The National Advertising Division of BBB National Programs (NAD) recently issued a final decision in a competitive challenge brought by Ahold Delhaize USA against Lidl US, LLC concerning Lidl’s comparative grocery price...more
New York has enacted a new law requiring disclosures in certain advertising contexts involving artificial intelligence (AI) and human likenesses. On Dec. 11, 2025, Gov. Kathy Hochul signed the legislation into law; it is...more
A variety of new platforms have emerged offering “clipping” services for brands, podcasters and other content creators. These platforms allow social media users to earn money by joining campaigns that invite them to take...more
Two recent stories highlight how the use of AI can create challenges around perception and trust. The first involves Will Smith. ...more
9/2/2025
/ Advertising ,
Artificial Intelligence ,
Content Strategy ,
Deep Fake ,
Misleading Impressions ,
Risk Management ,
Social Media ,
Targeted Digital Advertising ,
Transparency ,
Truth in Advertising ,
Unfair or Deceptive Trade Practices
The National Advertising Division (NAD) recently looked at a complaint over a social media video posted by an influencer. The interesting thing about this case is that the brand didn’t ask for the video to be posted, and the...more
New York’s proposed Synthetic Performer Disclosure Bill (A.8887-B/S.8420-A) is positioned to become the first law in the United States requiring clear disclosures in advertisements that use AI-generated or digitally altered...more
On July 3, 2025, a federal court rejected Safeway’s attempt to make customers resolve a false advertising lawsuit in arbitration instead of court. The lawsuit involves customers from California, Oregon and Washington, D.C.,...more
Recent court decisions in two highly publicized Gen AI cases favored the platforms and may start to reduce the concerns over using Gen AI. But content owners and those working for them should still understand the legal...more
7/21/2025
/ Advertising ,
Artificial Intelligence ,
Brand ,
Copyright ,
Copyright Infringement ,
Copyright Ownership ,
Employee Handbooks ,
Fair Use ,
Innovative Technology ,
Intellectual Property Protection ,
Legal Technology ,
Machine Learning ,
Online Platforms ,
Social Media ,
Training
The National Advertising Division of BBB National Programs recently released a report that influencers, creators and those who work with them may find particularly relevant regarding disclosure of brand sponsorships:...more
Alawsuit was recently filed in Cook County, Illinois, against Airport Parking Reservations Inc. and Gomez Travel Services Inc., focusing on allegedly deceptive pricing practices on their parking reservation websites. Although...more
As of June 19, 2025, the New York State Fashion Workers Act (FWA) is reshaping how models are engaged, protected, and paid in the state. While much attention has been paid to the obligations of management companies and...more