Email Campaigns

News & Analysis as of

Obama’s Email Campaign Proves: Ugly Sells

If you are like most lawyers, you really do not like traditional direct response marketing and you are definitely not using it. Too many emails. Ugly pages with highlights, underlines and crazy formatting. It’s...more

Planet Mars, Curiosity, and Data Security

For those captivated by recent events in astronomy, parallels can be drawn between the recent landing of NASA’s rover Curiosity on planet Mars and the public discourse on data security in Canada. With the distinction that one...more

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