A number of tools are available to show you how your users interact with your law firm’s website. This data can show you what’s working, but it’s not there to affirm that you are doing things right. The real value of knowing...more
Somewhere between a well-recognized website design like Google’s home page and a fledgling e-commerce venture built with free web building software lives most other websites. Depending on the investment in the development and...more
What is the most visited law firm web site in the world today? Baker McKenzie (#1 in worldwide revenues at $2.3B), or DLA Piper (#2 worldwide), LA’s biggest firm, #4 worldwide Latham and Watkins? which didn’t even make the...more
You meet someone at a party or conference and she seems smart and skilled. So you get her card and do the next thing people do, you visit her firm’s website. Then you see this home page....
Does she still seem as...more
A lawyer I know is obsessive about his appearance.
He wears $2,000 Italian suits, starched white shirts with French cuffs, and has a personal shoe-shine guy come to his office every few days. He drives a highly...more
Jones Foster Johnston & Stubbs is a high-quality, old-line West Palm Beach, Florida law firm — 35 great lawyers and a relatively conservative and wealthy target audience. As we discussed previously in our “Name-based...more
What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point....more
Which website design works better?
We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the design and layout. ...more
Responsive Design for Law Firm Websites – 10 Questions Answered (part 1)
It’s been a few months since I spoke at the 2013 Legal Marketing Association conference in Las Vegas. My talk was about the new mobile website...more
I’m so fed up with lawyers investing thousands and thousands of dollars in websites that simply suck.
So I decided to work with one of our Family Business Lawyers directly on the re-design and launch of his website....more
So you know you need a website, or that the old one you have isn’t serving you well. Sometimes, if you’re an established business with a certain type of momentum, the thought can be paralyzing.
This is a guest post by...more
Originally published in Website Magazine, on January 18, 2013.
It is a safe prediction for 2013 that public awareness of websites’ data privacy issues will continue to increase. In the last few years, popular websites,...more
Nothing says “law firm website” like a gavel or good ol’ Lady Justice and her scales of justice! In today’s podcast episode we explore the topic of website design and how it can have a direct impact on your bottom line....more