Marketing Business Development

News & Analysis as of

Our Biggest Marketing Flop. (Updated)

Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the...more

It’s the Most Wonderful Time of the Year for Business Development

Let’s regroup after the holidays. Let’s give it some thought after the holidays. No one is doing much now, I will reach out after the holidays. I promise I am not a distant relative of Ebenezer Scrooge or...more

Making Your Website More Compelling – Where To Start?

Testimonials.  You start with your best calling card – testimonials from good clients. If you’re in the business of providing a service that comes directly from who you are, and your expertise, being trusted by a potential...more

Law Firm Business Development: Leveraging All Opportunities

Building and maintaining relationships is what sales is all about. It’s doubtful any business person would disagree. Further, maintaining relationships with good contacts, prospects and clients requires constant nurturing and...more

The Anatomy of Law Firm Pitches

A colleague recently posted in an online legal marketing forum, seeking advice on “best practices for pitching” for an upcoming partner training. Experienced legal marketers chimed in with numerous good ideas of what to do...more

Free Goldfish, Zebra Robes, and Law Firm Branding

[2016 update] I gave a “Branding, Differentiation, and Firm Culture” presentation in Seattle and the law firm put me up at the Monaco Hotel. I love all the quirky Kimpton family hotels. The rooms are all unique and...more

Lawyers: No Time To Create A Marketing Plan?

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the...more

Law Firm Business Development: Is Marketing Department Outsourcing The New Black?

Outsourcing a law firm’s back office functions like Finance or Information Technology (IT) certainly isn’t a new concept. However, as law firm leaders continue to seek ways to grow the firm’s bottom line and improve the...more

The Dos and Don’ts of Blogging with a Purpose

Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more

Myrland Marketing Motivation: Stop Believing That Voice

Myrland Marketing Motivation is a little virtual encouragement to start your week. More motivation than marketing. It’s a Monday kind of thing! ...more

The Legend of Fred

When your practice is successful as a retirement plan provider, you’re going to want to hire people who work outside the retirement plan business to help you manage your firm because the day to day running of a business...more

Myrland Marketing Motivation: Marketing Is Never Boring

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! ...more

Law Firm Business Development: Be Confident and ASK

Speaking with a client today, I was reminded of one of the most common mistakes lawyers make when it comes to business development. They forget to ask for the business. My client, a young partner with an outstanding book of...more

New to Chambers? 6 Ways to Streamline the Process AND Improve Results

It’s that time of year again! Submission dates for various practice areas and states for Chambers USA are due in the Fall, and Knapp Marketing gets many inquiries from law firms asking for guidance in the process. For firms...more

“How will prospects know I’m awesome if I don’t tell them?”

Hi. It’s Ross. Let me tell you a few things about myself: I’m excellent. I have integrity. I’m responsive. I’m experienced. I’m technically knowledgeable. I’m legally effective. ...more

Attorneys Cannot Sue Avvo for Unauthorized Profiles According to Illinois Federal Court

An Illinois federal judge dismissed a proposed class action of lawyers whose business information was published by the online attorney database Avvo without their permission. The lead plaintiff, a Chicago-based personal...more

Here’s how to easily fix one of the worst networking mistakes.

Take 200 business cards out of your desk drawer, bring them home, and scatter them around your life. Distribute them everywhere you may later find you need them. More detail on this is below. But first some...more

Business Development Education is Key to a Law Firm’s Success

A key component of my position as Director of Marketing and Business Development at a law firm, is to educate. As many new attorneys in private practice quickly realize, marketing and business development are generally not...more

Nailing the Fundamentals – Connecting the Dots to Grow a Client Relationship

Solving a client’s business issues if you don’t know the solutions or services your firm has to offer can be like trying to solve a jig-saw puzzle without all the pieces....more

New Retreat, CLE, and Marketing-Training Video

I’m delighted to (finally) have a demo video showcasing my law firm keynote, firm retreat, and marketing-training presentations.  I’ve been filming most of my speeches lately because many in-house marketers, administrators,...more

Videos – Another Way To Keep Visitors On Your Website

Content is still king. But the way it’s being presented has moved from being text-heavy, to visuals and even audio (podcasts). This shift to formats that are more “interactive” create variety and freshness, and in some cases...more

Myrland Marketing Motivation: I Don’t Have Time.

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! How many times do you think or say “I don’t have time?”...more

Social Media Guide for Lawyers v. 3.0: LinkedIn for Lawyers

LinkedIn is a business-oriented social networking site with a membership of more than 300 million professionals from around the world, representing 150 industries. LinkedIn serves as an online resumé, offers the ability to...more

Getting More Business — The Art of Client Cultivation

Years ago, when I was a diplomat, I learned the art of cultivation. The process of building confidence, and beyond that, building trust. Patient and proper cultivation could ease discomfort, and even suspicion. It could...more

Social Media Guide for Lawyers v. 3.0: Best Practices Guide

USING SOCIAL MEDIA TO ADD VALUE AND GENERATE BUSINESS - Social media is an essential marketing and business development tool. Lawyers and law firms now recognize that social media is a valuable tool for branding and...more

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