Google Marketing

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7 Simple SEO Tips for Lawyers to Improve Their Search Presence

A lot of information on SEO is incredibly complicated. Many people are so preoccupied with the large optimization wins that they overlook the simple website changes. Check out these 7 simple tips that can help your law...more

How Lawyers Can Leverage Google’s Top 3 Ranking Factors

Google looks at hundreds of factors when deciding what to put in the top spots for any given query. Up until 2015, those factors all remained a mystery. SEO forums and blogs all over the internet hypothesized for years on...more

How Google Determines Law Firm Local Rankings

Even though a large part of what local searchers see is due to their physical location, there are still things attorneys can do to improve their local ranking[1]. Google relies on complete and accurate information, robust...more

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to...more

How Lawyers Can Perform an SEO Audit and the tools to do it

SEO can be a lot less complicated when you know what you are looking for. It helps to do an audit of a website to see what needs to be done and lawyers can get a pretty good idea of the basics that need improvement using a...more

Tips for Attorney Brand Bidding and PPC Optimization

Bidding on a firm name is nothing new. In fact it is usually a great idea because branded terms are very cheap, they convert well and they can be a good placeholder until a solid SEO strategy reaches maturity. ...more

4 Tips for Getting Potential Clients to Click on your Search Results

A meta description is that snippet of text you see in search engine results pages. It is one of the most basic on-page elements[1] that should be optimized with keywords and for length. The meta description’s purpose...more

How Lawyers Can Rank for a Keyword in 7 Steps

Getting a page on your site to rank for a given keyword phrase is not really a nebulous process. In other words there are certain things that (if done right and done consistently), will get a page to rank well for the...more

Virtual reality lets fans play games — just like the pros

The roar. The bright lights. The scoreboard telling you it’s now or never. This is your time. You gotta tune it all out. Because it’s not about the lights and it’s not about the scoreboard. It’s about you. And the ball. It’s...more

Apple and The World’s Most Public Privacy Policy

It bears mentioning when one of the world’s most famous brands releases one of the world’s most prominent and readable privacy policies. That’s just what Apple did this week, and the message to other brands is clear – privacy...more

Cleaning Up Inconsistent NAP

The inconsistency of citations is one of the most prevalent problems when it comes to local SEO. People searching for attorneys in their area are often looking for contact information and when lawyers have inaccurate...more

6 SEO Strategies for New Lawyer Websites

It can be especially challenging to get new attorney websites traction in search. Pages need to be indexed and a web presence needs to be built in order for a site to rank well. Although it takes time to get a site to rank...more

5 AdWords Hacks for Attorneys

Google AdWords is a complex animal. Even pros that know it very well can learn new things about it. The interface and features change on a regular basis so there are always bound to be some things you did not know about. ...more

What Attorneys Need to Know About Google’s Approach to Mobile

On the 21st of this month, Google is slated to make a change that will have a more profound impact than the hundreds of other algorithm changes it makes throughout the year. Lawyers who may receive a lot of business from...more

Search Queries and Link Building Opportunities for Lawyers

Finding sites on the web for link building opportunities can be tricky. Lawyers might have an idea of what organizations or individuals they want to target but not know how to find a good list to work from. Google has a lot...more

Data protection issues for Google trouble BIG DATA business

Data protection issues for Google in Italy are not over. The Italian Data Protection Authority (DPA) has now challenged their privacy information notice requiring – among others – an express consent from users to their...more

Status Updates - June 2014 #7

..A Gallup survey found that a majority of Americans do not turn to social media when making purchasing decisions — but the survey appears to be flawed in several respects, especially because the information was gathered 18...more

Advertising Law -- Sep 26, 2013

Julia Child Foundation Whips Up Lawsuit Against Williams-Sonoma - Williams-Sonoma illegally used the name and likeness of the late Julia Child more than 100 times in advertising, marketing, and promotional materials...more

Gmail Inbox Tabs Could Be a Positive Development for Email Marketing

Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to...more

Keyword Planner for Lawyers

f you’ve ever used the Google Keyword Tool, you might have heard the search giant is replacing it with the new and improved Keyword Planner. The changes make it easier for AdWords users to identify and group keywords for...more

No Need to Panic. Changes to Search Algorithms are Constant.

Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the...more

7 Ways to Enhance Your Local Search Marketing Efforts

With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business’s location would play a little more heavily in search results. You may have noticed over the last few months that businesses...more

A Link-Free Future For Your Law Firm's Search Engine Marketing

Google Penguin 2.0 rolled out recently and Matt Cutts‘ assertion that it’s targeting black-hat SEO seems to be viable. The first Google Penguin caused a lot of collateral damage for websites that inadvertently crossed the...more

The Drugstore Cowboy And Compliance

One does not have to look very far in the business world to come across the phrase “Know Your Customer.” A company certainly needs to know if an entity that it may sell products or provide services to will pay for those...more

Onsite SEO Tip #10 - Google Authorship for Lawyers [Video]

In this video I discuss how to setup Google Authorship for lawyers and why it is beneficial to do so. I discuss filling out the about profile contributor section of Google+, using the rel=author code on your website and...more

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