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Marketing Perspectives

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Are Your Clients Ghosting Your Firm Without Even the Courtesy of a 'Dear John' Letter?

by JD Supra Perspectives on

At the heart of all strong relationships with clients: good communication! Here are nine ways to connect with clients....more

5 Ways Your Digital Content Levels the Geographic Playing Field (That You Should Be Doing Now)

by ON24 on

All five make a difference and your firm is probably only doing one of these. ...more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A [Video]

by JD Supra Perspectives on

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

Resistance Continues But the Business of Law is Transforming

by JD Supra Perspectives on

"Those who don't adapt will simply cease to exist."...more

Business Development Not-to-Do #7: Pursue a "Yes"

by JD Supra Perspectives on

Your biggest competitor, with an estimated 30% market share, is "no decision."...more

5 Takeaways from CLOC Institute 2017 for Law Firm Leadership

by JD Supra Perspectives on

If I was a partner in a law firm, this is a conference I would need to attend, and need my fellow partners to attend as well. ...more

Enhancing Client Value through Predictive Analytics - The Inside Story

by JD Supra Perspectives on

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

Google Analytics & Your Law Firm's Website - 5 Ways to Make Better Decisions Today

by JD Supra Perspectives on

There's a difference between installing Google Analytics and actually reviewing the data and using it to make better decisions. Here's how to get started....more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

How Law Firms Can Use a Teams Approach to Break Down Practice Group Barriers and Encourage Cross-Selling

by JD Supra Perspectives on

The transition from 'practice groups' to 'market segment teams' is about speaking the clients' language....more

Voice of the Client: Justin Ergler, Dir of Alternative Fee Intelligence & Analytics, GlaxoSmithKline

by JD Supra Perspectives on

An inside perspective on the role of procurement in the legal buying process, the value business professionals play in client relationships and the importance of pricing and project management in law firms....more

The In-House Perspective: 4 Law Firm Billing Best Practices

by JD Supra Perspectives on

Here's the inside perspective on billing needs, as expressed by in-house counsel....more

Collaborative Culture - Market Leaders Podcast with Kathleen Flynn, Bryan Cave CMO [Video]

by JD Supra Perspectives on

Join David Ackert as he interviews Kathleen Flynn, Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast. Bryan Cave's unique culture is one in which marketers and lawyers act as partners in...more

Show vs. Tell - How to Create A Strong Lawyer Bio

by JD Supra Perspectives on

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

5 Ways to Help Your Blog Posts Stand Apart

by JD Supra Perspectives on

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

Stop It With “Innovation,” Already

by JD Supra Perspectives on

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

How to Run a Successful Law Firm Press Event from Conception to Execution - The Inside Story

by JD Supra Perspectives on

An inside look at what it takes to run a successful, spur-of-the-moment law firm press conference....more

Rebranding Your Law Firm: How a 150-Year-Old Firm Gave Itself a Makeover

by JD Supra Perspectives on

New look. Same promise. And how to get there....more

“We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

by JD Supra Perspectives on

Strategy answers the question “what problem(s) are we trying to solve?” and stops cold the territorial nitpicking that can lead an organization from focus to folly. ...more

Overhauling Your Law Firm Brand: 10 Tips from the Trenches

by JD Supra Perspectives on

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank....more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

by JD Supra Perspectives on

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

The Inside Story: In Networking 2.0, Know Your End Game

by JD Supra Perspectives on

To be successful at networking, you know what you're in it for. You need ... well ... a strategy....more

5 Tips for Navigating Change in the Era of Law Firm Mergers

by JD Supra Perspectives on

Tips for law firm marketers on leading your department and supporting your attorneys throughout a merger transition....more

The Debate: Sales Functions in Law Firms

by JD Supra Perspectives on

A caution to the legal industry about possibly having a knee-jerk reaction to the latest business development trend du jour, perhaps in response to the serious and ongoing challenges of a global market that has produced flat...more

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