Marketing

News & Analysis as of

Understanding How the FTC Tracks Privacy Complaints

The FTC collects complaints about companies that allegedly violate the data privacy, data security, advertising, and marketing laws. The result is a massive database of consumer complaints known as “Consumer Sentinel” that is...more

6 Video SEO Tips that Can Help a Lawyer’s Presence in Search

Video is an excellent way to get more exposure in search and it can often be repurposed for different SEO strategies. Whether your firm already produces a lot of video or you’re looking for new ways to get more traffic from...more

CMS’s Final Medicaid Rule Tweaks the Proposed Rules Related to Marketing, Physician Incentive Arrangements and Long-term Care

On April 25, 2016, the Centers for Medicare & Medicaid Services (CMS), released the Medicaid managed care final rule entitled, “Medicaid and Children’s Health Insurance Program (CHIP) Programs; Medicaid Managed Care, CHIP...more

7 Simple SEO Tips for Lawyers to Improve Their Search Presence

A lot of information on SEO is incredibly complicated. Many people are so preoccupied with the large optimization wins that they overlook the simple website changes. Check out these 7 simple tips that can help your law...more

How to Increase the Value of Your Business and See More Green

A general rule in your financial success in business is that you cannot increase profits directly, only indirectly. You must have a specific strategy. The only thing that you can do to increase profits is to improve the...more

Recent FTC Settlements Spotlight Hidden Ways to Hook Unwary Consumer

Brands of all kinds are increasingly using “influencers” or “brand ambassadors” to promote their brand’s products in blog posts and on social media platforms. But no matter whether they are style influencers with a fierce...more

Social Media Guide for Lawyers v. 3.0: Facebook for Lawyers

With more than one billion active users, Facebook is the most visited website in the world. Facebook allows users to interact with friends, colleagues, and people from across the globe. It allows users to create online...more

SEO Content Prioritization for Lawyers

Lawyers looking to rank well in search may find it challenging to know where to start. Search engine optimization is about being relevant but it is also about being useful to your potential clients. Lawyers must provide...more

Law à la Mode: 10 tips when licensing a brand

Fashion brands are recognized and loved by consumers for their ingenuity and innovative approach to apparel and accessories. Loyal consumers gravitate to high-quality products produced by a fashion brand and are eager...more

Sensitive Information: How Insurance Producers Can Protect Consumer Privacy

Introduction. Insurance sales may be conducted using entirely impersonal tools. An insurance consumer may fill out a form on an internet web site, and through automated systems have a policy of insurance issued without any...more

Getting to Know You: Chuck Brown

Now stepping up to the plate for our “Getting to Know You Series” is Account Supervisor Chuck Brown, Mets fan, beer lover and agency lumber specialist. 1. Something your clients may not know about you is that you are a...more

Social Media Guide for Lawyers v. 3.0: How To Effectively Use Social Media for Marketing

INTEGRATING SOCIAL MEDIA WITH TRADITIONAL MARKETING - Once a lawyer becomes familiar with how to use social media, the next step is to learn how to use these technologies effectively for marketing. Traditional online...more

IP Addresses as Personal Data – Website Providers To Come Under Even More Scrutiny With EU Data Privacy Law

Website providers that collect dynamic Internet Protocol addresses (“IP address”) from website visitors may soon be subject to even more scrutiny from data protection authorities in the EU. Last week, Europe’s Advocate...more

Branding FIVE Litigation Firms: 5 Law Firm Case Studies

We recently launched five Litigation websites. On the surface, the five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their...more

America’s Most Watered-Down Beer (Name)?

Last week the Twittersphere was chirping loudly and negatively in response to reports that Belgian-owned Inbev would be replacing the Budweiser brand name with “America” on beer cans, as shown above. No bow-tie can shape in...more

Congress acts on opioid drug epidemic as judge unseals OxyContin files

Here are some developments worth watching in the nation’s battle against the epidemic of opioid drug misuse that killed 28,000 Americans in 2014 alone...more

How Lawyers Can Leverage Google’s Top 3 Ranking Factors

Google looks at hundreds of factors when deciding what to put in the top spots for any given query. Up until 2015, those factors all remained a mystery. SEO forums and blogs all over the internet hypothesized for years on...more

Social Media Guide for Lawyers v. 3.0: Best Practices Guide

USING SOCIAL MEDIA TO ADD VALUE AND GENERATE BUSINESS - Social media is an essential marketing and business development tool. Lawyers and law firms now recognize that social media is a valuable tool for branding and...more

Center for Veterinary Medicine Releases New Guidance

The center makes no bones about dog and cat food health claims. If you have been down a pet food aisle recently, you may have noticed dog and cat foods that claim to treat various conditions, such as claims to treat...more

Build Your Network Like a Roman: Now…Before You Need It

During the early days of the Roman Empire, the Romans lost a war. They lost because they couldn’t support and resupply their armies out in the marshlands between Rome and their allies in Capua. Thirty years later, hostilities...more

Breaking: Third Circuit Dismisses Antitrust Suit Concerning Marketing of Lovenox

Earlier today, the Third Circuit Court of Appeals upheld the decision of the District of New Jersey trial court dismissing the antitrust claims lobbed against Sanofi-Aventis by its rival pharmaceutical company Eisai. The...more

Innovative Social Media Marketing Cannot Overlook Old-Fashioned Compliance

Social media is all about innovation, so it is no surprise that social media marketers are always looking for innovative ways—such as courting social media “influencers” and using native advertising—to promote products and...more

Community service ordered for direct marketing offences in Hong Kong

Last month, an insurance agent was charged and convicted of two offences under the Personal Data (Privacy) Ordinance (Ordinance), receiving a Community Service Order of 80 hours. This marks the fifth reported occasion on...more

How Google Determines Law Firm Local Rankings

Even though a large part of what local searchers see is due to their physical location, there are still things attorneys can do to improve their local ranking[1]. Google relies on complete and accurate information, robust...more

Asia Region Funds Passport – Memorandum of Cooperation Signed

Representatives from Australia, Japan, South Korea and New Zealand have this week signed the final Memorandum of Cooperation (Memorandum) setting out the internationally agreed rules and cooperation mechanisms for the Asia...more

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