Public Relations Big Data

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Is Big Data Hindering Our Ability to Be Intuitive?

The public relations profession has always differentiated from other communications disciplines through an ability to relate to core audiences and influencers. Our intuitive understanding of the power of relationships and how...more

Trend Alert: Big Data in Journalism

As Big Data Emerges In Journalism, PR Should Take Note - If you work in public relations or corporate communications, get ready to hear a lot more about computer-assisted reporting, also called datajournalism. It’s the...more

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