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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Good2bSocial

A Step-by-Step Guide to Analyzing Your Law Firm’s YouTube Channel

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Video has become an essential element of today’s marketing mix. YouTube is the premier channel for hosting and promoting video content, and it’s actually the second most visited website in the world (after Google). Are you...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Jake Bernstein, Partner at K&L Gates

An interview with Jake Bernstein, Partner at K&L Gates by Richard Hsu...more

Good2bSocial

Best Practices to Consider in Developing Your Law Firm’s Voice

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Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more

Copo Strategies + Law Firm Editorial Service

In today's era of AI content, credible content is authoritative content

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in today's era of AI-generated content, credible thought leadership content is authoritative thought leadership...more

Passle

Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass

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A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together they create a synergy that enhances the firm’s reputation and market reach. In this...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Olga Berson, Partner at Morgan Lewis

An interview with Olga Berson, Partner at Morgan Lewis by Richard Hsu...more

Good2bSocial

20 Proven Strategies for Law Firms to Increase Facebook Followers

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Getting more followers on social media may be an important goal for your law firm. That’s because a growing number of followers is a sign of expanding reach and exposure. As your firm scales, you should see a similar trend...more

Passle

Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special

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In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more

Good2bSocial

Metrics to Consider for Optimizing Your Law Firm’s Content Strategy with GA4

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For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Good work, smart folks. A recap of some of the most widely read updates and analysis published on JD Supra during October, 2024....more

Omnizant

[Webinar] Real in the Virtual: Building Trust and Demonstrating Expertise in the Age of AI - November 14th, 2:00 pm ET

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With ChatGPT’s surge in popularity, law firms are publishing more content than ever before in an attempt to feed the content beast and rank better with Google. In this webinar, digital marketing expert Emily Brady will delve...more

Good2bSocial

Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

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After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

JD Supra Perspectives

Unlock the Potential of Your Marketing Team: A Guide for Lawyers

JD Supra Perspectives on

Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team....more

Copo Strategies + Law Firm Editorial Service

Chase partiality, not virality, when creating thought leadership content

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not virality....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Brian Cook, Partner at O'Melveny

An interview with Brian Cook, Partner at O'Melveny by Richard Hsu...more

Maynard Nexsen

Marketing Minute Video with NP Strategy: Navigating a Crisis Like a Pro

Maynard Nexsen on

When a crisis hits, where do you turn for guidance? NP Strategy experts are here to help. Vice President Denada Jackson shares crucial steps leaders should take during a crisis. When your organization faces turbulence, it’s...more

JD Supra Perspectives

Why Marketing & Business Development Shouldn’t Be Scary for Lawyers This Halloween

JD Supra Perspectives on

By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more

Decipher Investigative Intelligence

Beyond Red Flags: Deploying Positive Intel from Due Diligence

We admit it: Sometimes it’s tempting to lead with the negative information from pre-hire investigations. Bullying behavior, inflammatory social media posts, fabricated client relationships – these (very real) examples raise...more

Good2bSocial

Law Firm Lead Generation: What are Qualified Leads?

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Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old...more

JD Supra Perspectives

Legal CRM: What went wrong? (And how to fix it.)

JD Supra Perspectives on

The best way to make CRM successful is to make it useful. Not useful to the partnership collectively, and not useful in a “pay-it-forward” kind of way, but useful to the individual partner who is deciding how to spend a few...more

Leopard Solutions

Leveraging Alumni Networks: A Strategic Asset for Law Firm Business Development

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Law firms, particularly in Big Law, are increasingly recognizing the value of their alumni networks as strategic assets for business development and long-term growth. The rise of alumni and career coaching programs, as...more

Good2bSocial

How to Create the Perfect LinkedIn Profile for Lawyers in 12 Steps

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With over 1 billion users worldwide, LinkedIn has become the leading platform for professional networking. Yet while I’ve seen firsthand how a robust LinkedIn presence can help lawyers attract new clients and position...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a buyer’s remorse elimination tool

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Furia Rubel Communications, Inc.

The Power of a Compelling Narrative in Litigation with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon

In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation. Phil manages Shook,...more

Good2bSocial

Google’s Helpful Content Update and What Law Firms Should Do About It

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In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the...more

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