Latest Publications


Are You Mining The Opportunities Your Current Clients Give You? Here Are 5 Ways...

When current clients attend your webinars, they broadcast what keeps them up at night. And you need to listen closely....more

Find the Pain Point to Trigger a Buying Decision in Law Firm Business Development

Finding the pain point - or triggering event - is what turns a prospect into a client....more

Process Is the Key to Successful Lead Generation: 5 Ways Lawyers Should Focus Business Development

Successful lawyers know that positive results come less from the act of generating leads, and more from the process they’ve developed around lead generation....more

Can't Get Attorneys to Follow Up? Turn Your Content Into Business Development Leads Instead

What do you do when you can’t get your lawyers to follow up with clients and potential clients who have shown an interest in what they have to say?...more

Qualified Leads in Law Firm Business Development: Who, What, and Why They Should Be Your Best Friends in 2018

A look at one of the best ways for business development managers and partners within your firm to identify and develop qualified leads....more

Making Sense of Tax Reform For Clients - How Firms Can Use Timely Issues to Broadcast Their Expertise

Here's what happens when your team presents need-to-know information that responds quickly and meaningfully to pressing issues of the day....more

How the Legal Marketing Association Uses Webinars to Build Strong Connections Online and Off

Q&A with Holly Amatangelo on the role of webinars in fostering community and connection in the 4,000-strong Legal Marketing Association....more

How Law Firms Can Drive Business With Webinars - An On Demand Webcast

Whether you are attracting new clients, establishing yourself as a thought leader, or delivering CLE credits and certification, you need webinars that work. Here's what you need to know....more

Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

Content creates leads. Once you have accepted this fact, the next step is scaling your content to produce more of those leads....more

Webinars Don't Have to Suck

An ON24 guest post by senior Microsoft channel marketer, MJ DePalma, including tips on how to build a successful webinar program. Actionable takeaways for law firm teams....more

Lawyers: How to Turn Your Online Social Interactions Into Leads

Sam McKenna breaks down the who, how, and why social selling is worth your time, even lawyers....more

How Technology Facilitates the '7 Key Touches' Concept in Marketing & Business Development

ON24's Samantha McKenna with a quick look at how technology can help facilitate the seven touches between prospective clients and your firm....more

Legal Marketers, Are You Already Doing What Marketing Automation Can Help You Do Better?

How do you know if your marketing practices can benefit from automation? Start here....more

A Marketing Platform That Matches the Type of Firm - Faegre Baker Daniels + ON24 [Video]

Hear Kim Migut, Director of Events at international law firm Faegre Baker Daniels, in this mini-case study on how ON24 meets her needs when it comes to using a marketing platform that matches the type of firm...more

Strengthening Relationships: Give Your Clients Exactly What They Want With a Bespoke, Private CLE

Any opportunity to interact with a client outside a specific engagement is priceless. Private-client CLEs provide an ideal platform where any question can be asked, any issue broached, and everything is on the table....more

If Content is King, Repurposing Content is Queen Bee

Content from an hour-long webinar can easily become a 20-minute TED-style talk, a five-minute webinar teaser, and a two-minute video clip....more

Host a Dynamic Thought Leadership Conversation, Not a Talking Slide Deck

Sometimes true thought leadership is talking less and listening more....more

How to Host a Successful Law Firm Press Event in 5 Easy Steps

Here’s an idea: use your webinar platform to host a live press event. It’s easy!...more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

Content Marketing is a Numbers Game: 3 Ways to Use Webinars to Increase Your Odds

How to use a single webinar to share several pieces of relevant, pre-existing content and accelerate the client journey....more

Use Your Leverage: You Have the Building Blocks of a Webinar Program and Probably Don’t Even Know It

It's smart marketing sense to funnel all of your firm’s outreach and content production into different types of webinar series. Here's why....more

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