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Firm Leadership Professional Development

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -

How (And Why) to Personalize Your Lawyer-Client Connections

by JD Supra Perspectives on

Getting to know the personal interests, concerns, and desires of the people for whom you do legal work is essential. ...more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

by JD Supra Perspectives on

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Lawyers, Are You Effectively Climbing the Social Media Tree? [Infographic]

by JD Supra Perspectives on

Here's what the social media climb looks like for professional services marketing and how the right approach can make it possible for you (and your team) to move from stuck to motivated and energized....more

"Be an Intrapreneur" - Inspiration for Legal Marketers from Josh Kubicki's P3 Keynote

by JD Supra Perspectives on

Inspiration and takeaways from this year's P3 keynote by Seyfarth's Josh Kubicki....more

7 Things Your Associates Would Change About Your Firm

by JD Supra Perspectives on

If your associates had the chance, they'd probably change a lot about your firm....more

Business Development Not-to-Do #7: Pursue a "Yes"

by JD Supra Perspectives on

Your biggest competitor, with an estimated 30% market share, is "no decision."...more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

Business Development Not-to-Do #6: Limit Yourself By Geography

by JD Supra Perspectives on

Why not let potential clients decide how important your location is?...more

Lawyers, How Well Do You Know Your Clients' Business? Here's Why It Matters...

by JD Supra Perspectives on

How can we think that anything is more important to a lawyer’s professional reputation than being responsive and knowing the client’s business?...more

Business Development Not-to-Do #5: Live In the Past

by JD Supra Perspectives on

Clients in mature industries experience the same increased competition, price pressure, and shrinking margins as you do. ...more

A Primer on the Art and Science of Law Firm Business Development

by JD Supra Perspectives on

There’s a simple distinction between marketing and business development....more

Business Development Not-to-Do #4: Build Relationships With Suspects

by JD Supra Perspectives on

Relationships have no inherent business value, only applied value. ...more

Pi-Shaped Professionals: A Model for Business Development Success

by JD Supra Perspectives on

For most attorneys, business development success depends upon how well you manage three factors....more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

Stop It With “Innovation,” Already

by JD Supra Perspectives on

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

10 Tips on How to Transform Into a Great Lawyer

by JD Supra Perspectives on

Good lawyers try to deliver; great lawyers deliver....more

How to Run a Successful Law Firm Press Event from Conception to Execution - The Inside Story

by JD Supra Perspectives on

An inside look at what it takes to run a successful, spur-of-the-moment law firm press conference....more

Do You Deserve Business Development Training?

by JD Supra Perspectives on

The days of paternalistic law firms maintaining client-less lawyers at their longtime compensation levels (or at all) is over....more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

by JD Supra Perspectives on

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

Networking Done Right - 9 Simple Steps for Lawyers

by JD Supra Perspectives on

Nine ways for lawyers to perfect their approach to networking, by Society 54's Kazia Howard....more

5 Ways a Law Firm Network Can Make Your Firm More Successful

by JD Supra Perspectives on

Law firm networks understand that relationships are the lifeblood of their organization. Lindsay Griffiths of ILN with more....more

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