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Firm Marketing Communications & Media Professional Practice

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

Osler Franchise Law Review - Feb 2011

by Jennifer Dolman on

This latest issue of Osler Franchise Law Review contains legislative updates (proposed changes to Ontario's Arthur Wishart Act; New Brunswick's franchise legislation; Manitoba's pending legilsation; Bill C-28 (Canada's new...more

Webinar Re-cap: LinkedIn for Lawyers with Nathan Egan Part II

On Wednesday, December 8h, the ILN offered a webinar with Freesource's Nathan Egan on "LinkedIn for Lawyers." Because of all the great information in the webinar, I'm breaking this up into a couple of posts, with Part I being...more

Webinar Re-cap: LinkedIn for Lawyers with Nathan Egan Part I

The ILN has offered a webinar series to our members for the past two years, and in 2010, we're offering a three-part series on social networking. In October, we started with, "Social Networking Strategy & Blogging," with...more

ILN Conference Re-Cap: Getting Out of the Box in Counsel Engagement and Service Delivery - the Value Challenge

During the ILN’s 2010 Regional Meeting of the Americas in Houston, Texas last week, we were treated to a presentation by our host firm’s managing partner, Martin Beirne of Beirne Maynard & Parsons, and Jeff Carr, Senior Vice...more

Not All Press is Good Press: Managing in a Crisis

by Gina Rubel on

Not All Press is Good Press: Managing in a Crisis explores how law firms handle crisis communications and media relations especially how it relates to trial publicity. The article discusses a New York Times article that...more

Sample Social Media Policy

by Vivienne Storey on

Sample Social Media Policy...more

Recap of Social Fresh Portland: Social Media B2B Panel

The second session that I attended while at Social Fresh Portland was the "Social Media B2B Panel," with Greg Cangialosi of Blue Sky Factory, Jason Peck of eWayDirect, Adam Holden-Bache of Mass Transmit, and Schneider Mike of...more

Recap of Social Fresh Portland: Real Facebook and Twitter Results Panel

The first session of Social Fresh, Portland that I attended was "Real Facebook and Twitter Results Panel." Since I know many law firms are hesitant to get involved with Facebook and Twitter, the comments from this panel might...more

Social Fresh - What Did I Learn About Social Media?

Today, I attended one of the Social Fresh conferences, which took place here in Portland, Oregon - for those of you wondering what Social Fresh is, it's a conference about social media, focused around case studies, and it...more

How to Choose a Lawyer

by Andrew Weinstein on

Advice and suggestions on how to select the right lawyer to handle your case...more

Leveraging Social Media for High-Impact Marketing

by Rob Robinson on

In today’s “sound-bite” environment in which professional organizations compete for client attention through a variety of communications conduits, it is increasingly important to consider and evaluate the potentially powerful...more

Considering New Communications Principles in Marketing

by Rob Robinson on

Considering New Communications Principles In Marketing Based on transformation and technology, current principles of marketing communications require considerable rethinking in light of the available “conduits” to...more

Leadership Communication in Chaotic Times, Of Counsel

by Douglas Richardson on

Many of us remember that daunting moment during our law school orientation when some intimidating authority figure intoned, “Look to your left. Look to your right. At the end of your first year, one of you won’t be...more

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