Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Thinking of Blogs As Marketing First is the Biggest Mistake in Legal Blogging
How GCs Use Social Media to Hire Law Firms
May 9 (Bloomberg Law) -- Elie Mystal, editor at Above the Law, tells Bloomberg Law's Lee Pacchia that his blog's new law school rankings sought to list the top 50 American law schools by relying on an "outcome based"...more
“Eighty percent of success is just showing up.” That old Woody Allen adage used to apply to the world of legal blogging, where before just publishing one or a few blogs would put a law firm well ahead of their competitors—but...more
Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with...more
As Sam Glover harped on both before and at the conference, blogging isn’t about direct marketing, it’s about building a level of trust and a network of relationships. Karen Koehler followed that up during her talk at...more
A study released on Thursday by Greentarget, Zeughauser Group and Inside Counsel has shone a bright light on a topic that has seemed somewhat mysterious: How do general counsel really use social media—or do they really use it...more
Lawyers best work comes from referrals and word-of-mouth reputation. It’s always been that way, and the advent of social media hasn’t changed that. But while social media hasn’t change the source of good work, it has greatly...more
GCs are using social media to hire law firms. Could it be? The answer is YES according to John Cory, the founder of GreenTarget. ...more
With many things in life and business, if it comes to the point that you’re trying to force something to happen, the less likely it is that your effort is going to reach its desired outcome. Such is the case with starting a...more
Mark 2013 as the year it became hard to find lawyers not using new media tools. The 2013 In-House Counsel New Media Engagement Survey offers ample evidence that social media tools have gone mainstream. As LinkedIn, blogs, and...more
April 18 (Bloomberg Law) -- A new survey from public relations firm Greentarget finds that in-house counsel are frequently using LinkedIn and lawyer blogs to determine who they will hire, John Corey, founding partner at...more
Food blogger Vani Hari has Kraft Macaroni & Cheese in her sights.
Earlier this month, she delivered a 270,000-signature petition to Kraft’s corporate headquarters asking the global food company to remove the dyes yellow 5...more
On today’s episode of the JDBlogger Podcast I interview entrepreneur and ABA author Jeff Lantz. Jeff is the founder and CEO of Esquire Interactive a company dedicated to helping attorneys market their law practice. Prior to...more
Unlike that fabulous song-writing team of Lennon and McCartney, these two guys promised that they would be back and from what we have seen over the past few weeks, they have kept to their collective word. Yes, those two...more
The scourge of online defamation poses enforcement challenges for victims. So much so that there may be a temptation to begin looking for gatekeepers. The direction of the law appears to be ready to assist....more
In This Issue:
- Financial Regulators Compete; JPMorgan Loses
- Six Ways to Survive the U.S. Congress
- How to Protect Your Brand from a Twitter Hacking
- Blogs Worth Following
- LEVICK In the News
If you think blogs are only written and read by bored, unemployed college grads obsessed with vegan recipes or classic rock, you haven’t been paying attention....more
In This Issue:
- The Clairvoyant Corporation General Counsel as Supermen
- Smart Social Media Strategy
- The GNC “Jack3d” Lawsuit Retailer Liability Hangs in the Balance
- Blogs Worth Following
- LEVICK In...more
I understand. I really do. You want to show your readers that you are the “go to” lawyer in your field. You also want to come across as a “professional.”
But, I think your potential clients want more than that. Unless it is...more
Last week I went to the Kevin O’Keefe’s LexBlog website and looked at the Top 10 in Law Blogs: LXBN March 12, 2013. I started reading the top blogs, not for their content, but simply to see how easy they were to read by an...more
What’s the fastest means of sharing your point of view effectively? Certainly not traditional bylined articles, reporter interviews and whitepapers. They’re plenty effective, but inhibited by time-consuming editorial...more
Usually employees complain about their managers, not the other way around.
In an interesting case, a group of managers, who complained that their workplace had been poisoned by the employer’s inaction in the face of...more
I found Jeremy Blachman’s Anonymous Lawyer blog as a first year associate. I soon found myself sneaking breaks from billing throughout the day to catch up on the latest posts from the “hiring partner at a major law firm”. ...more
Lawyers blog for a variety of reasons, marketing often being chief among them. Blogging and other online social activity can be both rewarding and frustrating. Every regular blogger has wondered if there is really anyone out...more
How can you differentiate yourself from the more than six million lawyers on the planet? Demonstrate your expertise. Since it's not likely that large numbers of potential clients will see you in court or at the negotiation...more
1. Who is your intended reader?
2. Is your intended reader a businessman or a lawyer?
3. Why will your reader care about this post?
4. What else has been written on your blog topic recently?
5. What do you want your...more
JD Supra gets your content noticed, increases your visibility and makes your marketing efforts hassle free...
Learn More or Schedule a demo