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Marketing Perspectives

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

How to Make It Easy for Clients to Engage With Your Writing Right Away - Content Quick Tip

by JD Supra Perspectives on

We're all writing for an online audience - but we don't all write anticipating the behavior of online readers. Here's Adrian Lurssen's latest 60-second video tip on how to present your writing to engage readers right away...more

Running Your Law Firm Like a Business: Market Leaders Podcast with Kerry Price, Bass Berry & Sims

by JD Supra Perspectives on

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry &...more

LinkedIn for Lawyers: Do I Have To?

by JD Supra Perspectives on

Social media and content marketing are the new reality but excuses and resistance to change still abound....more

Legal Marketers, Are You Already Doing What Marketing Automation Can Help You Do Better?

by ON24 on

How do you know if your marketing practices can benefit from automation? Start here....more

Contributing to Your Firm's PR Efforts Is a Matter of Knowing How You Can Help

by JD Supra Perspectives on

The key to being a positive contributor to your law firm's public relations efforts is understanding the role and scope of the firm's PR efforts....more

Why Your Law Firm Needs a Marketing Technologist

by JD Supra Perspectives on

A de facto Marketing Technologist job description, as written by one who has led the way....more

How to Earn More Readers With Every Title - Content Quick Tip

by JD Supra Perspectives on

Why should a busy professional stop what they're doing and read you now? Watch this 60 second video tip to learn how to earn more readers with each one of your titles. Part of Adrian Lurssen's series of quick-hit content...more

Law Firms: The Future is NOW

by JD Supra Perspectives on

What makes you a restaurant, instead of a steakhouse?...more

Content Quick Tip - Marketers, Use This Easy Process to Help a Blocked Writer

by JD Supra Perspectives on

A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

A Content Quick Tip - Use This Easy Way to Help Readers Get Your Point Up Front

by JD Supra Perspectives on

For most of us, writing is a process of discovering our thoughts. Typically that means we stop once we realize the point - and that's not good for our readers. Here is JD Supra's Adrian Lurssen with a quick content marketing...more

How to Improve Your Old Blog Posts for New SEO Success - Law Firm Content Strategy

by JD Supra Perspectives on

Step by step guide how to capitalize on your firm's older, rankable blog posts by modifying them to fit today's ranking algorithm....more

Law Firm Content Strategy: Take Your Presentations Beyond Lectures Into Engaging Narratives

by ON24 on

How to to develop a loyal following with your content....more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

by JD Supra Perspectives on

It might have taken almost a decade to happen, but here it is....more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

by JD Supra Perspectives on

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Lawyers, Are You Effectively Climbing the Social Media Tree? [Infographic]

by JD Supra Perspectives on

Here's what the social media climb looks like for professional services marketing and how the right approach can make it possible for you (and your team) to move from stuck to motivated and energized....more

Duly Noted: What In-House Attorneys Want From Outside Counsel

by JD Supra Perspectives on

Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

GC Survey Says: Among Law Firms, The Bar Remains Low for Key Client Service Differentiation

by JD Supra Perspectives on

A recent survey of Bay Area in-house counsel shows that law firms that implement value-added programs will differentiate themselves and increase profitability....more

Are Your Clients Ghosting Your Firm Without Even the Courtesy of a 'Dear John' Letter?

by JD Supra Perspectives on

At the heart of all strong relationships with clients: good communication! Here are nine ways to connect with clients....more

5 Ways Your Digital Content Levels the Geographic Playing Field (That You Should Be Doing Now)

by ON24 on

All five make a difference and your firm is probably only doing one of these. ...more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A

by JD Supra Perspectives on

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

Resistance Continues But the Business of Law is Transforming

by JD Supra Perspectives on

"Those who don't adapt will simply cease to exist."...more

Business Development Not-to-Do #7: Pursue a "Yes"

by JD Supra Perspectives on

Your biggest competitor, with an estimated 30% market share, is "no decision."...more

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