Marketing, Green Guides | JD Supra Law News

Earth Matters - April 2013: Update on Federal Trade Commission Guides for Green Marketing

by Susan Marriott | Phillips Lytle LLP on 4/25/2013

In the August 2010 issue of the Earth Matters newsletter, we provided recommendations for incorporating transparency into “green” marketing efforts based on the “Guides for the Use of Environmental Marketing Claims” (the...more

Sustainability Claims Warrant Extra Caution

by Albert Cohen | Loeb & Loeb LLP on 3/12/2013

Originally published in the Los Angeles Daily Journal on February 28, 2013. National Public Radio recently ran a series on "sustainable" seafood claims which raised concern regarding the validity of certain...more

Eco-Friendly Product? Be Careful How You Advertise It

by Elizabeth Partlow | Ogletree, Deakins, Nash, Smoak & Stewart,... on 3/11/2013

Everyone is “going green.” From recycling to reduced packaging, consumers want products they perceive to be environmentally friendly. But what do those “green” claims really mean? ...more

Advertising News & Analysis – December 13, 2012

by David G. Adams, Emilio W. Cividanes, Todd A. Harrison, Stuart P. Ingis, Jeffrey D. Knowles, Claudia A. Lewis, Amy Ralph Mudge, Jonathan L. Pompan, Andrew D. Price, Matthew R. Rabinowitz, more +Randal M. Shaheen, Ralph S. Tyler | Venable LLP on 12/17/2012

In this issue: - It’s Easier Being Green - Off-Label Marketing Protected by First Amendment - Understanding New Restrictions on Advertising GI Bill Benefits - FTC Looks at "The Big Picture" - Upcoming...more

FTC's 2012 Green Guides: What Does It Mean for Your Advertising Strategy?

by Foley Hoag LLP - Environmental Law on 10/24/2012

The Federal Trade Commission released its much anticipated “Green Guides” earlier this month. As discussed here, on Foley Hoag’s Law & the Environment blog, the guides seek to rein in the use of specious environmental...more

It’s Not Easy Being Green: FTC’s Revised Green Guidelines May Adversely Affect the Little Guy

by Jeff Ifrah on 10/19/2012

Earlier this month, the Federal Trade Commission released its revised Green Guidelines, providing parameters for advertising and marketing claims of supposedly eco-friendly products. The publication completes a two-year...more

FTC Issues Revisions to Its Guides for Use of Environmental Marketing Claims

by Wilson Sonsini Goodrich & Rosati on 10/16/2012

On October 1, 2012, the Federal Trade Commission (FTC) provided important new guidance concerning environmental marketing claims, issuing revisions to its Guides for the Use of Environmental Marketing Claims (the "Green...more

FTC Issues Revised "Green Guides"

by Sheppard Mullin Richter & Hampton LLP on 10/12/2012

On October 1, 2012, the Federal Trade Commission issued revised “Guides For The Use Of Environmental Marketing Claims” – the “Green Guides,” 16 CFR Part 260. The Green Guides originally were issued in 1992 and were revised in...more

FTC Issues Revised “Green Guides”

by Burr & Forman on 10/12/2012

On October 1, 2012, after many years of study and evaluations of several iterations, the Federal Trade Commission issued revised “Green Guides” targeting environmental marketing claims. The revised Green Guides include...more

"Green Advertising" and FTC 2012 Green Guides Update

by Pierce Atwood LLP on 10/10/2012

After a multi-year process and numerous consumer surveys, the U.S. Federal Trade Commission (FTC) recently approved revisions to its guidelines governing advertising for environmental and energy claims, better known as the...more

FTC Releases Final Guides For “Green” Marketing And Environmental Claims

by Patterson Belknap Webb & Tyler LLP on 10/5/2012

After years of deliberation, the Federal Trade Commission this week released its final “Green Guides” for environmental benefit claims. FTC’s final Guides are similar to the “proposed” guides, which FTC released for public...more

FTC’s New Green Guides For Making Environmental Claims

by King & Spalding on 10/5/2012

Purpose of the Green Guides - The Federal Trade Commission (FTC) recently adopted revised Guides for the Use of Environmental Marketing Claims (Green Guides). The 2012 Green Guides, which modify a 1998 version, are...more

FTC Publishes Final Version of Revised Green Guides

by Loeb & Loeb LLP on 10/5/2012

The Federal Trade Commission, completing a multi-year review of its Guides for the Use of Environmental Marketing Claims (the "Green Guides" or "Guides"), issued the final version of the revised Guides on October 1. The Green...more

New FTC "Green Guides" Provision Sets Standards for the Use of Associations' Environmental Certifications and Seals of Approval in...

by Venable LLP on 10/5/2012

On October 1, 2012, the Federal Trade Commission (“FTC”) issued revised Guides for the Use of Environmental Marketing Claims (“Green Guides”), 16 C.F.R. Part 260. One of the most significant changes in the revised...more

FTC Releases Final “Green Guides” for Environmental Marketing Claims

by Morgan Lewis on 10/4/2012

With few refinements made to the proposed guides, the guidance applies immediately and includes significant restrictions and qualifications regarding the use of important terms and claims. The Federal Trade Commission...more

Truth in Green Advertising: FTC Releases Final Revised “Green Guides”

by Morrison & Foerster LLP on 10/4/2012

The U.S. Federal Trade Commission (FTC) has released final revisions to its Environmental Marketing Guides, commonly known as the “Green Guides.” The Green Guides, the FTC’s guidance document on enforcement of Section 5 of...more

New FTC “Green Guides” Address Environmental Claims in Advertising

by Foley & Lardner LLP on 10/4/2012

Advertisers increasingly want to point out eco-friendly features in their consumer products and services. The FTC has now issued its long-awaited, updated “Green Guides” to address such claims....more

FTC's New Guidance Has Teeth to Go After Greenwashing

by Foley Hoag LLP - Environmental Law on 10/4/2012

Companies who want to market their products as being good for the environment will need to back up their claims more carefully, in light of the Federal Trade Commission's new environmental marketing guidelines, released this...more

Worth the Wait? FTC Releases Final Revised “Green Guides”

by Morrison & Foerster - Private Surgeon... on 10/4/2012

The U.S. Federal Trade Commission (“FTC”) has released final revisions to its Environmental Marketing Guides, commonly known as the “Green Guides.” The Green Guides, the FTC’s guidance document on enforcement of Section 5 of...more

Advertising Law -- Oct 02, 2012: SPECIAL FOCUS - FTC Releases Highly Anticipated Revised Guides on Environmental Marketing Claims

by Manatt, Phelps & Phillips, LLP on 10/2/2012

The Federal Trade Commission ("FTC") issued yesterday the final version of its revised Guides for the Use of Environmental Marketing Claims ("Green Guides" or "Guides"). While the final Guides continue to emphasize that...more

FTC Updates Green Guides

by Lane Powell PC on 10/2/2012

The Federal Trade Commission (FTC) has released its years-in-the-making update of the Green Guides, which are intended to ensure that environmental claims about products are accurate and not deceptive. In a teleconference on...more

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