Whether you love, hate, or are indifferent to the Kardashian franchise, the Kardashian sisters undeniably know how to market and brand themselves and their products. In December 2012, the Kardashian sisters hoped to...more
I was saddened last week with the news of Bruce and Kris Jenner’s reported separation after 22 years of marriage.
I am not ashamed to admit it, but I am a fan of their amazingly successful television reality series,...more
A universally accepted objective of brand marketing is to become aligned with a well-respected, credible and complementary brand with sufficient notoriety to positively influence consumer spending. In recent times,...more
Those of you with an interest in cosmetics or trainwrecks have perhaps noticed the trademark dispute that has boiled over regarding Kim, Khloe, and Kourtney Kardashian’s use of “Khroma” in their cosmetic line. Apparently, the...more
Kim, Kourtney, and Khloé , the reality-TV triple threat otherwise known as the Kardashians, are going to have to keep up with the federal court in California. The three sisters (not to be confused with Chekhov’s titular...more
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