gTLD Trademarks

News & Analysis as of

Sunrise Registration Opens: Options for Protecting Your Brand in the .sucks gTLD

The registration policies and pricing for .sucks domain names paint trademark owners into a corner. This alert explains the defensive registration options for mark owners, although there are no “good” options. The new gTLD...more

Right to Criticize Gets a Bigger Public Platform on the Internet with the Introduction of .sucks Domains

The Internet Corporation for Assigned Names and Numbers, more commonly known as ICANN, has recently approved more than a thousand new general top-level domains (gTLDs), which are anticipated to launch over the next few years....more

Suckstobeyou.com

Trademark owners will be thrilled to know that for a short time (until June 1) they have a priority right to register their brands with the generic top-level domain (gTLD) “.sucks.”...more

Generic Top Level Domains - Current Sunrise Periods Open

As first reported in our December 2013 newsletter, the first new generic top-level domains (gTLDs, the group of letters after the "dot" in a domain name) have launched their "Sunrise" registration periods. Please see our...more

.Casino gTLD Launches Sunrise

The new gTLD .casino opens to the public on June 3. Trademark owners may be able to register their trademark as a .casino domain name ahead of the public launch. The “sunrise” early registration period for trademark owners...more

“.school” Domains Now Available

The “.school” top-level Internet domain is currently available. Educational institutions with federally registered trademarks can take advantage of the upcoming “Sunrise Period” and secure their “.school” domain as soon as...more

.CASINO generic Top Level Domain Launches Sunrise

The new gTLD .casino opens to the public on June 3. Trademark owners may be able to register their trademark as a .casino domain name ahead of the public launch. The “sunrise” early registration period for trademark owners...more

MarkIt to Market | March 2015

The March issue of Sterne Kessler's MarkIt to MarketTM newsletter provides 5 considerations for prioritizing your global trademark protection, identifies takeaways from a recent trade dress decision, and provides an updated...more

Coming Soon: Your_Brand.Sucks

Discussion about how something "sucks" is no longer reserved for middle school lunchrooms. Soon the Internet will include a new generic top-level domain ("gTLD") for .SUCKS. The goal of this new gTLD—according to its...more

Coming Soon...the New .sucks gTLD - How Will it Affect You?

To All Brand Owners: The arrival of a new generic top-level domain (gTLD) will require you to once again evaluate your brand strategies and trademark portfolios, particularly as they relate to the Internet. The Internet...more

This .Sucks: The Newest New gTLD

Two years ago, the Internet Corporation for Assigned Names and Numbers (ICANN), the organization that runs the Internet, launched a controversial program to expand the number of top-level domain names (TLDs). Until...more

An Ounce of Prevention: Act Now with “.sucks” Registration Opening

As many brand owners may know, the Internet Corporation for Assigned Names and Numbers (“ICANN”) recently approved the .sucks gTLD. The Sunrise period for trademark owners to register .sucks domain names containing their...more

Filing Fee for .sucks Top-Level Domain Names Really Sucks for Brand Owners

The recent top-level domain name explosion has been of great interest to existing brand owners and new market entrants alike. No longer is a business limited to deciding which of a few top-level domains, such as .com, .net,...more

The Launch Of .PORN & .ADULT TLDS

In 2011, the Internet Corporation for Assigned Names and Numbers (“ICANN”) made waves by approving the first adult entertainment industry-specific top-level domain (“TLD”), “.XXX,” administered by the ICM Registry. At that...more

Registration with ICANN’s Trademark Clearinghouse a Necessity for Securing a “.college” Domain during the Upcoming Sunrise Period

The “.college” top-level Internet domain will soon be available to institutions of higher education (“IHEs”). IHEs with federally registered trademarks can take advantage of the upcoming “Sunrise Period” and secure their...more

What To Do About the .SUCKS New gTLD

In connection with its New Generic Top-Level Domain (gTLD) Program, as of March 2015, the Internet Corporation for Assigned Names and Numbers (ICANN) has delegated nearly 550 new gTLDs. This significant expansion of the...more

Generic Top Level Domains Create New Opportunities and New Headaches for Colleges and Universities

For decades, the Internet was limited to a small number of top-level Internet domains, the most common being .com, .org, .net, .edu, and country-specific domains. However, in 2012 the Internet Corporation for Assigned Names...more

New ".SUCKS" TLD Creates Dilemma for Trademark Owners

March 30, 2015, is the opening day of the “sunrise” period for registration of domain names in the .SUCKS top-level domain (TLD). Unlike other recently created TLDs, which are typically oriented toward either particular...more

Don’t Lose Out on Your .BANK Domain Name

In just a few months, perhaps as early as mid-May, the new .BANK generic Top Level Domain will become available to banks around the world. The new domain promises to be more secure than the traditional .COM, with enhanced...more

New ‘.bank’ domain available in mid-2015

New opportunities for the banking community are coming this year. In the fall of 2014, the Internet Corporation for Assigned Names and Numbers (ICANN), the entity responsible for coordinating internet domain names, granted...more

.PORN and .ADULT Join .XXX to Form Unsexy Threesome for Brand Owners

Yesterday marked the sunrise launch of the .porn and .adult generic top-level domains (gTLDs), which join .xxx in the top-level domain name space as gTLDs targeted mainly at online purveyors of adult entertainment. ...more

MarkIt to Market - February 2015

The February issue of Sterne Kessler's MarkIt to MarketTM newsletter provides takeaways from the Supreme Court's Hana Financial decision, identifies a new anti-counterfeiting tool for owners of Canadian trademarks and...more

Online Banking Alert: Registration For .bank gTLD Opening Soon

The much-anticipated <.bank> generic Top Level Domain (“gTLD”) may be available to verified members of the banking community as early as June 2015. <.bank> is being touted by the operator, fTLD Registry, LLC. (“fTLD”), as a...more

ICANN News: 500+ New gTLDs Introduced to the Internet

A milestone has been reached in the Internet Corporation for Assigned Names and Numbers’ controversial and ambitious generic top-level domain program. On February 6, the Internet Corporation for Assigned Names and...more

MarkIt to Market - January 2015

The January issue of Sterne Kessler's MarkIt to MarketTM newsletter comments on the trend of seeking to register popular slogans as trademarks, supplies a template for auditing your trademark rights, and gives an updated list...more

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