This episode of PE Pathways features a recording of a recent panel discussion during a private equity event sponsored by Troutman Pepper Locke and Alliant. Private Equity Partner Nanette Heide hosted the event, and the day...more
Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not only business acumen but strategies for brand protection. Protecting your trademarks by way of...more
7/15/2025
/ Advertising ,
Brand ,
Business Development ,
Customer-Loyalty Programs ,
Endorsements ,
Gift-Cards ,
Goods or Services ,
Intellectual Property Protection ,
Privacy Laws ,
Retail Market ,
Retailers ,
Rewards Programs ,
Risk Management ,
Trademark Registration ,
Trademarks ,
Unfair or Deceptive Trade Practices
You put in the hard work to conceive and design your product, choose a trademark, and build your customer following, but taking your product brand to the next level and attracting an equity investment based in large part on...more