CRM

News & Analysis as of

Pipeline to Success - Part 5: The Products

Recently, some CRM developers have begun building pipeline tools to meet the changing needs of law firms. A few years ago, Microsoft began offering a version of its Dynamics CRM through industry vertical resellers who...more

Pipeline to Success - Part 4: The Past

When some larger firms with sophisticated marketing departments began to realize the limitations of spreadsheets years ago, they started looking for alternatives. But because the profession had not been focused on...more

CRM Success Steps and Strategies - Part 7: Communicate Effectively

As with any type of technology implementation, ongoing communication and training will be imperative. End users need to understand the reasons for CRM and, most importantly, what’s in it for them. Create benefit statements...more

CRM Success Steps and Strategies - Part 1: CRM Success is Possible!

Yes, you read that title right. The words ‘CRM’ and ‘success’ were just used together. That’s because whether you are rolling out a new CRM system for the first time at your firm or trying to enhance adoption of an existing...more

Making data count

Good data processed quickly and seamlessly is critical for modern businesses. Get it right and it will improve profitability and company valuation. Get it wrong and it may cost you dearly. Think of “Big Data” and what...more

MBHB Snippets: Review of Developments in Intellectual Property Law - Volume 11, Issue 4 (Fall 2013) - Terminology in a Computer...

In Ex parte Mewherter, a recent decision by the Patent Trial and Appeal Board (PTAB) at the United States Patent and Trademark Office (USPTO), the Board handed down a precedential decision regarding the language of...more

Communication for CRM Success Part 2: Why Should Attorneys Care about CRM?

Human nature dictates that we all tend to do things that are in our best interest. This is especially true in the context of technology adoption in a law firm....more

MBHB Snippets: Review of Developments in Intellectual Property Law - Volume 11, Issue 3 (Summer 2013): Not Just a Flook?:...

On May 10, 2013, the Federal Circuit handed down the much-anticipated en banc decision in CLS Bank Int'l v. Alice Corp. This case is perhaps the most important 35 U.S.C. § 101 jurisprudence regarding the patent eligibility of...more

Communication for CRM Success Part 1: Effective, Ongoing Communication

Whether you are rolling out a new CRM system or trying to enhance the adoption or participation with your current system, effective communication is key. At most firms, you've really got to talk it up. In some firms, you may...more

Your CRM Journey - Part 7: Rest Stops

Sometimes, when you are trying diligently to get to your ultimate CRM destination, the temptation can be to really ‘put the pedal to the metal’ and try to get there as quickly as possible....more

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