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Armstrong Lanced from Livestrong Identity

Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation...more

Confusingly Similar? Don’t Make Me L.A.F.

August 28, 2011 - When Hurricane Irene’s floodwaters savagely inundated central and southern Vermont on August 28, 2011, native Vermonters Eric Mallette and Lyz Tomsuden were inspired to create the battle cry “I Am Vermont...more

Will Livestrong Dieweak?

Anyone that has taken an interest in the expanding field of “personal branding” must have taken notice of the now epic fall of Lance Armstrong. For the uninitiated, Armstrong was a seven time Tour de France winner. He had...more

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