Lead Generators

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CFPB Targets Mortgage Online Advertising: Lead Generation Lessons

The Consumer Financial Protection Bureau (“CFPB”) has entered into a consent order under which, Amerisave Mortgage Corporation, an affiliate, and the owner of both companies, agreed to pay a total of $20.8 million to settle...more

Advertising News & Analysis - May 2014

In this issue: - The Rulings the FTC Won't Forget (and Neither Should You) - $6 Million Reasons to Regret That Tweet - Hold the Phone: FCC, Courts Bring Some Clarity to TCPA - FTC, CFPB Tag Team...more

Lessons from the FTC's Latest Lead Generation Enforcement Action

The Federal Trade Commission (FTC) recently announced a settlement of a lead generation enforcement action. The settlement reflects that the FTC remains focused on lead generation and, more specifically, mortgage advertising,...more

Advertising News & Analysis - March 14, 2014

In this issue: - FTC Settlement Highlights Lead Generation "Warning Signs" - FTC (Finally) Sounds the Alarm on Endorsements - FTC Set to Review TSR…Again - What International Companies Must Know...more

FTC Settlement Highlights Lead Generation "Warning Signs"

A Federal Trade Commission (FTC) settlement with a lead buyer highlights the potential pitfalls with using lists from lead generators without considering how the lists were compiled or the requirements under the Telemarketing...more

New York Department of Financial Services Issues Subpoena to Payday Lender

As part of its continuing focus on payday lending, the New York Department of Financial Services announced that it sent subpoenas to numerous online “lead generation” firms suspected of deceptive or misleading marketing of...more

New York Targets Lead Generators In Expanded Online Payday Lending Investigation

On December 3, New York Governor Andrew Cuomo announced that the state Department of Financial Services (DFS) sent subpoenas to 16 online “lead generation” companies as part of its expanding investigation into online payday...more

Student Recruitment, Third-Party Vendors, and the Federal Trade Commission

In this presentation: - How Did We Get Here? - Complying With Advertising & Marketing Laws - Increased Enforcement Activity By Federal And State Regulators - Compliance Tips Please see full...more

What Lead Generators Need to Know about the Consumer Financial Protection Bureau (CFPB)

In this presentation: - What is the CFPB? - What does the CFPB Cover? - What Laws and Regulations does the CFPB Enforce? - CFPB Supervision and Examinations - CFPB Enforcement...more

Senators Push FTC to Investigate Online "Lead Generators"

A group of Democratic senators is requesting that the Federal Trade Commission (“FTC”) investigate third-party online marketing companies – so-called “lead generators” – used by private-sector schools. The FTC is “well...more

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