Firm Leadership Professional Development

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Lawyers Won’t Sell Until They’re Sold: How Marketers Can Address Business Development Reluctance

Most lawyers do not express interest in business development or anything else that might distract them from billable work unless their self-preservation depends on it. Here's how law firm marketers can still work with that...more

What Do In-House Counsel Really Want? It’s Not Rocket Science

Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more

What is the ROI for Law Firm Leadership Development?

What's the cost of doing nothing? Mark Beese shows us how we now might have an answer....more

I'm Embracing the Marketer of 2017 in Me - Are You?

Words of inspiration, the latest in series of 12 digital media posts by our friend at the Legal Marketing Association....more

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

Are You Listening Yet? What Smart Marketers Took Away From The Election

Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more

What's the True Cost of Traditional Networking?

Relationships don’t sustain themselves. That means overhead. Each relationship requires you to invest time, attention, effort, and creativity....more

5 Places to Meet a New Client During the Holidays

The holiday season, and its social opportunities, will be over before you know it....more

Enough About "Relationships," Please

Nobody offers a useful definition of the term....more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

Writing Your Business Development Plan for the New Year? Aim for the Impossible...

Make everything you do stand out from the crowd, even it takes a lot more time and requires a lot more work....more

How to Keep Your Clients: 3 Valuable Lessons from the GC of UPS

Three valuable lessons in client acquisition and development from the general counsel of UPS, Norman Brothers....more

Are You Overlooking the Obvious in Your Firm’s 2017 Strategic Planning? LMA Orlando Recap

When building your firm's strategic plan for the new year, don't miss the forest and the trees....more

The Pitch Starts at Hello: 5 Ways to Make Sure Relationships Become New Business

Everyone is different and approaches business development in different ways, but if you keep the following five points in mind you will be both more successful at landing new mandates, and less susceptible to discouragement...more

5 Ways for Lawyers to Make the Most of Trade Conferences

Obvious? Not at all, if measured by the number of professional who follow these steps at conferences and other networking opportunities....more

The Case for the Mid-Sized Law Firm: A Conversation with Ed Winslow

Brooks Pierce partner, Ed Winslow, in conversation with Kathryn Whitaker on the legal industry past and present, law firm leadership, and the virtues of MidLaw versus BigLaw....more

Management Lessons from the Chicago Cubs

Despite the Cubs’ historic start to 2016, a true blue Cubs fan can’t help but remain skeptical about what the fall has in store for the team. A history of 100+ years of doing the same thing with the same annual result has...more

7 Rules for Working With the Press [Infographic]

Press – articles, being quoted in stories, becoming a recognized source – can be an unbelievable practice-building force, but only if you know how the process works. Here’s how – our Seven Rules for Working With the Press,...more

Are You Investing Your Firm's Billable Hours Wisely? 10 Questions to Make Your Writing Efforts Matter

Law firms are in essence considering the job done once their articles are approved and published. But is the goal to just get it published? Isn’t the goal to get it read by the right people to the benefit of the attorney who...more

Do You Treat Analytics Like Finance or Accounting? The Difference Matters and Here’s Why...

Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more

Management Articles for the CLO

We are currently digesting the ACC Chief Legal Officer Survey, which was published this week. There are many interesting takeaways relevant to our mission on InhouseGo2, one of which is the topic of professional development,...more

The Roundup: Last Week’s Recommended Reading (August 28, 2015)

It’s Time for Law Firm Leadership to “Lean In”: Susan Smith Blakely, author of the Best Friends at the Bar book series, discusses the “Lean In” mentality and what it really means for women in law careers. (The Girl’s...more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

How to Create a Firm Mentoring Program That Is Efficient, Effective, and Motivational [Q&A]

A professional services firm is only as good as its providers and the right program in place can help you to also attract and retain the high caliber talent you need to stand out from the rest....more

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