Most companies accumulate trademark assets gradually and unevenly. New products are launched, old brands linger, and registrations are filed opportunistically rather than strategically....more
4/13/2026
/ Best Practices ,
Brand ,
Corporate Counsel ,
Due Diligence ,
Enforcement Actions ,
In-House Perspective ,
Intellectual Property Protection ,
International Trademark Protection ,
IP Portfolio ,
Non-Use of Trademarks ,
Risk Management ,
Trademark Application ,
Trademark Enforcement ,
Trademark Ownership ,
Trademark Registration ,
Trademark Renewal Applications ,
Trademarks
Most general counsel did not build their careers expecting to spend meaningful time on trademarks. They are rarely the reason a deal closes, a lawsuit settles or a quarter hits its numbers....more
2/9/2026
/ Brand ,
Corporate Counsel ,
Cross-Border Transactions ,
Due Diligence ,
Enforcement Actions ,
Filing Deadlines ,
Intellectual Property Protection ,
International Trademark Protection ,
IP Portfolio ,
Maintenance Fees ,
Risk Management ,
Trademark Application ,
Trademark Enforcement ,
Trademark Litigation ,
Trademark Registration ,
Trademark Renewal Applications ,
Trademarks