While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more
It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more
An engaging and informative alumni newsletter is a crucial component of a law firm’s alumni relations strategy. Stefanie Marrone explains....more
With its many functionalities, LinkedIn is an invaluable asset for law firms and the legal marketers who work at these firms, enabling them to showcase their firm’s expertise, build relationships and gain insights into...more
Stefanie Marrone outlines how to craft an effective follow-up that resonates with potential clients, post pitch....more
In crafting a future-proof client engagement strategy, law firms and professional service firms must view each event and sponsorship through the lens of revenue generation, relationship building and reputation enhancement....more
From Stefanie Marrone, a breakdown of actionable profitability strategies for small to midsize law firms and big law firms, with an emphasis on client service....more
Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more
In an increasingly competitive legal landscape, law firms are recognizing the untapped potential of their alumni networks....more
Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more
Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more
While many believe that business development is primarily a responsibility of partners or senior attorneys, it’s essential to recognize that a team-oriented approach often yields the best results. Stefanie Marrone explains....more
Law firms need to prioritize a client-first approach in every interaction – from the initial greeting at the reception desk to the meticulousness of monthly billing and every email sent. Every single touchpoint matters and...more
Clinton Gary and Stefanie Marrone explore why law firms need to manage their experience to enhance their content marketing efforts and what effective experience management looks like....more
Stefanie Marrone explores ten actionable strategies to cultivate a stronger business development culture within your law firm....more
From Stefanie Marrone, effective strategies that lawyers can employ to build a strong referral network....more
Join Chris Fritsch and Stefanie Marrone for part two of their webinar series on doing more with less: effective marketing strategies for small- and mid-sized law firms....more
Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and...more
Have you heard the saying don’t put all your eggs in one basket? Well, it’s especially true for business professionals, especially lawyers....more
It’s a challenging time for everyone in terms of generating new business right now. Stefanie Marrone has ideas about how to solve that....more
Your success on LinkedIn hinges upon your ability to be top of mind, relevant and helpful with a robust network....more
Stefanie Marrone offers fifteen ways lawyer at any stage of their career can focus on building brand and new business....more
With the new year fast approaching, take the time during the quieter days of December to map out a social media marketing plan for 2020 with a list of tactics and goals that are actually attainable....more
JD Supra enables law firms and their lawyers to see the true value of producing thought leadership. Stefanie Marrone explains how....more
You only have a few months to make a real impact in your BD and marketing efforts before the end of the year. Start with the easy stuff....more