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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Hsu Untied (by Richard Hsu)

Hsu Untied interview with Andrew Skale, Partner at Mintz Levin

An interview with Andrew Skale, Partner at Mintz Levin by Richard Hsu...more

Good2bSocial

How to Tap into the Threads Algorithm to Expand Your Law Firm’s Reach

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Threads is the new kid on the social media block, and in just under a year, it’s gained millions of users. It’s no wonder that law firms see its potential. But if you’re looking to stand out, understanding Threads’ unique...more

Copo Strategies + Law Firm Editorial Service

You should consider this four-part framework for using AI in your content creation process

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through a four-part framework for lawyers and legal marketers to consider when deciding how to use AI in their marketing and...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan

An interview with Christine Woodin, Partner at Hueston Hennigan by Richard Hsu...more

Passle

Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass

Passle on

Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. Charlie Knight welcomes Karen Wilcox,...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Chris Bowley, Principal at Fish & Richardson

An interview with Chris Bowley, Principal at Fish & Richardson by Richard Hsu...more

LawVision

Challenges to Effective Pricing Survey Chart

LawVision on

I recently published our 2024 Strategic Pricing Survey findings, which uncovered significant insights into law firms’ successes and challenges in pricing strategies. The survey highlighted the continuation of solid rate...more

Good2bSocial

Busting 6 Common Myths About AI for Law Firm Marketing

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AI has created a lot of buzz in recent years. It’s helping businesses across industries, including law firms, work smarter, faster, and more efficiently. But with all the buzz, there are also a lot of misconceptions floating...more

Furia Rubel Communications, Inc.

The State of Generative AI in Law Firm Marketing: On Record PR

In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls....more

Copo Strategies + Law Firm Editorial Service

Consider a business development-led approach to your firm’s thought leadership

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more

Maynard Nexsen

Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn

Maynard Nexsen on

Are you looking to enhance your LinkedIn strategy to increase engagement and audience growth? NP Strategy Senior Director Ryal Curtis shares expert tips on optimizing your LinkedIn profile, leveraging LinkedIn SEO, and...more

Holland & Knight LLP

Veterans Day Tribute

Holland & Knight LLP on

Holland & Knight proudly recognizes those who have served in the United States military, including our own. This year's tribute showcases more than 100 Holland & Knight professionals committed to supporting veterans and their...more

Good2bSocial

A Step-by-Step Guide to Analyzing Your Law Firm’s YouTube Channel

Good2bSocial on

Video has become an essential element of today’s marketing mix. YouTube is the premier channel for hosting and promoting video content, and it’s actually the second most visited website in the world (after Google). Are you...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Jake Bernstein, Partner at K&L Gates

An interview with Jake Bernstein, Partner at K&L Gates by Richard Hsu...more

Good2bSocial

Best Practices to Consider in Developing Your Law Firm’s Voice

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Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more

Copo Strategies + Law Firm Editorial Service

In today's era of AI content, credible content is authoritative content

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in today's era of AI-generated content, credible thought leadership content is authoritative thought leadership...more

Passle

Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass

Passle on

A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together they create a synergy that enhances the firm’s reputation and market reach. In this...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Olga Berson, Partner at Morgan Lewis

An interview with Olga Berson, Partner at Morgan Lewis by Richard Hsu...more

Good2bSocial

20 Proven Strategies for Law Firms to Increase Facebook Followers

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Getting more followers on social media may be an important goal for your law firm. That’s because a growing number of followers is a sign of expanding reach and exposure. As your firm scales, you should see a similar trend...more

Passle

Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special

Passle on

In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more

Good2bSocial

Metrics to Consider for Optimizing Your Law Firm’s Content Strategy with GA4

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For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Good work, smart folks. A recap of some of the most widely read updates and analysis published on JD Supra during October, 2024....more

Omnizant

[Webinar] Real in the Virtual: Building Trust and Demonstrating Expertise in the Age of AI - November 14th, 2:00 pm ET

Omnizant on

With ChatGPT’s surge in popularity, law firms are publishing more content than ever before in an attempt to feed the content beast and rank better with Google. In this webinar, digital marketing expert Emily Brady will delve...more

Good2bSocial

Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

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After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

JD Supra Perspectives

Unlock the Potential of Your Marketing Team: A Guide for Lawyers

JD Supra Perspectives on

Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team....more

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