Leslie Richards returns to demystify Google’s knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI,...more
10/1/2025
/ Algorithms ,
Artificial Intelligence ,
Content Marketing ,
Content Strategy ,
Credibility ,
Google ,
Legal Technology ,
Marketing Perspectives ,
Public Relations ,
Reputation Management ,
Search Engines ,
SEO
Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI...more
10/1/2025
/ Algorithms ,
Artificial Intelligence ,
Business Development ,
Business of Law ,
Content Marketing ,
Content Strategy ,
Digital Media ,
Emerging Technologies ,
Law Firm Partners ,
Legal Technology ,
Marketing ,
Popular ,
Reputation Management ,
Search Engines ,
Search Results ,
SEO
Leslie Richards and Isabelle Horan break down AI agents—what they are, how they differ from other popular AI tools, and why they’re set to transform workflows across industries, including law. They also share practical ways...more
Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more
In this episode of On Record PR, Leslie Richards goes on record with Aliza Shatzman, the president and founder of the Legal Accountability Project, to discuss how to help law clerks receive the support they need to move...more
In this episode of On Record PR, Leslie Richards goes on record with Aliza Shatzman, the president and founder of the Legal Accountability Project, to discuss how to help law clerks receive the support they need to move...more
Rebranding is an initiative companies do not undertake lightly. There is a component of self-reflection required that may feel like a luxury in the face of fast-paced work environments. There is a great deal of work involved....more
In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and...more
In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and...more
Hello everyone, and welcome to another episode of On Record PR. I’m Leslie Richards, a guest host of the show and the Chief Innovation Officer at Furia Rubel Communications. Today we’re going on record with Guy Alvarez, who...more
Leslie Richards, Chief Innovation Officer, goes on record with Guy Alvarez, Founder and CEO of Good2BSocial, to discuss the competitive advantages for law firms who adopt marketing technology and learn how to use it...more
Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, goes on record with Cathryn Miller-Wilson, Executive Director of HIAS Pennsylvania, to discuss the history and important work of HIAS Pennsylvania,...more
Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, goes on record with Ellen Snortland, Board Member and Goodwill Ambassador of the National Women's History Alliance, to discuss the origin of the...more
Join us as host Gina F. Rubel, Esq. Founder and CEO goes on record with Leslie Richards, the Chief Innovation Officer of Furia Rubel Communications, to discuss 2021 digital marketing priorities for professional service firms....more