Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
What should my company be aware of when launching a new website?
PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More
Gene Grabowski on Trade Associations
Trademark Series: Matching your commercial strategy
Trademark Series: Building a global brand
Survey: Firms With Blogs Grow Revenue Faster
How GCs Use Social Media to Hire Law Firms
Andrea Weckerle on CiviliNation
Law Prof: I May File Law School Ethics Charges
Discipline For Law School Deans?
‘Tis the Season for billboard ads like this, sorry Nancy.
Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog.
That early blog post noted Diageo’s federally-registered...more
The Better Business Bureau (“BBB”) and the Direct Marketing Association (“DMA”) are in charge of enforcing the ad industry’s Self Regulatory Principles for Online Behavioral Advertising (“OBA Principles”), which regulate the...more
Canada’s long awaited anti-spam law (CASL) comes into force as of July 1, 2014. CASL takes the approach of forbidding almost all unsolicited commercial electronic messages (CEMs) and generally speaking, requires intended...more
Maybe my memory is worsening with each year, but I have to admit that I do not recall “Black Friday” existing as a child. I know that I didn’t have school and I know that a lot of adults had the day off. I’m certain that...more
In this issue:
- A Little Free Advice on Quality "Sale" Disclaimers
- What are the Odds? CARU Takes Aim at Boy Scout Sweeps
- What Happens When Marketers Ignore NAD?
- Upcoming Events
Operators of Internet websites and online services, online applications or mobile applications (online media) will be prohibited from targeting minors with advertisements for goods that a minor cannot legally purchase and...more
FINRA recently expressed concerns about broker-dealers who advertise “free” or “no fee” services for retail brokerage accounts and individual retirement accounts (IRAs). FINRA Rule 2210 requires that broker-dealers’...more
New technologies enable marketers to collect and analyze more — and more specific— data than ever before. Marketers can track consumers across the internet and mobile applications, and can deliver advertising based on...more
C May Now Be For Celery or Carrots -
Thanks to a deal brokered by First Lady Michelle Obama and her Partnership for a Healthier America, Sesame Street characters will soon appear in the produce department.
I am pleased to present to you DLA Piper’s “Doing Business in Japan” Guide.
Japan is the world’s third largest economy and remains cutting-edge in business. In 2012, 68 Global 500 Companies were headquartered in...more
Businesses with advertising needs have long looked to advertising agencies or other outside service providers to assist with their marketing and promotion efforts. This outsourcing model has not changed with the emergence of...more
It is easy to forget that social media is really a form of advertising, and therefore, subject to federal and state laws and regulations, as well as industry guidelines. In contrast to traditional advertising, which involves...more
With the 2011 Rugby World Cup (‘RWC’) in New Zealand living up to its billing as the ‘Stadium of Four Million’, the Rugby Football Union and the RWC 2015 Organising Committee have a daunting task ahead of them in exceeding...more
Effective October 16, 2013, the rules governing telephone and text marketing will significantly change. Under prior Federal Communications Commission (FCC) regulations issued under the Telephone Consumer Protection Act (TCPA)...more
Julia Child Foundation Whips Up Lawsuit Against Williams-Sonoma -
Williams-Sonoma illegally used the name and likeness of the late Julia Child more than 100 times in advertising, marketing, and promotional materials...more
Which website design works better?
We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the design and layout. ...more
Paying attention to content strategy within an organization is more important than most managers probably think.
The fact is: The consumption of information through social and other “new” media is on the rise....more
Effective September 23, 2013, pursuant to new SEC Rule 506(c), issuers of securities are allowed to reach “accredited investors” through general solicitation as long as they take adequate precautions to a) limit the offering...more
There are few products more inherently boring than shampoo.
For your hair.
Yet there have been some notable efforts over the years to differentiate it, or make shampoo seem more interesting or...more
After the settlement approved by the US District Court of Northern California obliging Facebook to pay $20 million for putting users’ names and faces in “Sponsored Story” ads without their permission and without paying them,...more
Issuers taking advantage of the general solicitation allowance provided by Rule 506(c) must take “reasonable steps” to verify the accredited investor status of investors in the offering....more
Jason Voiovich, Director of Corporate Marketing, Logic PD
Co-Branding outside of the footwear industry helps create competitive space with Nike...more
In this issue:
- Register Now for ERA D2C Convention
- NAD Has FTC's Number...And is Not Afraid to Use It
- Venable Obtains Decisive Victory for Email Advertisers and Marketers
- More on...more
There are three things a social media website operator or digital marketer probably hates to hear most before launching an online ad campaign: 1. Can you make this go viral?; 2. How many likes/tweets can you get?; and 3. Did...more
A lawsuit recently filed by Scenic America strikes at a guidance issued by the Federal Highway Administration (FHWA) in 2007 related to the use of changeable electronic variable message signs (CEVMS) also known as digital...more