Just as the rise of generative AI tools has given new relevance to awards and rankings, there’s another facet of legal communications drawing attention from the LLMs: practice group pages....more
Your ideal client opens ChatGPT and types in “Make me a short list of the best lawyers for [your specialty] in [your location].”...more
I appreciated today’s survey report from BTI Consulting, which showed that law firms are bullish on 2026; 37 percent expect a “killer year,” and another 47 percent a “good” one....more
If you’re planning to hang your own shingle, chances are you are doing it alone; according to Forbes, only 22 percent of small business owners have mentors when they start....more
If you’re thinking of hanging your own shingle in 2026, know there’s plenty of upside: A Clio survey shows that legal entrepreneurs are happier with their client relationships, their mental and emotional wellness, and their...more
For business lawyers, referrals still reign supreme for generating new business leads – but it’s what happens next that can put small firms and boutiques at a disadvantage....more
Let’s get it out of the way: Referrals still reign supreme when it comes to getting new clients. In the 2025 edition of Greentarget and Zeughauser Group’s survey of decision-makers, “recommendations from sources you trust” is...more
In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content....more
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways.
Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more
Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT.
Indeed, as Clio reports, more than one in three potential...more
12/19/2024
/ Algorithms ,
Artificial Intelligence ,
Business Development ,
Google ,
Keyword Search ,
Law Firm Ownership ,
Machine Learning ,
Marketing ,
Professional Networking ,
Search Engines ,
Search Rankings ,
SEO
I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.)
But if you want a smart brand for your law firm, it may be time to hang up your cape....more
It’s not your imagination: Legal business development in 2024 is harder.
In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more
3/29/2024
/ Artificial Intelligence ,
Business Development ,
Client Services ,
Corporate Culture ,
Diversity ,
Environmental Social & Governance (ESG) ,
Firm Leadership ,
Law Firm Ownership ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Strategic Planning ,
Transparency
From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate upwards of 420 million legal matters each year.
But this...more
11/16/2023
/ Business Development ,
Client Referrals ,
Content Strategy ,
Credibility ,
Due Diligence ,
Facebook ,
Instagram ,
Legal Representatives ,
LinkedIn ,
Performance Reviews ,
Small Business ,
Social Media ,
Training ,
Twitter
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic.
Much of the legal press is concentrated on the...more
For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars to Legal 500 to Chambers USA.
We pursue these programs – reputable recognitions...more
When it comes to legal rainmakers, researchers have identified five specific types – and determined which is most likely to succeed.
The Rainmaker Genome Project, a survey sponsored by Inapp and conducted by DCM Insights,...more
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more
While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied broadly, can provide an effective and consistent framework for law...more
Talent remains the No. 1 challenge for law firm leaders, according to a June report from Thomson Reuters.
The current talent fracas notwithstanding, the fight for quality laterals has always been a heated one. Throughout...more
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to be extraordinarily nice, responsive and...more
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but remote work and virtual events have changed our habits profoundly and permanently. ...more
From 2018 to 2021, the percentage of clients who want to work with a lawyer remotely grew considerably, from 23 percent to 79 percent.
However, according to research published in Clio’s 2021 Legal Trends Report, clients’...more
A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of U.S. Small Law Firms Report.
But how exactly do small law firms (those of 1...more
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness.
Consider the math. In an analysis of hourly billing...more
11/3/2021
/ Advertising ,
Billable Hours ,
Business Development ,
Ethics ,
Law Practice Management ,
Marketing ,
Relationship Development ,
Social Media ,
Software ,
Strategic Planning ,
Websites