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Marketing Perspectives

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Mentoring a Marketing Department to Success - Market Leaders Podcast with Trish Lilley, Fox Rothschild LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss: - How Trish...more

6 Tips to Keep Your Law Firm's Content Strategy on Track

by JD Supra Perspectives on

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate....more

5 Action Items from the #LMASE17 Conference to Make an Immediate Impact at Your Law Firm

by JD Supra Perspectives on

A recap of the 2017 LMA Southeast Conference, with actionable takeaways for marketers and BD teams, from Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler...more

Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

by ON24 on

Content creates leads. Once you have accepted this fact, the next step is scaling your content to produce more of those leads....more

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

by JD Supra Perspectives on

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast

by JD Supra Perspectives on

For this episode of the LMA Strategies podcast, host Erin West, Media Relations & Communications Manager with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss ...more

To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How

by JD Supra Perspectives on

In his latest quick video tip, Adrian Lurssen explains how to "go big" on an issue and establish yourself as a thought leader around a particular issue. Random acts of content don't cut it today. Build content campaigns...more

Applying Process Improvement to Law Firm BD: Market Leaders Podcast with Brenda Plowman, Fasken Martineau DuMoulin

by JD Supra Perspectives on

Join David Ackert as he interviews Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin in this episode of the Market Leaders Podcast. Tune in to hear David and Brenda discuss: - How Brenda uses the input from...more

5 Tips to Pioneer Podcasting at Your Law Firm

by JD Supra Perspectives on

Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours....more

How to Write Client Alerts That Stand Out

by JD Supra Perspectives on

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

3 CRM Tips for Attorneys On How To 'Work' Relationships

by JD Supra Perspectives on

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

Data Won't Do: The Real Meaning – and Impact – of Law Firm Competitive Intelligence

by JD Supra Perspectives on

Many legal marketers compile facts about clients that keep their legal team well informed. Problem: it isn’t competitive intelligence....more

Strategies with Sam: CMOs and Law Firm Leaders, Do Your Teams Measure Up?

by ON24 on

As we roll into the last quarter of the year, are you evaluating your 2017 metrics?...more

Introducing New Tech to a Law Firm: Market Leaders Podcast with Sheenika Gandhi, Payne & Fears LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Sheenika discuss: - How...more

How to Build Client Relationships With Law Firm Video

Liz Herrgott of FEAST Studios with a 20-second tip on how video profiles can help strengthen relationships with clients. It's a people business; tell stories!...more

Webinars Don't Have to Suck

by ON24 on

An ON24 guest post by senior Microsoft channel marketer, MJ DePalma, including tips on how to build a successful webinar program. Actionable takeaways for law firm teams....more

Law Firm Marketers: "What Would You Say ... You Do Here?"

by JD Supra Perspectives on

People skills and then some. Jenna Schiappacasse with inspired marketing and business development takeaways from 'Office Space.'...more

Why Creating FAQ Videos Is Smart for Law Firm Visibility

Liz Herrgott of FEAST Studios talks about why creating FAQ videos in response to questions you know people are asking, and asking often, is a smart way to build meaningful, targeted thought leadership and visibility....more

Why You Must Google Yourself Regularly and Protect Your Online Professional Brand

by JD Supra Perspectives on

It has never been more important to know what your online persona looks like, and to go one step further and regularly audit it....more

Use This Simple Exercise to Identify New Writing Topics With Proven Interest - Quick Content Tip

by JD Supra Perspectives on

You know that thought leadership is a terrific way to increase professional visibility, market expertise, and connect with prospective clients and others who can help to grow your business - but: you don't know what to write...more

"Get to Know Me!" - What Your Firm's Content Strategy Needs to Make It Successful...

by JD Supra Perspectives on

Survey says: your firm's content strategy hinges upon what you know about your clients. Erik Crown with a marketing perspective....more

How Technology Facilitates the '7 Key Touches' Concept in Marketing & Business Development

by ON24 on

ON24's Samantha McKenna with a quick look at how technology can help facilitate the seven touches between prospective clients and your firm....more

Writing to Stand Out? Know Your Competition

by JD Supra Perspectives on

The days of content for content’s sake are over. From Susan Kostal, four tips to help your thought leadership stand out in the noisy crowd....more

How to Make It Easy for Clients to Engage With Your Writing Right Away - Content Quick Tip

by JD Supra Perspectives on

We're all writing for an online audience - but we don't all write anticipating the behavior of online readers. Here's Adrian Lurssen's latest 60-second video tip on how to present your writing to engage readers right away...more

Running Your Law Firm Like a Business: Market Leaders Podcast with Kerry Price, Bass Berry & Sims

by JD Supra Perspectives on

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry &...more

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