News & Analysis as of

Marketing Business Development

What Job is Your Client Hiring You to Do?

by LawVision Group LLC on

My wife and I had a recent real estate experience that illustrates an underlying challenge for law firms when it comes to sustained innovation. A few years ago, to help our daughter while in med school, we purchased a...more

The Innovation Test

by Adrian Dayton on

Richard Susskind once said, “It’s tough to walk into a room full of millionaires and tell them they are doing it wrong.” Just look at Kodak, one of the most profitable companies in the world for a time. ...more

Consider the Content, But Don’t Forget the Packaging

by Blattel Communications on

In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true on two fronts: 1) protection and presentation of the product within; and 2) accessibility to the...more

Five Tips for Making the Most of #LMA17

by Blattel Communications on

Headed to the Legal Marketing Association Annual Conference 2017 in Las Vegas starting next Monday? Us too! Look for Blattel Communications Founder and CEO Ellen Blattel and President Traci Stuart. With the conference...more

Lawyers, To Build Your Practice, You Won’t Know Unless You Listen

by Nancy Myrland on

You’re excited, maybe even a little nervous. You finally have the opportunity to sit down and talk to that one person you want to get close to because you’d love to have him as a client. You know this person could be...more

Law Firm Business Development: Your Bio is Your Product Sheet

by LawVision Group LLC on

I’ve written about bios before and just yesterday was reminded that they still remain one of the most powerful marketing communications tools one has, and yet often seem to be at the bottom of the heap when it comes to...more

Be Yourself

by Jaburg Wilk on

If we all were the same, the world would be a boring place. This is a favorite saying of mine. And it's true. There always are "in" jobs and professions. I am sure most of us think of the tech space as in and seem impressed...more

The ReSET – Game On!

Rethinking How We Sell. This past month, we explored the challenges of perfecting your elevator speech and getting that next meeting. And the final column of the year struggled with how to make a business relationship more...more

The Top Ten Regulatory and Litigation Risks for Private Funds in 2017

Private investment funds and advisers are likely to face new regulatory challenges and increased litigation risks in 2017, not only because of a change in the administration, but also because many advisers have not corrected...more

Trust your sushi chef – and marketers.

by Ross Fishman on

[2017 update] I was in beautiful Vancouver, BC speaking to the Managing Partners’ Dinner of the BC Legal Management Association. After the program, one of the managing partners came up to me wanting to discuss his...more

Five Ways to Be a Better Blogger

by Blattel Communications on

It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post. Let’s say you made a resolution to really start blogging in 2017. Now the time has come to get going. If you are at a loss...more

Our Biggest Marketing Flop. (Updated)

by Ross Fishman on

Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the...more

It’s the Most Wonderful Time of the Year for Business Development

by Pessin Katz Law, P.A. on

Let’s regroup after the holidays. Let’s give it some thought after the holidays. No one is doing much now, I will reach out after the holidays. I promise I am not a distant relative of Ebenezer Scrooge or...more

Making Your Website More Compelling – Where To Start?

by Apto Marketing LLC on

Testimonials.  You start with your best calling card – testimonials from good clients. If you’re in the business of providing a service that comes directly from who you are, and your expertise, being trusted by a potential...more

Law Firm Business Development: Leveraging All Opportunities

by LawVision Group LLC on

Building and maintaining relationships is what sales is all about. It’s doubtful any business person would disagree. Further, maintaining relationships with good contacts, prospects and clients requires constant nurturing and...more

The Anatomy of Law Firm Pitches

by Timothy Corcoran on

A colleague recently posted in an online legal marketing forum, seeking advice on “best practices for pitching” for an upcoming partner training. Experienced legal marketers chimed in with numerous good ideas of what to do...more

Free Goldfish, Zebra Robes, and Law Firm Branding

by Ross Fishman on

[2016 update] I gave a “Branding, Differentiation, and Firm Culture” presentation in Seattle and the law firm put me up at the Monaco Hotel. I love all the quirky Kimpton family hotels. The rooms are all unique and...more

Lawyers: No Time To Create A Marketing Plan?

by Nancy Myrland on

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the...more

Opportunity Management: Why You Need One System to Manage Both Pricing and Pitches

by Prosperoware on

2016: Unreliable Demand, Insufficient Insight into Cost A high percentage of law firm leaders have identified the following market forces as those which significantly alter the traditional flow of work from their firms’...more

Law Firm Business Development: Is Marketing Department Outsourcing The New Black?

by LawVision Group LLC on

Outsourcing a law firm’s back office functions like Finance or Information Technology (IT) certainly isn’t a new concept. However, as law firm leaders continue to seek ways to grow the firm’s bottom line and improve the...more

The Dos and Don’ts of Blogging with a Purpose

by Blattel Communications on

Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more

Myrland Marketing Motivation: Stop Believing That Voice

by Nancy Myrland on

Myrland Marketing Motivation is a little virtual encouragement to start your week. More motivation than marketing. It’s a Monday kind of thing! ...more

The Legend of Fred

by Ary Rosenbaum on

When your practice is successful as a retirement plan provider, you’re going to want to hire people who work outside the retirement plan business to help you manage your firm because the day to day running of a business...more

Myrland Marketing Motivation: Marketing Is Never Boring

by Nancy Myrland on

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! ...more

Law Firm Business Development: Be Confident and ASK

by LawVision Group LLC on

Speaking with a client today, I was reminded of one of the most common mistakes lawyers make when it comes to business development. They forget to ask for the business. My client, a young partner with an outstanding book of...more

247 Results
|
View per page
Page: of 10
Cybersecurity

"My best business intelligence,
in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
Feedback? Tell us what you think of the new jdsupra.com!