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Cover The Earth…With a Brand Refresh

I spent much of Saturday morning watching Warren Buffett and Charlie Munger at the annual Berkshire Hathaway shareholder meeting. I have previously made the pilgrimage to Omaha, waiting outside before dawn with a plan for...more

5/10/2017  /  Brand , Logos , USPTO

Jager Fears the Deer: Brand Refresh Turns Into Battle

The word “Jägermeister” conjures up memories (or maybe lapses in memory) for many. I have only had the German liqueur in the beautiful blue-collar town of Milwaukee, WI – home of my college alma mater. While you would never...more

Targeting Graphic Tees

Up here in the North, we are big fans of the store that has it all – Target. In fact most Minnesotans will often joke that we cannot step foot in a Target store without spending at least $100 and walking out with items we...more

The Great Presidential (logo) Debate

The day has finally arrived – the beginning of 2016 presidential debate season! The best reality TV showdown around! Democrat or Republican, I don’t discriminate, political debates are probably the only fighting “sport” in...more

At The Corner of Trademarks and Confusion

Even in the age of the Internet, the geographic use of a trademark is an important consideration in determining whether your mark is likely to confuse consumers as to the source of your goods or services. Geographic...more

Sweating Out a COREPOWER Coexistence

Aside from my propensity for laughter, there are few things that can instantly improve my mood quite like an impromptu dance party or hot yoga sculpt. Yes, hot yoga sculpt – yoga with weights and cardio in a very hot room...more

11/21/2014  /  Color Marks , Logos , Trademarks

Airing a new logo: Airbnb

For those of you who are into traveling, you are probably very familiar with the trendy Airbnb, a travel site that lets you book a stay at someone’s home instead of a hotel. They are part of a growing trend of websites...more

7/18/2014  /  AirBnB , Brand , Hospitality Industry , Logos

There is only one Lord of the (Olympic) Rings…but then there was Sochi

As we have posted about more than a few times on DuetsBlog over the years (like here and here), the OLYMPICS trademark and the Olympic Rings mark are highly enforced marks that uniquely bear special protection granted from...more

2/19/2014  /  Logos , Olympics , Trademarks
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