Protecting a trademark can often create as many new problems for a brand owner as it solves, if not handled properly.
Recently, King.com, owner of the popular game app Candy Crush Saga, received an avalanche of...more
Much of the independent video game world is up in arms regarding the recent news that large UK game developer King.com has “trademarked” the word CANDY. Many see this as an attempt by a Wonka-esque behemoth to grab control...more
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