Public Relations

Breaking Down the Dynamics of Today’s Shifting Media Environment

by Greentarget on 3/1/2013

Emerging from a period of contraction, media outlets across the country have been transformed from sprawling bureaus with networks of beat reporters to smaller-staffed, leaner teams designed to post stories at any time from...more

Tips for Using Twitter for Public Relations

by Knapp Marketing on 2/26/2013

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

Levick Weekly - February 15, 2013: S&P’S Ordeal IS There Life After Eric Holder?

by Ernest DelBuono, Kara Flynn, Richard S. Levick | LEVICK on 2/18/2013

In This Issue: - S&P’S Ordeal Is There Life After Eric Holder? - The PR problem the Pentagon & VA Share - Change.Org A powerful adversary for brands - Blogs worth following - Levick in the news - Excerpt...more

Get Your Facts Straight, Then Participate: How Communicators Should Approach Wikipedia

by Greentarget on 2/18/2013

Wikipedia poses a challenge to the communications community as its popularity and perceived credibility have greatly increased. Recent high-profile incidents of organizations, including PR firms, misusing Wikipedia’s open...more

Good News, Golden Reputation

by Greentarget on 2/11/2013

It’s easy to get media attention when you have the inside scoop on a juicy new political scandal or pending arrest of a Fortune 500 C-Suiter. But how do you get a reporter’s attention… and that of their reader… when you want...more

Trend Alert: Big Data in Journalism

by Greentarget on 2/8/2013

As Big Data Emerges In Journalism, PR Should Take Note - If you work in public relations or corporate communications, get ready to hear a lot more about computer-assisted reporting, also called datajournalism. It’s the...more

Healthcare Sector Under Scrutiny: Congressional Oversight of the Affordable Care Act by Daniel F. Donovan and William Clarkson

by King & Spalding on 2/5/2013

"I've long maintained that there are three possible routes to repeal of ObamaCare: the courts, the presidential election, and our constitutional responsibility for oversight. With two of them having come up short, the third...more

Reputation Rehab: Coming Out Ahead After a Tough Time

by Greentarget on 1/22/2013

No one wants to face a public relations nightmare. But when controversy threatens to damage your image, you should seize the opportunity to make strategic changes and put forth some positive messaging. All eyes are on you:...more

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