Zipcar

How Could Avis Blow It?

In my last blog post, I wrote about the wisdom of Avis’ purchase of Zipcar for $500 million and the challenge that each company faces to become a brand based company like Zipcar....more

Converting Reputation Into Serious Money

In my previous blog post, I argued that reputation, if converted into brands/trademarks, can be the most valuable asset for a company. While all companies claim to have “brand”, typically the company’s name but it is mostly...more