Latest Publications

Share:

How the Legal Marketing Association Uses Webinars to Build Strong Connections Online and Off

Q&A with Holly Amatangelo on the role of webinars in fostering community and connection in the 4,000-strong Legal Marketing Association....more

How Law Firms Can Drive Business With Webinars - An On Demand Webcast

Whether you are attracting new clients, establishing yourself as a thought leader, or delivering CLE credits and certification, you need webinars that work. Here's what you need to know....more

Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

Content creates leads. Once you have accepted this fact, the next step is scaling your content to produce more of those leads....more

Webinars Don't Have to Suck

An ON24 guest post by senior Microsoft channel marketer, MJ DePalma, including tips on how to build a successful webinar program. Actionable takeaways for law firm teams....more

Lawyers: How to Turn Your Online Social Interactions Into Leads

Sam McKenna breaks down the who, how, and why social selling is worth your time, even lawyers....more

How Technology Facilitates the '7 Key Touches' Concept in Marketing & Business Development

ON24's Samantha McKenna with a quick look at how technology can help facilitate the seven touches between prospective clients and your firm....more

Legal Marketers, Are You Already Doing What Marketing Automation Can Help You Do Better?

How do you know if your marketing practices can benefit from automation? Start here....more

A Marketing Platform That Matches the Type of Firm - Faegre Baker Daniels + ON24 [Video]

Hear Kim Migut, Director of Events at international law firm Faegre Baker Daniels, in this mini-case study on how ON24 meets her needs when it comes to using a marketing platform that matches the type of firm...more

Strengthening Relationships: Give Your Clients Exactly What They Want With a Bespoke, Private CLE

Any opportunity to interact with a client outside a specific engagement is priceless. Private-client CLEs provide an ideal platform where any question can be asked, any issue broached, and everything is on the table....more

If Content is King, Repurposing Content is Queen Bee

Content from an hour-long webinar can easily become a 20-minute TED-style talk, a five-minute webinar teaser, and a two-minute video clip....more

Host a Dynamic Thought Leadership Conversation, Not a Talking Slide Deck

Sometimes true thought leadership is talking less and listening more....more

How to Host a Successful Law Firm Press Event in 5 Easy Steps

Here’s an idea: use your webinar platform to host a live press event. It’s easy!...more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

Content Marketing is a Numbers Game: 3 Ways to Use Webinars to Increase Your Odds

How to use a single webinar to share several pieces of relevant, pre-existing content and accelerate the client journey....more

Use Your Leverage: You Have the Building Blocks of a Webinar Program and Probably Don’t Even Know It

It's smart marketing sense to funnel all of your firm’s outreach and content production into different types of webinar series. Here's why....more

No, *Really* Make Your Next Webinar About Your Clients...

The narrative format is what makes us human – and being human is what cuts through the noise....more

Why (and How) Webinars Work, By the Numbers

ON24 wanted to develop some best practices based on cold, hard facts, so we took a sample of 12,870 webinars (from a random selection of 60,000 we hosted, worldwide, in 2015) and ran the numbers. Here’s what we learned - and...more

7 Ways to Effectively Promote Your Next Webinar for Maximum Attendance

Seven ways to easily increase attendance for your upcoming webinar(s)....more

Stop Lecturing, Start Interacting – 5 Secrets to Hosting an Engaging Webinar

Here’s how to create and deliver a webinar that gets – and keeps – your audience’s attention. ...more

5 Tips for Hosting a Successful Law Firm Webinar

It’s not about what you want to say but what your audience wants to hear. ...more

The Secret to Webinar ROI?

The information a webinar platform provides about the audience is what makes it an invaluable business development tool....more

Want to Draw a Professional Audience to Your Webinars? Offer Accreditation

Offering continuing education credit through your webinar is a great way to attract and engage a professional, targeted audience. Here's how to do it....more

28 Results
/
View per page
Page: of 2

"My best business intelligence,
in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.