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“Your CMO is stupid. So hire us.”

OK, that’s not precisely verbatim, but that’s what this ad seems to be saying. Wow. Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: Stein AIS Marketing Manatee Ad...more

Should we offer our lawyers marketing training?

Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more

I’ve never seen business cards distributed like THIS before.

I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing perspective, it was a nice...more

Abe Lincoln’s 25-cent marketing speech

We’ve all seen the 1858-59 print advertisement where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon in Springfield, Illinois. But did you know that Abe Lincoln also gave marketing and...more

4 Mistakes Stopping Your Law Firm’s Phone Ringing

Last time we were together, I shared with you the 5 common mistakes lawyers make when it comes to engaging clients, and how to solve them. We got great feedback on the article (thank you, I love hearing from you) and...more

Why Law Firms Are Starting to Think Like Media Companies  [Video]

May 27, 2014 (Mimesis Law) -- John Corey, founder and president of Greentarget, talks with Lee Pacchia about the recently released 2014 Digital and Content Marketing Survey conducted by Greentarget in conjunction with The...more

The Roundup: This Week’s Recommended Reading

Welcome to The Roundup for the week ending May 23. We have lots of thought-provoking pieces to share. Taking the July Bar Exam? Congratulations to those of you graduating law school this semester! If you’re taking...more

What Legal Marketing and Fishing Have in Common

Have you ever been fishing? It’s a great metaphor when you’re thinking about lead generation: 1.) What kind of fish do you want? 2.) Where do they hang out? 3.) What bait will get them to bite?...more

Think Ahead to Maximize Media Opportunities

One of the most powerful ways to maximize strategic media placements is so simple, it’s hiding in plain sight. Still, very few businesses invest the small amount of time needed to lead the news cycle and drive coverage, as...more

Infographic: The Use Of Images From The Web On Your Site, Newspaper Or Broadcast

We created this infographic for some of our media clients to give them a one-page cheat sheet on the analysis they need to do when trying to decide whether they can use an image from the internet in a pinch....more

Ceding the Stage – Lessons in Leadership

I’ve been engaged in a lively discussion with other legal marketers in which two topics I love, basketball and leadership, have come together nicely. You don’t have to be a basketball fan, or even a sports fan, to benefit...more

New Lawyers Need to Understand the Business of Law to Succeed in Private Practice

A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more

PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More [Video]

How do big corporations in B2B industries really look at social business? To answer that question, PeopleLinx convened top marketers and digital strategists for an intimate Social Business Roundtable. Companies represented...more

“We work in a city!” – Is that all you got?

Does your website home page still have a skyline? Is that the best you can say about yourself and your law firm? Is that what makes your firm unique?...more

More potential clients will call than click

When measuring the success of search engine marketing, many law firms look at the leads emailed to them from their website. But, though lawyers may notice an increase in cases, they often come via a very limited number of...more

The “Smiling Lawyers” Trap

Smiling lawyers – the new cliché. In the past few years, firms have gradually migrated away from the historic clichés, the gavels, globes, skylines, handshakes, columns and many others. And those have been filled with...more

Database Marketing Outsourcing

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels (e.g., web, social media, catalog and in-store sales) and enable...more

JDB 033: 5 Tips to Creating an Online Marketing Plan for the New Solo Law Practice

The questions I get most often center around how to create an online marketing plan for those attorneys looking to start their own solo law firm. Starting your own law practice can produce a lot of anxiety. However, by...more

Legal Business Development: 10 Tips To Turbo-Charge Your Charisma

Charisma. Webster defines it as: a special magnetic charm or appeal. Some think you either have it or you don’t. I believe it’s a skill you can hone, because it’s more about how we treat people than anything else. Inc...more

Is a Virtual Assistant Right for Your Law Firm?

“The best way for lawyers to leverage the work of a virtual assistant is in the area of marketing.” I see a disturbing number of lawyers who struggle with spending time and money on marketing their firm. Either they...more

How a Lawyer Can Start a Successful LinkedIn Group (Part 1 of 3)

While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more

Legal Business Development: Whose Responsibility Is It Anyway?

The past few years have been difficult in the legal profession, and many lawyers have been given the mandate to build their book of business… and FAST. Some lawyers got into action and started learning best practices and...more

Rainmaker Q&A: Bilzin Sumberg's Stan Price

Since his early career as an assistant county attorney for Miami-Dade County, Stanley B. Price, partner with Bilzin Sumberg Baena Price & Axelrod LLP, has worked in the forefront of Florida land use law. Q: How did you...more

7 Ways to Enhance Your Local Search Marketing Efforts

With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business’s location would play a little more heavily in search results. You may have noticed over the last few months that businesses...more

The A.R.T of Franchising Advice - Reminders - Tips - July 2013

National Franchise Expansion – Minimizing Risks - Many of my clients have implemented national expansion plans. By doing so, they have certainly increased their pool of prospective franchisees. However, expansion that...more

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