Do Not Track

News & Analysis as of

California “Do Not Track” Law Requires Consumer Companies to Re-Examine Website Practices and Privacy Policies

On January 1, 2014, California’s Online Privacy Protection Act was updated to include changes that will impact nearly every US business managing a commercial website that collects consumer personally identifiable...more

Socially Aware - Volume 5, Issue 1 - January/February 2014

In This Issue: FFIEC Issues Final Guidance on Social Media Usage by Financial Institutions; Uncovering a Line in the Sand: Employee Social Media Use and the NLRA; Website Operators Await Final Guidance Regarding...more

Intellectual Property Year in Review

With the new year underway, we take a look back at some of the intellectual property-related highlights of 2013. Not only did the federal copyright and trademark agencies face a full-blown government shutdown this past year,...more

Advertising News & Analysis - January 16, 2014

In this issue: - It's Time to Comply with CA Do Not Track Disclosure Law - Overstock Deceptive Pricing Decision Hurts Retailers and Consumers - FTC Sweep Targets Deceptive Consumer Lending Ads -...more

California’s Do Not Track Amendments

Effective January 1, 2014, amendments to the California Online Privacy Protection Act (“CalOPPA”) require all commercial websites and online services that collect personally identifiable information (“PII”) to include...more

California's Do Not Track Disclosure Bill

As of January 1, 2014, California law requires operators of websites and online services to publicly disclose how they respond to "do not track" (dnt) signals, though the exact requirements vary depending on whether an entity...more

Website Operators Await Final Guidance Regarding Compliance With California’s “Do-Not-Track” Disclosure Requirements

Even with the publication of draft “best practices” by the California Attorney General (AG), website operators remain uncertain as to their obligations under the new do-not-track disclosure requirements of the state’s Online...more

California says you can track online, but you can't hide your tracking

California law will soon require website and mobile app operators to disclose additional information in their privacy policies. Because the law applies to operators of websites and online services (including mobile apps) that...more

California to Require Website and Online Service Operators to Disclose Treatment of Do Not Track Requests

On September 27, 2013 California A.B. 370 was signed into law. It becomes effective January 1, 2014. This law amends California's online privacy policy law to require that websites and other online services disclose how they...more

On the Second Day of Privacy, California Gave to Me……

Well, the headlines don’t exactly work with the traditional tune, but blame the editor for that... 2013 was a busy year for California. We passed a budget with a surplus, let Kim and Kanye get engaged in one of our...more

New California Advertising And Privacy Laws: What’s Your Compliance Plan?

New California Requirements Regarding "Do Not Track" Transparency and Advertising to Minors Have Substantial Effects on Advertisers, Ad Tech Companies, Website Publishers and App Developers - California recently...more

Are You Ready For California’s “Do Not Track” Requirements?

Over the last several months, California has passed several new privacy and data protection laws that impact operators of websites, online services and mobile applications around the country, including a law establishing an...more

January 1 Deadline for Privacy Policy Compliance With California’s “Do Not Track” Law

California Governor Jerry Brown recently signed into law a bill that requires operators of websites and online services, including mobile applications, to disclose in their privacy policies how they respond to “Do Not Track”...more

The Download - November 2013

In this issue: - Senator Markey and Representative Barton Reintroduce Do Not Track Kids Act - House Bipartisan Working Group Continues Discussion on Privacy - Federal Trade Commission Holds Workshop on...more

The Online Marketer’s Guide To Privacy

I’ve hesitated to write this post because the law is always changing and you can’t cover it all in one blog post (thank goodness for linking). I did a presentation to the Houston Interactive Marketing Association this week...more

"Eye on Privacy" Newsletter - November 2013

In this issue: - California Amends CalOPPA to Require Do-Not-Track Disclosures - California’s Social Media “Eraser” Bill Becomes Law - California Extends Security Breach Notification Requirements to...more

Federal Lawmakers Revive Do Not Track Kids Legislation

A bipartisan, bicameral effort is again underway to extend current law and impose new restraints on the online tracking of children and teens under the age of 16. As promised, on Thursday, Nov.14, 2013, Senator Edward Markey...more

Advertising Law -- Nov 18, 2013

C May Now Be For Celery or Carrots - Thanks to a deal brokered by First Lady Michelle Obama and her Partnership for a Healthier America, Sesame Street characters will soon appear in the produce department. In a...more

Advertising Law -- Nov 01, 2013

When Dental Hygiene Meets False Advertising Suits - Dental hygiene related class action settlements made news recently, when a federal judge in New Jersey granted final approval in one case and a second settlement...more

To Track or Not to Track

Digital advertising based on tracking users’ interests and related privacy concerns have been the subject of many recent news articles. What does this mean for businesses? Evolving industry practices and new legislation...more

California Enacts New Data Privacy Laws

As part of a flurry of new privacy legislation, California Governor Jerry Brown signed two new data privacy bills into law on September 27, 2013: S.B. 46 amending California’s data security breach notification law and A.B....more

Garbo Would Be Happy: "Do Not Track Bill" Signed Into Law

Greta Garbo, as Grusinskaya in Grand Hotel, was famous for saying: “I want to be alone, I just want to be alone.” On Friday September 27, 2013, Governor Jerry Brown signed A.B. 370, which requires an operator of a website or...more

California Strengthens Data Privacy and Breach Notification Laws

At the end of September, California passed two new amendments to existing data privacy laws aimed to protect California consumers. The first focuses on the collection of personal information and requires companies engaged in...more

California Enacts New Website Disclosure Requirements

A new California law taking effect on January 1, 2014, will require any operator of a website or online service that collects personally identifiable information on state residents to include new do-not-track disclosures in...more

California Enacts First Online Tracking Bill, Expands Breach Notice Requirements

On September 27, California became the first state to enact online tracking legislation, which requires website operators to disclose how they respond to “do not track” signals or other mechanisms that provide consumers a...more

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