Some attorneys might be embarrassed by why they can’t or won’t produce thought leadership. It’s up to their marketing and business development colleagues to help them build their authority despite this shortcoming....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven by business development considerations instead of...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five ways a law firm's thought leadership can help eliminate the buyer's remorse a client might experience after deciding...more
With so much content out there today, consistently curating content for your target audiences can build your authority and credibility in their eyes, while also making you seem like a hero for saving them time and effort....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the particular type of content that's a more persuasive tool than case studies for showcasing law firms' successful...more
Monitoring and analyzing what people with big followings post on LinkedIn can elevate your LinkedIn game. Receiving notifications when certain people post on LinkedIn has changed the way I create content on the platform for...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership impacts a law firm's ability to charge premium rates.
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Learn more about Wayne Pollock:...more
10/6/2025
/ Billing Rates ,
Brand ,
Business Development ,
Business of Law ,
Content Marketing ,
Content Strategy ,
Firm Leadership ,
Marketing ,
Marketing Perspectives ,
Strategic Planning ,
Thought Leadership
Thought leadership is an infinite game. The sooner you understand that and adopt the right mindset to play it, the sooner you’ll position yourself for success....more
9/30/2025
/ Brand ,
Business Development ,
Business Strategies ,
Content Marketing ,
Content Strategy ,
Digital Media ,
Leadership ,
Marketing ,
Personal Brands ,
Professional Development ,
Relationship Marketing ,
Reputation Management ,
Strategic Planning ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the ONE THING attorneys can do to prevent opposing counsel from using their own thought leadership against them or their...more
Even though social media algorithms today may expand the reach of your content to non-followers, don’t forget how important social media followers are to your content marketing efforts....more
9/18/2025
/ Algorithms ,
B2B Organizations ,
Content Marketing ,
Content Strategy ,
Instagram ,
Law Practice Management ,
LinkedIn ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Personal Brands ,
Social Media ,
Thought Leadership ,
TikTok
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) debunks the following four common misconceptions attorneys, executives at companies that serve the legal industry, and their...more
Today, even with the changing content marketing and thought leadership marketing landscapes, bylined articles are too valuable not to be part of your thought leadership program....more
9/10/2025
/ Artificial Intelligence ,
Business Development ,
Business of Law ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Credibility ,
Marketing Perspectives ,
Search Engines ,
SEO ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan.
1. By covering issues or developments regarding the...more
8/28/2025
/ Business Development ,
Business of Law ,
Content Marketing ,
Content Strategy ,
Firm Leadership ,
Law Practice Management ,
Marketing ,
Professional Development ,
Relationship Development ,
Strategic Planning ,
Thought Leadership
Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it.
Before we venture out into the world each day, we tend to look at ourselves in the mirror to make...more
8/25/2025
/ Brand ,
Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Professional Development ,
Professional Networking ,
Relationship Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time.
Those benefits include audience...more
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more
8/13/2025
/ Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Personal Brands ,
Podcasts ,
SEO ,
Social Media ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms.
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Learn more...more
8/6/2025
/ Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Law Practice Management ,
Leadership ,
Marketing ,
Personal Brands ,
Professional Development ,
Relationship Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for...more
Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways, including by building an audience and improving how you communicate your ideas.
Creating content and...more
7/24/2025
/ Career Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Events ,
Marketing ,
Online Videos ,
Professional Development ,
Public Relations ,
Social Media ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top...more
7/16/2025
/ Business Development ,
Client Referrals ,
Content Marketing ,
Content Strategy ,
Expert Testimony ,
Jury Verdicts ,
Law Firm Associates ,
Law Firm Partners ,
Legal Recruiting ,
Marketing ,
Settlement ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.
1. It gets them exposure to event...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles:
1. Make sure...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability:
-...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.
Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more