News & Analysis as of

Marketing Perspectives

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Collaborative Culture - Market Leaders Podcast with Kathleen Flynn, Bryan Cave CMO [Video]

by JD Supra Perspectives on

Join David Ackert as he interviews Kathleen Flynn, Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast. Bryan Cave's unique culture is one in which marketers and lawyers act as partners in...more

Show vs. Tell - How to Create A Strong Lawyer Bio

by JD Supra Perspectives on

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

5 Ways to Help Your Blog Posts Stand Apart

by JD Supra Perspectives on

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

Stop It With “Innovation,” Already

by JD Supra Perspectives on

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

How to Run a Successful Law Firm Press Event from Conception to Execution - The Inside Story

by JD Supra Perspectives on

An inside look at what it takes to run a successful, spur-of-the-moment law firm press conference....more

Rebranding Your Law Firm: How a 150-Year-Old Firm Gave Itself a Makeover

by JD Supra Perspectives on

New look. Same promise. And how to get there....more

“We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

by JD Supra Perspectives on

Strategy answers the question “what problem(s) are we trying to solve?” and stops cold the territorial nitpicking that can lead an organization from focus to folly. ...more

Overhauling Your Law Firm Brand: 10 Tips from the Trenches

by JD Supra Perspectives on

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank....more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

by JD Supra Perspectives on

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

The Inside Story: In Networking 2.0, Know Your End Game

by JD Supra Perspectives on

To be successful at networking, you know what you're in it for. You need ... well ... a strategy....more

5 Tips for Navigating Change in the Era of Law Firm Mergers

by JD Supra Perspectives on

Tips for law firm marketers on leading your department and supporting your attorneys throughout a merger transition....more

12 Results
|
View per page
Page: of 1
Cybersecurity

"My best business intelligence,
in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
Feedback? Tell us what you think of the new jdsupra.com!