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Inside Story

Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic... more +
Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic to the tactical, these pieces touch upon all manner of topics and challenges facing law firm marketers and biz dev folks... less -

Law Firm Marketers: "What Would You Say ... You Do Here?"

by JD Supra Perspectives on

People skills and then some. Jenna Schiappacasse with inspired marketing and business development takeaways from 'Office Space.'...more

Why You Must Google Yourself Regularly and Protect Your Online Professional Brand

by JD Supra Perspectives on

It has never been more important to know what your online persona looks like, and to go one step further and regularly audit it....more

Running Your Law Firm Like a Business: Market Leaders Podcast with Kerry Price, Bass Berry & Sims

by JD Supra Perspectives on

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry &...more

Contributing to Your Firm's PR Efforts Is a Matter of Knowing How You Can Help

by JD Supra Perspectives on

The key to being a positive contributor to your law firm's public relations efforts is understanding the role and scope of the firm's PR efforts....more

Why Your Law Firm Needs a Marketing Technologist

by JD Supra Perspectives on

A de facto Marketing Technologist job description, as written by one who has led the way....more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

by JD Supra Perspectives on

It might have taken almost a decade to happen, but here it is....more

GC Survey Says: Among Law Firms, The Bar Remains Low for Key Client Service Differentiation

by JD Supra Perspectives on

A recent survey of Bay Area in-house counsel shows that law firms that implement value-added programs will differentiate themselves and increase profitability....more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A

by JD Supra Perspectives on

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

Enhancing Client Value through Predictive Analytics - The Inside Story

by JD Supra Perspectives on

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

How Law Firms Can Use a Teams Approach to Break Down Practice Group Barriers and Encourage Cross-Selling

by JD Supra Perspectives on

The transition from 'practice groups' to 'market segment teams' is about speaking the clients' language....more

Show vs. Tell - How to Create A Strong Lawyer Bio

by JD Supra Perspectives on

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

5 Ways to Help Your Blog Posts Stand Apart

by JD Supra Perspectives on

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

Stop It With “Innovation,” Already

by JD Supra Perspectives on

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

How to Run a Successful Law Firm Press Event from Conception to Execution - The Inside Story

by JD Supra Perspectives on

An inside look at what it takes to run a successful, spur-of-the-moment law firm press conference....more

Rebranding Your Law Firm: How a 150-Year-Old Firm Gave Itself a Makeover

by JD Supra Perspectives on

New look. Same promise. And how to get there....more

“We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

by JD Supra Perspectives on

Strategy answers the question “what problem(s) are we trying to solve?” and stops cold the territorial nitpicking that can lead an organization from focus to folly. ...more

Overhauling Your Law Firm Brand: 10 Tips from the Trenches

by JD Supra Perspectives on

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank....more

The Inside Story: In Networking 2.0, Know Your End Game

by JD Supra Perspectives on

To be successful at networking, you know what you're in it for. You need ... well ... a strategy....more

5 Tips for Navigating Change in the Era of Law Firm Mergers

by JD Supra Perspectives on

Tips for law firm marketers on leading your department and supporting your attorneys throughout a merger transition....more

The Debate: Sales Functions in Law Firms

by JD Supra Perspectives on

A caution to the legal industry about possibly having a knee-jerk reaction to the latest business development trend du jour, perhaps in response to the serious and ongoing challenges of a global market that has produced flat...more

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