Most law firm CMOs agree that cross-selling is the fastest and most cost-effective way to grow law firm revenue. Yet, our latest research shows that 84% of law firms are missing out on these opportunities.
The biggest...more
11/11/2025
/ Artificial Intelligence ,
Business Development ,
Business of Law ,
Client Referrals ,
CMOs ,
Collaboration ,
Cross-Selling ,
Law Practice Management ,
Legal Technology ,
Podcasts ,
Professional Services Companies ,
Relationship Development
Making an impact in business development isn’t about following a script; it’s about finding what works, what doesn’t, and where you can really move the needle. Through the power of listening and successful automation...more
Executing an effective thought leadership strategy is essential in professional services marketing, yet many firms continue to struggle. By understanding and implementing the right approaches, firms can not only cut through...more
Diversity, Equity, and Inclusion has become a critical framework for organisations striving to create more supportive environments for both current and prospective employees. As the competition for talent intensifies, firms...more
AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation.
In this episode,...more
On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more
Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more
In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York. This episode explores how managing partners and senior leaders are using thought...more
In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more
AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption.
In this episode of the CMO Series Podcast re-release series, Tracey Whyte, Director of...more
Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client needs, firms can showcase expertise, simplify engagement, and build trust, driving...more
Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves.
In today's episode of CMO Series Rainmakers, Olivia...more
CMO Series Live is back! After a hugely successful sell-out event last year in New York, we're excited to return to the Big Apple for the third edition of the event.
This year, CMO Series Live is set to be even bigger and...more
In our second special episode to mark International Women's Day 2025, we catch up with inspiring women paving the way in professional services marketing and business development. They share their top tips for firms looking to...more
To celebrate International Women's Day 2025, we’re proud to present a special two-part edition of CMO Series REPRESENTS, where we spotlight the women at the forefront of driving gender equality in professional services...more
Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands.
In today’s episode of the CMO Series Podcast, Will Eke speaks with Kim Lansdown,...more
What does it really take to become a Rainmaker? Rising to the level of managing partner requires not only legal expertise and experience but, also, the ability to generate revenue and drive the firm’s growth. Building...more
With podcast listening at a record high, there’s a significant opportunity for law firms to reach their target audience. In episode 166 of the CMO Series Podcast, we dive into the world of podcasting and learn how an...more
Welcome to the first episode of CMO Series Rainmakers, where we explore how the legal industry’s most influential leaders have leveraged thought leadership to build their brands, drive business growth, and strengthen client...more
In this episode of the CMO Series Podcast, we focus on the evolution of the legal and marketing landscapes and how to successfully use brand identity to drive business development to help firms effectively showcase their...more
In this episode of the CMO Series Podcast, we explore the unique challenges and opportunities that arise when bringing outside experience into the role of Chief Marketing Officer - particularly within the legal...more
Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing.
In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit...more
In this special Thanksgiving edition of the CMO Series Podcast, we take a moment to reflect on the incredible mentors and leaders who have shaped the careers of some of the brightest minds in legal marketing. Our amazing...more
In this special episode, we’re joined by a group of incredible leaders from the legal marketing industry who reflect on the mentors and pivotal figures that have influenced their careers.
They share their experiences,...more
In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to reflect on the people and experiences that have shaped their careers.
From the mentors...more