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“Is this the worst law firm holiday e-card ever?”

That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a religious holiday card. I tell our clients not to even...more

I’ve never seen ANYTHING like this law firm’s holiday card. Never.

I’ve ranted about and railed against boring or clichéd holiday cards for decades, yet nearly every day in December another one or two (or ten) bland and politically correct cards featuring snowy landscapes or skylines, ice...more

Law Firm Holiday Cards – Do’s and Don’ts

Q: Are holiday cards effective? A: I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once. Of course, I said...more

Dressing Up Your Trademarks For The Holidays

Are you contemplating dressing up your trademarks for the holidays? Adding a jaunty Santa hat and garlands to your company name on your website and shopping bags? Animating your logo to spin like a dreidel or fly like...more

Beyond ‘Happy Holidays’ – A Nod to Creativity and CSR

In the 21st century, the company holiday card presents opportunities to enhance brand visibility, announce a donation and boost company morale. With the simplification of Web-based design tools, e-cards are no longer limited...more

Law Firm Christmas Cards are Lame

Every holiday season I would get the stack. A huge stake of blank of Christmas cards that I needed to sign to send out to the firm’s clients so that they would know we liked them and wanted their business – or at least that...more

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