News & Analysis as of

Food, the FTC and the Risks of Social Media Promotions

Social media platforms offer food and other CPG companies a host of new, creative ways to engage with consumers and generate brand experiences, especially on strongly visual platforms like Pinterest, Vine, and Instagram. But...more

SEC Staff Addresses Third-Party Endorsements of Investment Advisers on Social Media Websites

On March 28, 2014, the Division of Investment Management of the Securities and Exchange Commission (“SEC”) published an IM Guidance Update that removes a great deal of uncertainty regarding social media use by investment...more

Legal concepts every social media marketer should know: Part II -- Rules of the road for online advertising

As long as we have sold stuff, we’ve used images or stories to help sell them. As Calvin Coolidge of all people once said in one of his rare Don Draper moments - “Advertising ministers to the spiritual side of...more

Corporate Law Report: U.S. Manufacturing, Social Media, Online Endorsements, Hart Scott Rodino, More [Video]

Watch our latest Corporate Law Report for: a word of caution from Pillsbury on using endorsement as part of your online advertising; enforcement predictions for 2013 from Mike Volkov; social media for global corporations from...more

Endorsement-based Advertising Subject to Law Enforcement by FTC

User endorsements are becoming a more and more popular form of "advertising" as the use of social media and user-generated content continues to increase....more

FTC Guidelines on Endorsements and Testimonials - Analysis

This article addresses issues relating to the Federal Trade Commission's recent issuance of new FTC administrative Guidelines pertaining to endorsements and testimonials, relied upon by consumers, in the course of marketing...more

About LinkedIn Endorsements

You may have noticed that LinkedIn has created a new feature called “Endorsements.” Much as Netflix prompts you to rate movies and Amazon books, LinkedIn is prompting you to endorse your peers. Because a lot of people have...more

LinkedIn Skills: What's Going On With Endorsements?

LinkedIn has been very busy lately, continuing to build what they hope will remain the go-to Social Networking site for serious business professionals to network and share content. In this article, Nancy Myrland,...more

In Time for Bikini Season, Kardashians Face Lawsuit Over Endorsement of Diet Aids

Kim Kardashian, the reality star, is accustomed to the public eye, but now she faces a lawsuit that may not bring her good publicity at all. Along with her sisters Khloe and Kourtney, Kim has been named as a defendant earlier...more

FTC Endorsement Guidelines Impact MLM/Direct Selling

www.mlmlegal.com © Jeffrey Babener 2012 Every step you take, I’ll be watching you…Sting, The Police For better or worse, mlm/network marketing/direct selling companies and their distributors will be impacted by...more

Recent FTC Enforcement Actions Involving Endorsements, Privacy And Security

The Federal Trade Commission announced several enforcement actions in the last year relating to endorsements, privacy and data security. These announcements provide valuable information to companies engaged in these...more

Recent FTC Enforcement Actions Involving Endorsements, Privacy And Security

The Federal Trade Commission announced several enforcement actions in the last year relating to endorsements, privacy and data security. These announcements provide valuable information to companies engaged in these...more

Online Celebrity Endorsements in Canada, the US and the UK

In the UK, the Daily Mail is reporting that the Office of Fair Trading (OFT) will be monitoring celebrity tweets for undisclosed paid endorsements (hat tip: THR, Esq.): Dozens of celebrities, including actress Liz...more

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