Special Report: The Hot-ish Swag at LegalTech New York 2015
Why Law Firms Are Starting to Think Like Media Companies
Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
What should my company be aware of when launching a new website?
PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More
Trademark Series: Matching your commercial strategy
Trademark Series: Building a global brand
Survey: Firms With Blogs Grow Revenue Faster
Onsite SEO Tip #10 - Google Authorship for Lawyers
Onsite SEO Tip #7 - 301 Redirects for Law Firm Websites
Onsite SEO tip #6 - Optimized Images for Law Firms
How GCs Use Social Media to Hire Law Firms
Onsite SEO Tip #4 - Optimized Title Tags for Lawyers
Onsite SEO Tip #2 - Improving Your Law Firm's Website Speed
Onsite SEO Tip #1 - Header Tags for Lawyers
How Lawyers Can Optimize Their Profile Feed On LinkedIn
How To Join Relevant LinkedIn Groups For Lawyers And 6 Reasons Why You Should Join Them
How to Create A LinkedIn Group For Your Law Firm
How To Create A Personal Profile On LinkedIn For Lawyers
How To Create A LinkedIn Company Profile For Your Law Firm
There’s a joke that 50 percent of marketing is effective, we just don’t know which 50 percent. The joke is even more exaggerated at large law firms, which tend to overlook marketing and business-development metrics....more
For those of you who have been with us since the beginning of this wonderful collaboration of legal and marketing types, known as DuetsBlog, you also know we have a mascot dubbed Duey — he’s depicted in the squirrel graphic...more
A provocative question to be sure--- This is what I have concluded--Internet Marketers Lack an Understanding of What They Sell. Oh sure, the CEO, designers and technicians may have incredible skills and have spent hours...more
Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing...more
OK, that’s not precisely verbatim, but that’s what this ad seems to be saying.
Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: Stein AIS Marketing Manatee Ad...more
Most marketers and marketing committee members routinely attend high-quality marketing programs.
It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more
I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services.
Mildly interesting from a marketing perspective, it was a nice...more
We’ve all seen the 1858-59 print advertisement where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon in Springfield, Illinois.
But did you know that Abe Lincoln also gave marketing and...more
Last time we were together, I shared with you the 5 common mistakes lawyers make when it comes to engaging clients, and how to solve them.
We got great feedback on the article (thank you, I love hearing from you) and...more
May 27, 2014 (Mimesis Law) -- John Corey, founder and president of Greentarget, talks with Lee Pacchia about the recently released 2014 Digital and Content Marketing Survey conducted by Greentarget in conjunction with The...more
Welcome to The Roundup for the week ending May 23. We have lots of thought-provoking pieces to share.
Taking the July Bar Exam?
Congratulations to those of you graduating law school this semester! If you’re taking...more
Have you ever been fishing?
It’s a great metaphor when you’re thinking about lead generation:
1.) What kind of fish do you want?
2.) Where do they hang out?
3.) What bait will get them to bite?...more
One of the most powerful ways to maximize strategic media placements is so simple, it’s hiding in plain sight. Still, very few businesses invest the small amount of time needed to lead the news cycle and drive coverage, as...more
We created this infographic for some of our media clients to give them a one-page cheat sheet on the analysis they need to do when trying to decide whether they can use an image from the internet in a pinch....more
I’ve been engaged in a lively discussion with other legal marketers in which two topics I love, basketball and leadership, have come together nicely. You don’t have to be a basketball fan, or even a sports fan, to benefit...more
A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more
How do big corporations in B2B industries really look at social business? To answer that question, PeopleLinx convened top marketers and digital strategists for an intimate Social Business Roundtable. Companies represented...more
Does your website home page still have a skyline?
Is that the best you can say about yourself and your law firm? Is that what makes your firm unique?...more
When measuring the success of search engine marketing, many law firms look at the leads emailed to them from their website. But, though lawyers may notice an increase in cases, they often come via a very limited number of...more
Smiling lawyers – the new cliché.
In the past few years, firms have gradually migrated away from the historic clichés, the gavels, globes, skylines, handshakes, columns and many others. And those have been filled with...more
Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels (e.g., web, social media, catalog and in-store sales) and enable...more
The questions I get most often center around how to create an online marketing plan for those attorneys looking to start their own solo law firm. Starting your own law practice can produce a lot of anxiety. However, by...more
f you’ve ever used the Google Keyword Tool, you might have heard the search giant is replacing it with the new and improved Keyword Planner. The changes make it easier for AdWords users to identify and group keywords for...more
Charisma. Webster defines it as: a special magnetic charm or appeal. Some think you either have it or you don’t. I believe it’s a skill you can hone, because it’s more about how we treat people than anything else. Inc...more
“The best way for lawyers to leverage the work of a virtual assistant is in the area of marketing.”
I see a disturbing number of lawyers who struggle with spending time and money on marketing their firm. Either they...more
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