To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA’s 2025 TWxSW Conference. They explore GEO and gated content, breaking down...more
From the C.O.P.E.S. method to “rules and tools,” Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate...more
Deb Ruffins, a member of Furia Rubel’s International Faculty, returns to On Record PR to continue the conversation on why law firms must evolve beyond the billable hour. In this episode, she and Jennifer Simpson Carr explore...more
Former Big Law CMO and International Faculty member Deb Ruffins joins Jennifer Simpson Carr to examine the future of the billable hour. They explore why clients are pushing for new models, the risks firms face if they remain...more
Leslie Richards returns to demystify Google’s knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI,...more
10/1/2025
/ Algorithms ,
Artificial Intelligence ,
Content Marketing ,
Content Strategy ,
Credibility ,
Google ,
Legal Technology ,
Marketing Perspectives ,
Public Relations ,
Reputation Management ,
Search Engines ,
SEO
Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI...more
10/1/2025
/ Algorithms ,
Artificial Intelligence ,
Business Development ,
Business of Law ,
Content Marketing ,
Content Strategy ,
Digital Media ,
Emerging Technologies ,
Law Firm Partners ,
Legal Technology ,
Marketing ,
Popular ,
Reputation Management ,
Search Engines ,
Search Results ,
SEO
International Faculty member Mark Beese discusses the need for partner-level leadership development in today’s volatile, uncertain, complex, and ambiguous (VUCA) environment. Mark shares his perspective on the lack of formal...more
In this follow-up to last week’s On Record PR episode on partner leadership, host Jennifer Simpson Carr sits down again with Mark Beese, leadership consultant and member of Furia Rubel’s International Faculty, to focus on the...more
Sarah Larson and Elizabeth Ogilvie join Jennifer Simpson Carr to discuss how law firms can navigate the evolving legal and political landscape surrounding Employee Resource Groups (ERGs) and diversity, equity, and inclusion...more
Elizabeth Catterall Ogilvie joins Jennifer Simpson Carr to unpack SHRM’s newly introduced BEAM Framework—Belonging Enhanced by Access through Merit—and what it means for law firms navigating today’s diversity, equity, and...more
Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases,...more
Gina Rubel and Jennifer Simpson Carr examine what the ruling in favor of Perkins Coie and this year’s powerful Law Day of Action mean for every law firm. From politically motivated executive orders to renewed commitments to...more
Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing...more
Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more
In this episode of On Record PR, Jennifer Simpson Carr and Sarah Larson discuss how firm leaders can navigate the fast-changing landscape, manage internal expectations, and communicate effectively with stakeholders....more
In this episode of On Record PR, Jennifer Simpson Carr and Elizabeth Ogilvie discuss the growing threat to law firm diversity, equity, and inclusion (DEI) programs in light of recent executive orders....more
In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025....more
In this episode of On Record PR, Jennifer Simpson Carr, Vice President of Strategic Development, speaks with Brenda Plowman, a member of Furia Rubel’s International Faculty, about a topic that can make or break a law firm’s...more
In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to explore the critical topic of how law firm leaders should respond to the growing expectation to comment publicly on political and social...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Moish E. Peltz, Partner at Falcon Rappaport & Berkman LLP, to discuss the impact of rising technology like artificial intelligence and cryptocurrency...more
In this episode of On Record PR, sponsored by Lawline, Jennifer Simpson Carr goes on record with Sean Douglass, associate attorney at Panitch Schwarze, to discuss the impact of AI-generated content on intellectual property...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Alexander Lima, Vice President and Associate General Counsel of Wesco International, to discuss the importance of understanding clients’ business...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Alexander Lima, Vice President and Associate General Counsel of Wesco International, to discuss the importance of understanding clients’ business...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leander Dolphin, Managing Partner of Shipman & Goodwin, to discuss the evolution of the relationship between in-house counsel and law firms, and the...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Marie-Cristine Kaptan, Senior Associate at Bär & Karrer AG, to discuss her Ironman journey and maintaining balance in her personal and professional...more