News & Analysis as of

The 49ers May Not Be Going to the Superbowl . . . But Their Consolation Prize Ain’t Bad

I’m not much of a sports guy, but like many in the San Francisco Bay Area, I watched the 49ers-Seahawk game over the Martin Luther King, Jr. Day weekend....more

1st & Ten at the Super Bowl: The Brand You Probably Don’t Know You Know

The NFL is known as a trademark monetizing machine, and this year’s “POT BOWL” is not without its share of trademarks stories. It was recently reported that running back Marshawn Lynch of the Seahawks makes six-figures (for...more

This Is Our Super Bowl Blog Post. Now Come and Get Us, NFL!

Unless you live here, I’m assuming you’re aware of a little football game taking place this weekend between the San Francisco 49ers and the Baltimore Ravens. (And maybe, just maybe, you might have heard something — but...more

Super (Bowl) Sunday, Ads Coming Soon

Looks like the V Bar at The Venetian Resort, Hotel and Casino, in Las Vegas, is having some sort of function on “Super Sunday” – February 3rd (that date sounds familiar)...more

NFL Sacks Football Fan’s Effort to Trademark ‘Harbowl’

When the Baltimore Ravens and San Francisco 49ers won their NFL conference championship games, a Super Bowl matchup emerged with a great storyline — the opposing head coaches are brothers. An interesting legal question has...more

NFL Thwarts Ownership of Harbowl TM

As many have written about before me, the NFL is quite protective of its rights in the SUPER BOWL trademark, so much so that some think it has earned the pejorative ”trademark bully” label, so I spilled a little digital ink...more

Reminder - Super Bowl Advertising and Use of the Word "Super Bowl"

With the "Super Bowl" coming up in February, it's time for a reminder that the term "Super Bowl" is a trademark owned by the NFL and licensed to advertisers and the network that carries the game....more

Is A Super Sports-Betting Upset Brewing?

In its early stages, NCAA, et al. v. Christie, has taken on the appearance of Super Bowl XXXVI. As in Super Bowl XXXVI, the NCAA, NFL and other sports leagues, who filed the case to prevent Governor Chris Christie from...more

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