Personally Identifiable Information, Marketing

It’s Déjà Vu All Over Again: Massachusetts Allows Actions for Violation of Privacy Rights Based on Collection of ZIP Codes

by Nicole Jeong, David McDowell, Purvi Patel | Morrison & Foerster LLP on 3/19/2013

Massachusetts appears to have followed California’s lead in opening a litigation floodgate over ZIP code collection at the point of sale. In 2011, the California Supreme Court held in Pineda v. Williams-Sonoma Stores, Inc.,...more

Hong Kong Data Privacy Law Update: Personal Data (Privacy) (Amendment) Ordinance 2012

by Gordon Milner, Cynthia J. Rich | Morrison & Foerster LLP on 3/13/2013

INTRODUCTION - The Personal Data (Privacy) (Amendment) Ordinance 2012 (“Amendment Ordinance”) was formally adopted in July 2012. One of the most significant changes the Amendment Ordinance made to the existing Personal...more

Déjà Vu All Over Again: California Federal Court Finally Tells Merchants When They Can Ask Consumers for Personal Infomation - But...

by Michael Mallow, Michael Thurman | Loeb & Loeb LLP on 12/28/2012

A federal judge in the U.S. District Court for the Eastern District of California issued an opinion Dec. 17, 2012, that seems to answer definitively a question that has weighed on the minds of California merchants for the...more

“Clear and Conspicuous” FTC Guidance on Marketing Mobile Apps

by Fenwick & West Life Sciences Group on 10/29/2012

The Federal Trade Commission (FTC or Commission) recently published a guide, Marketing your Mobile App: Get it Right From the Start, to help mobile app developers understand FTC advertising and privacy rules. ...more

No “Do Overs”: Children, Personal Information and Marketing in Canada

by Dentons on 10/18/2012

Few dispute that the law should protect the privacy of children. In a recent decision of the Supreme Court of Canada, the court held that the “[r]ecognition of the inherent vulnerability of children has consistent and deep...more

FTC Issues Mobile App Privacy and Marketing Guidelines for App Developers

by Carr, McClellan, Ingersoll, Thompson & Horn -... on 10/8/2012

The Federal Trade Commission (“FTC”) stated earlier this year in its final privacy report that it is going to focus legal enforcement efforts on privacy and data security law compliance in the mobile space. As a part of this...more

App Developers Beware: FTC and Congress Are Watching Your Claims, Privacy Issues

by Jeff Ifrah on 9/20/2012

All mobile app developers need to know that the federal government is stepping up its regulation of data privacy and truth-in-advertising for mobile apps. The Federal Trade Commission is now actively monitoring mobile...more

FTC Issues Guidance for Mobile App Privacy and Advertising; Signals More Enforcement Coming

by Morrison & Foerster LLP on 9/11/2012

On September 5, 2012, the Federal Trade Commission (FTC) published a brief guide to assist developers of mobile applications, both large and small, in complying with truth-in-advertising, privacy, and data security...more

FTC Emphasizes Privacy Protections, Truth in Advertising in Business Guide for Mobile App Developers

by Patton Boggs LLP on 9/11/2012

On September 5, 2012, the Federal Trade Commission (FTC) released a new Business Guide for mobile application developers, Marketing Your Mobile App: Get it Right from the Start. This guide is intended to help mobile app...more

Marketing to Kids: FTC Seeks Comments on New Rule

by Dentons on 8/22/2012

The U.S. Federal Trade Commission (FTC) is proposing new rules under the Children’s Online Privacy Protection Act (COPPA). The current COPPA Rules date to 1999, long before the proliferation of advertising networks and...more

FTC Privacy Framework Report – Key Takeaways and Significant Implications for Business From FTC's "Protecting Consumer Privacy in...

by Foley & Lardner LLP on 3/28/2012

On March 26th, the Federal Trade Commission (FTC) released a much-anticipated report reflecting the Commission’s views on what constitutes “best practice” for privacy protection and additional recommendations for future...more

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Personally Identifiable Information › Marketing