You did the thing. The speaking engagement that’s been marked on the calendar for weeks is done. Done and dusted, as one of my favorite Peloton instructors likes to say. But not so fast...more
Law firm marketing leaders are no strangers to the impossible to-do list. One day, it’s a lateral hire who needs a fast integration plan. Next, a partner wants a new campaign live by the end of the week. Layer in ongoing...more
Marketing and business development teams are essential to a law firm’s growth and success; however, these teams are often stretched thin, balancing a wide range of tasks from managing marketing operations and communications...more
In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more
4/4/2025
/ Analytics ,
Artificial Intelligence ,
Automation Systems ,
Business Development ,
Business Strategies ,
Client Retention ,
Client Services ,
Employee Training ,
Key Performance Indicators (KPIs) ,
Law Practice Management ,
Legal Technology ,
Marketing ,
Relationship Development
For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.”...more
The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more
12/20/2024
/ Analytics ,
Blogs ,
Business Development ,
Calls-To-Action (CTAs) ,
Content Marketing ,
Content Strategy ,
Corporate Branding ,
Email ,
Events ,
LinkedIn ,
Marketing ,
Online Videos ,
Social Media ,
User-Generated Content
This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more
9/25/2024
/ Artificial Intelligence ,
Augmented Reality ,
Automation Systems ,
Business Development ,
Content Marketing ,
Content Strategy ,
Digital Markets Strategy ,
Facebook ,
Instagram ,
LinkedIn ,
Marketing ,
Outsourcing ,
Professional Networking ,
SEO ,
Social Media ,
Twitter ,
User-Generated Content ,
Virtual Reality