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Firm Leadership Professional Development

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -

Content Strategy: Two Easy Ways to Turn Search Keywords Into Targeted Visibility for Your Firm

by JD Supra Perspectives on

From JD Supra's Paul Ryplewski, two simple, client-driven ideas on how to turn high-value search keywords in your analytics into next action items. ...more

Client Interview – Jennifer F. Nelson, Senior Associate General Counsel, Prestige Brands Holdings, Inc.

by Baker Donelson on

Can you tell us about the various leadership positions you have held throughout your career and the basics of how you achieved those positions? I've been serving on the Small Law Department Management Committee Board of...more

5 Tips for Designing a Successful Law Firm Retreat

by JD Supra Perspectives on

Society 54's Jill Huse with five ways to maximize the impact of your law firm's next retreat....more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

by JD Supra Perspectives on

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

Mentoring a Marketing Department to Success - Market Leaders Podcast with Trish Lilley, Fox Rothschild LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss: - How Trish...more

5 Action Items from the #LMASE17 Conference to Make an Immediate Impact at Your Law Firm

by JD Supra Perspectives on

A recap of the 2017 LMA Southeast Conference, with actionable takeaways for marketers and BD teams, from Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler...more

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

by JD Supra Perspectives on

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

5 Tips to Pioneer Podcasting at Your Law Firm

by JD Supra Perspectives on

Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours....more

Got Coaching? How to Make the Case for Launching Your Law Firm's Program

by JD Supra Perspectives on

Four key lessons for legal marketers wanting to launch a coaching program at their law firms from the iconic 'got milk' advertising campaign....more

Generosity & Authenticity in Business Development: Market Leaders Podcast with AceTech's Jodi Kovitz

by JD Supra Perspectives on

Join David Ackert as he interviews Jodi Kovitz, CEO of AceTech Ontario, in this episode of the Market Leaders Podcast. Tune in to hear David and Jodi discuss: - How Jodi's tenure as a BD executive at Osler informs her...more

In-House Perspective: 4 Ways to Differentiate Your Practice and Earn Our Business

by JD Supra Perspectives on

The latest Voice of the Client post by Society 54's Jill Huse answers: what factors influence whether or not in-house atorneys hire outside counsel?...more

How (And Why) to Personalize Your Lawyer-Client Connections

by JD Supra Perspectives on

Getting to know the personal interests, concerns, and desires of the people for whom you do legal work is essential. ...more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

by JD Supra Perspectives on

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Lawyers, Are You Effectively Climbing the Social Media Tree? [Infographic]

by JD Supra Perspectives on

Here's what the social media climb looks like for professional services marketing and how the right approach can make it possible for you (and your team) to move from stuck to motivated and energized....more

"Be an Intrapreneur" - Inspiration for Legal Marketers from Josh Kubicki's P3 Keynote

by JD Supra Perspectives on

Inspiration and takeaways from this year's P3 keynote by Seyfarth's Josh Kubicki....more

7 Things Your Associates Would Change About Your Firm

by JD Supra Perspectives on

If your associates had the chance, they'd probably change a lot about your firm....more

Business Development Not-to-Do #7: Pursue a "Yes"

by JD Supra Perspectives on

Your biggest competitor, with an estimated 30% market share, is "no decision."...more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

Business Development Not-to-Do #6: Limit Yourself By Geography

by JD Supra Perspectives on

Why not let potential clients decide how important your location is?...more

Lawyers, How Well Do You Know Your Clients' Business? Here's Why It Matters...

by JD Supra Perspectives on

How can we think that anything is more important to a lawyer’s professional reputation than being responsive and knowing the client’s business?...more

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