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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
JD Supra Perspectives

The Translator’s Toolkit: How Legal Marketers Turn Data Into Story—and Story Into Adoption

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Innovation doesn’t fail because the technology is flawed. It fails because its story wasn’t told in a way people could connect with. Rachel Shields Williams explains....more

Poston Communications

Article: “Is Your 2026 PR Plan Ready to Go?” The Legal Intelligencer

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Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts. Originally Published in The Legal...more

Holland & Knight LLP

Podcast - J.P. Morgan Healthcare Conference Recap: What Dealmakers Expect in 2026

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Deal activity may be picking up, but expectations for 2026 are best described as cautious and practical. In this episode of "Counsel That Cares," Holland & Knight Healthcare Transactions attorney John Saran and Bailey &...more

Good2bSocial

​Law Firm Visibility in the Age of AI: A New Strategic Model

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The digital landscape for legal marketing has undergone a fundamental transformation. For over a decade, the formula for online success was relatively linear: you optimized your website for specific keywords, a prospective...more

Good2bSocial

11 Signs Your Law Firm’s Website Needs a Redesign

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We’ve worked with many law firms whose websites looked perfectly fine on the surface. But on closer inspection, they were outdated, difficult to manage, and no longer aligned with the way clients connect with legal expertise...more

Passle

Mona Dajani of Baker Botts on Standing Out and Staying Authentic - CMO Series Rainmakers Podcast EP6

Passle on

Building a book of business isn’t about being perfect or staying invisible, it’s about being consistently authentic and recognizable long before clients even need you. On today’s episode of CMO Series Rainmakers, we’re...more

LawVision

What Makes a Law Firm Business Development Plan Effective?

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A well-respected law firm CMO asked me recently: “What makes an effective business development plan for a lawyer?” At first blush, that seems like a simple question, but the more I thought about it, the less simple it became....more

LawVision

Practice Group Leadership in 2026: How to Lead When the Market is Booming — and the Ground is Shifting

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Based on Thomson Reuters Institute, 2026 Report on the State of the US Legal Market: “Peak prosperity and the fault lines below.” If you’re a Practice Group Leader in a law firm, you’re leading in a moment of contradiction....more

JD Supra Perspectives

Using AI to Strengthen Law Firm Content Development - JD Supra 'Office Hours' with Tom Hagy

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Paul Ryplewski shares key insights from his conversation with Tom Hagy, of Critical Legal Content....more

Copo Strategies + Law Firm Editorial Service

Want to become a better networker? Produce more thought leadership.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the hidden benefit of regularly producing thought leadership content that no one talks about: You become a much better...more

Holland & Knight LLP

Holland & Knight Celebrates National Mentoring Month

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January is National Mentoring Month, and at Holland & Knight mentorship is central to who we are. We pair attorneys at every level for guidance, growth and genuine connection, creating a collaborative culture where Big Law...more

Legal Internet Solutions Inc.

What It Means to Be Digital-First in 2026 Legal Marketing

“Digital-first” has become a buzzword. It’s easy to say but hard to define, especially in the legal industry. Too often, it gets reduced to “we have a website” or “we’re active on LinkedIn.” But in 2026, that’s not...more

Holland & Knight LLP

Podcast - The Stability in Simplicity

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In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small introduces a new case that illustrates a new strategy for trial. Naval architect Jack Gilbert was accused of selling a boat with...more

Society54

The Unexpected Power of Your Out-of-Office Message

Society54 on

There are many reasons to be away from the office and unable to quickly respond to emails, instant messages, or calls, such as work travel, vacation, medical leave, or holidays....more

9Sail

Winning the Right Way: How to Craft, Submit, and Leverage Award Submissions that Actually Drive Results

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If your firm has already identified which awards are worth pursuing, the next step is execution — preparing submissions that stand out and ensuring each win pays off long after the plaque, badge, or trophy is delivered....more

JD Supra Perspectives

What Happens When the Rule of Law Is Put to the Test? So Much to Say Podcast

JD Supra Perspectives on

What happens when lawyers speak up, not just in court, but in defense of the rule of law itself? In this powerful conversation, Neel Chatterjee joins Megan Senese and Jennifer Ramsey to share the story behind Law Firm...more

JD Supra Perspectives

Before You Switch Firms: How to Build the Leverage That Determines Your Options

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The most successful lateral moves aren't driven by desperation—they're built years in advance....more

JD Supra Perspectives

The Real Law Firm Marketing Issue

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Why your firm's growth is stalling: Mike Mellor advocates for true collaboration between attorneys and marketing....more

Passle

Redefining Client Experience from the Inside Out with Vanessa Torres and Mark Kesslen of Lowenstein Sandler - Passle's CMO Series...

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A consistent client experience doesn’t start with clients. It begins with strong internal alignment throughout the firm, built on trust, collaboration, and a proactive culture. In this episode of the CMO Series Podcast,...more

Good2bSocial

Is Traditional SEO Dead? Google’s Danny Sullivan Weighs In on AI Search

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​It’s the question keeping legal marketers up at night: “With the rise of AI-powered search, is traditional SEO still worth the investment?”...more

Holland & Knight LLP

Podcast - 2025 Equine Policy Recap and What to Watch in 2026

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*Please note that this was filmed at the end of 2025* On the fourth episode of "The Tack Room," Partners Kayla Pragid and Elizabeth Craddock and Public Affairs Advisor Tori Deal bring insight into the fast-moving state and...more

Blattel Communications

This Year’s Content Marketing Resolution: Be Intentional

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Ah, the new year. A time when the calendar seems to stretch out like an ocean of days and project planning blooms. But, like a farmer who plants but never tends to seeds and sprouts, time is often a thief, and today’s grand...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, commentary, and guidance published on JD Supra throughout December, 2025....more

IR Global

10 ways to efficiently manage clients... with less stress

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An accounting business in Orange County, California found that clients (and their own team) were increasingly frustrated due to inconsistent communication and business processes. Deadlines were being missed, there were...more

9Sail

2026 Is Your Law Firm’s Digital Visibility Inflection Point

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The most dangerous assumption in law firm management today isn’t about AI adoption, remote work, or associate retention. It’s this: “We don’t get clients from our website. We can catch up on digital later.”...more

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