Marketing Perspectives

News & Analysis as of

“We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

Strategy answers the question “what problem(s) are we trying to solve?” and stops cold the territorial nitpicking that can lead an organization from focus to folly. ...more

Overhauling Your Law Firm Brand: 10 Tips from the Trenches

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank....more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

The Inside Story: In Networking 2.0, Know Your End Game

To be successful at networking, you know what you're in it for. You need ... well ... a strategy....more

5 Tips for Navigating Change in the Era of Law Firm Mergers

Tips for law firm marketers on leading your department and supporting your attorneys throughout a merger transition....more

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