Articles discussing misconceptions that people or organizations have about the law or legal issues build your authority in their eyes. Here’s how to write one.
If I had to bet on the single genre of thought leadership...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why the chatter about social media followers not mattering anymore is wrong, especially for professional services...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought...more
When you consistently produce thought leadership, you strengthen the mental muscles that will make you a better attorney and communicator.
Writing more thought leadership can make you a better attorney....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to see what your thought leadership says about you, your...more
“How We Did It” articles are quintessential thought leadership pieces. Here’s how to decide what to cover in your next one.
Any favorable result you secure for a client in litigation can be the basis for a thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content environment, attorneys and their firms (and all...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content environment, attorneys and their firms (and all...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadership content helps you become a more appealing and...more
Conference recaps are marketing AND client service tools. Here’s how to craft recaps that your past, current, and future clients actually want to read (and share with others) Articles, blog posts, and alerts that recap what...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses the benefits of plaintiffs' firms crafting thought leadership that discusses how they secured the big settlements and...more
Just because attorneys have traditionally written their own thought leadership doesn’t mean they should have — or that they were qualified to do so. They shouldn’t — and most of them aren’t.
Throughout history, there are...more
4/9/2026
/ Business Development ,
Business of Law ,
Business Strategies ,
Content Marketing ,
Content Strategy ,
Law Practice Management ,
Legal Writing ,
Marketing ,
Marketing Perspectives ,
Personal Brands ,
Professional Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is as much about showing that you and your guidance are relevant as it is about showing off your...more
AI-assisted thought leadership has a lot in common with boxed brownie mix. The same rules apply for turning both into something that stands out from the crowd and makes you look good.
The secret to mastering AI-assisted...more
3/31/2026
/ Artificial Intelligence ,
Automation Systems ,
Business Development ,
Business Strategies ,
Client Services ,
Content Marketing ,
Content Strategy ,
Innovative Technology ,
Leadership ,
Machine Learning ,
Marketing Perspectives ,
Personal Brands ,
Professional Development ,
Thought Leadership ,
Young Lawyers
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how clients break the thought leadership ghostwriting process and the four complications that arise when they do so.
Those...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a Trojan horse for their recruiting efforts.
+ Learn more...more
It’s hard to weave storytelling into many kinds of thought leadership content—but not this one.
There’s a lot of talk out there about how attorneys and their firms should use storytelling in legal marketing and business...more
3/11/2026
/ Best Practices ,
Business Development ,
Business of Law ,
Career Development ,
Client Communication ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) debunks the common misconception that thought leadership is about leading thoughts.
(It's not. It's about leading *through*...more
There’s a new audience reading the thought leadership produced by attorneys and legal industry executives. The sooner they realize that and plan accordingly, the sooner they can take advantage of the opportunities this new...more
2/23/2026
/ Artificial Intelligence ,
Business Development ,
Business of Law ,
Content Marketing ,
Content Strategy ,
Innovation ,
Law Practice Management ,
Legal Technology ,
Machine Learning ,
Marketing Perspectives ,
Relationship Development ,
Search Engines ,
SEO ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought...more
If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews....more
2/11/2026
/ Advertising ,
Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Personal Brands ,
Professional Development ,
Professional Networking ,
Relationship Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through five topic areas for future thought leadership content that are hiding in your law firm's awards submissions:
1....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introductions to your thought leadership content.
Well-written...more