Libby O’Neill, deputy chair of the firm’s Advertising, Marketing & Promotions practice, continues the conversation around creator-brand partnerships from our LA IP/Entertainment Conference. ...more
1/8/2026
/ Advertising ,
Brand ,
Business Development ,
Contract Terms ,
Digital Platforms ,
Influencers ,
Intellectual Property Protection ,
Marketing ,
Partnerships ,
Risk Management ,
Social Media ,
Trademarks
In August 2024, I wrote about the Federal Trade Commission's then-new Consumer Review Rule (Adieu, Fake Revie(u)w), which is designed to preserve the authenticity of online reviews and prohibit companies from suppressing...more
1/7/2026
/ Advertising ,
Brand ,
Consumer Review Fairness Act (CRFA) ,
Corporate Counsel ,
Endorsements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Internet ,
Marketing ,
Online Reviews ,
Policies and Procedures ,
Sales Promotions ,
Unfair or Deceptive Trade Practices ,
Warning Letters
Last week, Match Group Inc., the powerhouse behind Match.com, OkCupid, Plenty of Fish and The League, agreed to shell out $14 million and revamp its cancellation policies, ending a nearly six-year showdown with the Federal...more
The U.S. Court of Appeals for the Eighth Circuit vacated the FTC's “click to cancel” rule which was set to take effect on July 14. According to the court, the FTC erred in its rulemaking process by failing to produce a...more
Take a quick breath—but just a short one—because late Friday, the Federal Trade Commission (FTC) decided (3-0) to push the compliance date of its Negative Option (or "Click to Cancel") Rule, a regulation designed to make...more
5/14/2025
/ Auto-Renewal ,
Cancellation Rights ,
Compliance Dates ,
Disclosure Requirements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Final Rules ,
Goods or Services ,
Negative Option Rule ,
Regulatory Requirements ,
Subscription Services