Public Relations Marketing

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Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’

While the legal profession and public relations may appear at first glance to be two disciplines with little overlap, in fact the opposite is true. Lawyers and PR professionals are both advocates trusted to champion the...more

Give Great Quotes, Really!

There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great quotes.” This means that a source is able to provide a punchy, succinct and informative sound bite that works...more

Spin Sucks-Communications Tips for the Compliance Professional

One of my favorite social media acquaintances is Gini Dietrich, the founder and Chief Executive Officer (CEO) of Arment Dietrich Inc. Not only does she bring one of the freshest voices to what might arguably be called ‘one of...more

Five Ways to Become a Reporter’s Expert Source

Lawyers often ask how they can get quoted in news stories, or be quoted more often. They intrinsically understand the value of being a commentary source and many are naturally adept at serving as sources. It’s their job,...more

PR Lessons from the NYC Mayoral Race

When Bill de Blasio won the New York Democratic primary for mayor with a large enough margin to avoid a run-off, the pundits weighed in on what was an impressive victory for someone who had been running a distant fourth not...more

Tips for Using Twitter for Public Relations

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

Get Your Facts Straight, Then Participate: How Communicators Should Approach Wikipedia

Wikipedia poses a challenge to the communications community as its popularity and perceived credibility have greatly increased. Recent high-profile incidents of organizations, including PR firms, misusing Wikipedia’s open...more

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