Ethics Marketing

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Why Reputation Risk is Quickly Climbing the Ethics and Compliance Priority List | Does Your Ethics and Compliance Training Address...

A company’s reputation is perhaps its most important asset; I’d argue that ethics and compliance professionals should be as passionate about their companies’ reputations as their marketing teams are about their corporate...more

UK Companies See The Value of The Code of Conduct As A Promotional Tool – Do You?

I came across this excellent article by The Red Flag Group called “Compliance Pulse: Codes of Conduct in the UK – A study of 100 codes of the largest companies listed on the London Stock Exchange.” The article outlines a...more

Four Reasons Why Employee Social Media Training Is Essential (Hint: It’s Not Just About Compliance!)

And before I forget, let’s make that effective social media training, shall we? Pam Moore wrote this great article “Social Media Policy & Governance: 17 Tips to Mitigate Social Business Risk.” It’s quite insightful and...more

Embracing Change in Compliance: Strong Fundamentals, Like Compliance Training and Policy Management Processes, Can be Source of...

We held our annual Client Advisory Council (CAC) last week in Atlanta. It is my favorite event of the year. I get to spend two days talking with a group of our clients about all kinds of ethics and compliance topics. We...more

Media Ownership and the Impact on the Bottom Line

Should a chief marketing officer care who owns the media company he and his PR reps pitch story ideas to?...more

Promoting Ethics In Your Company

I am a little reluctant to raise this issue. I am sure the overwhelming response will be “Yes, of course.” I am prepared for that and for any criticism that I am only offering another profound grasp of the obvious....more

Ethically Challenged?

As some of you might have noticed last week, a billboard advertisement in North Carolina appeared to show a scorned woman calling out her spouse for infidelity...more

Discipline For Law School Deans? [Video]

Jan. 25 (Bloomberg) -- Fifteen law schools have been sued by their graduates for publishing allegedly fraudulent employment data. So far, the graduates have yet to win any of the cases. But Professor Ben...more

Glengarry Glen Ross and the Internal Marketing of a Compliance Program

One of the great plays and movies that I enjoy is ‘Glengarry Glen Ross’. As you might expect with anything that David Mamet pens the dialogue is absolutely spot on, fast paced and non-stop. The action generally revolves...more

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