEMs) and generally speaking, requires intended...more
On December 3, New York Governor Andrew Cuomo announced that the state Department of Financial Services (DFS) sent subpoenas to 16 online “lead generation” companies as part of its expanding investigation into online payday...more
The Consumer Financial Protection Bureau (“CFPB”) recently released a study of consumer financial services marketing, which found that it can be difficult for consumers to find objective information. The study focuses on the...more
Maybe my memory is worsening with each year, but I have to admit that I do not recall “Black Friday” existing as a child. I know that I didn’t have school and I know that a lot of adults had the day off. I’m certain that...more
In this issue:
- A Little Free Advice on Quality "Sale" Disclaimers
- What are the Odds? CARU Takes Aim at Boy Scout Sweeps
- What Happens When Marketers Ignore NAD?
- Upcoming Events
In this LMA Tech Replay, listen to IP attorney Richard Hsu, partner at Shearman & Sterling, tell the LMA Tech 2013 audience how he uses video and his One Page blog to promote his particular legal practice. Richard handles...more
If a tweet is sent into the Twitter-verse and nobody retweets it, did it have an impact?
Maybe or maybe not, depending on your firm’s marketing strategy and goals. But how do you determine marketing success in a...more
Operators of Internet websites and online services, online applications or mobile applications (online media) will be prohibited from targeting minors with advertisements for goods that a minor cannot legally purchase and...more
Q: Are holiday cards effective?
A: I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once. Of course, I said...more
A decision handed down by the UK Court of Appeal earlier this month provides useful guidance on the correct approach to defining the market in relation to pharmaceutical products. The Court of Appeal held...more
On November 18, the CFPB published a report that examines the amount of money spent by financial institutions to inform and influence consumers’ decisions about financial products and services. The study analyzed spending...more
Taiwan has approximately 369 multi-level marketing (MLM) companies and a total of 3.09 million MLM participants, as of December 31, 2012. Adjusting for people who participate in more than one MLM company, almost 12% of...more
FINRA recently expressed concerns about broker-dealers who advertise “free” or “no fee” services for retail brokerage accounts and individual retirement accounts (IRAs). FINRA Rule 2210 requires that broker-dealers’...more
If your organization has not yet taken steps to comply, we suggest taking the following steps both to prepare for the possible implementation of Canda's Anti-Spam Legislation ("CASL") and to improve your e-mail marketing...more
I’ve hesitated to write this post because the law is always changing and you can’t cover it all in one blog post (thank goodness for linking). I did a presentation to the Houston Interactive Marketing Association this week...more
Earlier this week, the CFPB issued a study comparing annual spending on financial education to annual spending on financial industry marketing efforts. Intended to support the CFPB’s call for increased financial education and...more
New technologies enable marketers to collect and analyze more — and more specific— data than ever before. Marketers can track consumers across the internet and mobile applications, and can deliver advertising based on...more
Personal branding was popularized in 1997 after Tom Peters’ article, “The Brand Called You” appeared in Fast Company. Tom opined, “Regardless of age, regardless of position, regardless of the business we happen to be in,...more