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News & Analysis as of

Berkeley students sue Google for mining emails for ads through Apps for Education

Four students attending the University of California, Berkeley, sued Google last week alleging that it violated the Electronic Communications Privacy Act by scanning and mining their emails in order to create advertising...more

5 Usability Mistakes that Impact Attorney SEO (and how to fix them)

Google’s core algorithm is one of the most sophisticated in the world yet it still has trouble understanding text, it cannot see images or watch video in the same ways that humans are able to see and understand these forms of...more

News of Note for the Internet-Minded – 1/29/16

It’s been a week when virtual reality news reigns supreme, with the technology shown off in medicine, film and entertainment, and as part of Apple’s future plans. The FCC has even suggested a spectrum designation for it. Oh,...more

Going Mobile With Recruiting

As employers search for the right workers and workers search for the right jobs, it’s worth considering the techniques of the industry that has the most mobile workforce and has the toughest time finding workers – trucking. ...more

How to Import Your AdWords Ads to Bing To Get More Clients

There’s no doubt that Google has a firm grip on its core business but lawyers shouldn’t ignore the search giant’s closest competitor Bing (which now has roughly 20% market share in search). If you are already using AdWords,...more

Your daily dose of financial news The Brief – 1.25.16

So the bull market may be on its way out of town after a nearly 7-year stretch [care to jump on the “blame the Fed” bandwagon?], but even when combined with usual predictors like declines in industrial production and...more

"Global Antitrust Enforcement in the Digital Age: Recent Developments in E-Commerce"

Competition authorities worldwide ramped up scrutiny of e-commerce business practices in 2015. The European Commission (Commission) launched an expansive sector inquiry in May 2015 aimed at identifying anticompetitive...more

Manatt Digital Media: Top 10 Predictions for 2016

It's a new year, and that, of course, means it's pundit time. Last year's headline story in digital media was the rapid ascension and burgeoning number of over-the-top (OTT), cord-free streaming video services, led by...more

The “Poo” People Use: Who Owns Emojis

Emojis – those cute images you may find in a keyboard on your Android or iPhone device – have changed the way many people communicate thoughts, ideas, feelings and concepts. They can add a certain level of pizzazz to an...more

4 Tips for Getting Potential Clients to Click on your Search Results

A meta description is that snippet of text you see in search engine results pages. It is one of the most basic on-page elements[1] that should be optimized with keywords and for length. The meta description’s purpose...more

Google Appeals Equustek to SCC

The Google and Equustek Saga has garnered attention across Canada and even among US commentators (something rare for Canadian decisions). In September, 2015, Google Inc. filed an application for leave to appeal the decision...more

"M&A Techniques in a Complex Environment"

While the headlines in 2015 focused on the “megadeal” transactions over $5 billion (there were at least 137 such deals in 2015, according to Thomson Reuters), many transactions involving cross-border activities required...more

CFPB using Google ads to solicit consumer complaints

In an effort to publicize its online complaint system and bring in more complaints, the CFPB is now soliciting complaints through Internet advertising. When browsing the Internet recently, we came across the following...more

Suppliers: Be Ready When Technology Companies Come Knocking

It is hard to believe that just two years ago, it was news that so many auto companies were attending the Consumer Electronics Show (CES). In contrast, last week’s 2016 CES show featured a full 25% of its keynote speakers...more

Autonomous Trucking and the Death of Driver Negligence?

The effect of AV technology on the commercial trucking sector will be profound. If Chauffeur were an ordinary truck driver, instead of a collection of lines of code, it would soon be eligible for membership in the coveted...more

Renewable Energy Update - January 2016

3 ways renewable energy can grow in a 21st century grid - Greentech Media - Jan 6 - Some researchers claim there are limitations on solar PV’s growth because the variable renewable will depress wholesale prices...more

Business Litigation Report - December 2015

Legal Issues Raised by the Driverless Vehicle Revolution: Part 1 - Fueled by the high-profile efforts of technology giants like Google, major manufacturers like General Motors and Tesla, and new auto industry entrants...more

Self-Driving Cars: Legal Issues Ahead

Companies including Apple, Google, Tesla, Toyota and Uber are all developing and testing self-driving car technology. Toyota announced in November that it would spend $1 billion over the next five years on research centers...more

How Lawyers Can Rank for a Keyword in 7 Steps

Getting a page on your site to rank for a given keyword phrase is not really a nebulous process. In other words there are certain things that (if done right and done consistently), will get a page to rank well for the...more

A Solution to Business Problems May Not Be a Technological Invention - Apple Inc. v. Smartflash LLC

Addressing the standard for instituting a covered business method (CBM) review, as well as patent eligibility issues under 35 U.S.C. § 101, the Patent Trial and Appeal Board (PTAB or Board) found patents related to payment...more

Legal Issues Raised by the Driverless Vehicle Revolution: Part 1

Fueled by the high-profile efforts of technology giants like Google, major manufacturers like General Motors and Tesla, and new auto industry entrants like Uber and Apple, the driverless car revolution is here. Tomorrow’s...more

Advertising Law - December 2015 #4

Copper-Infused Apparel Company Settles With FTC for $1.4M - Tommie Copper, Inc. and company founder Thomas Kallish reached a deal with the Federal Trade Commission to settle charges that they misled consumers by claiming...more

Johnson & Johnson and Verily to form Verb Surgical

According to a recent press release, Johnson & Johnson announced the formation of Verb Surgical Inc., a surgical solutions company developing robotic-assisted surgical products. Verb Surgical is supported by a collaboration...more

Fair Use’s Jedi Knight

This isn’t necessarily new news, but I thought it deserved a post regardless. Back in late November, Google announced a new policy of pushing back against copyright holders issuing DMCA takedown notices regarding videos...more

Google Gives Fair Use on YouTube a Fighting Chance

Last month, Google announced a groundbreaking policy that may help shift the balance of power between copyright claimants and those who upload YouTube videos that may be covered by fair use. According to Google’s Public...more

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