Hsu Untied interview with Andrew Skale, Partner at Mintz Levin
You should consider this four-part framework for using AI in your content creation process
Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan
Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
Hsu Untied interview with Chris Bowley, Principal at Fish & Richardson
The State of Generative AI in Law Firm Marketing: On Record PR
Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn
Veterans Day Tribute
Hsu Untied interview with Jake Bernstein, Partner at K&L Gates
In today's era of AI content, credible content is authoritative content
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Hsu Untied interview with Olga Berson, Partner at Morgan Lewis
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
Hsu Untied interview with Brian Cook, Partner at O'Melveny
Marketing Minute Video with NP Strategy: Navigating a Crisis Like a Pro
Hsu Untied interview with Lisa Zang, Partner at Wilson Sonsini
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
An interview with Andrew Skale, Partner at Mintz Levin by Richard Hsu...more
Threads is the new kid on the social media block, and in just under a year, it’s gained millions of users. It’s no wonder that law firms see its potential. But if you’re looking to stand out, understanding Threads’ unique...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through a four-part framework for lawyers and legal marketers to consider when deciding how to use AI in their marketing and...more
An interview with Christine Woodin, Partner at Hueston Hennigan by Richard Hsu...more
Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. Charlie Knight welcomes Karen Wilcox,...more
An interview with Chris Bowley, Principal at Fish & Richardson by Richard Hsu...more
I recently published our 2024 Strategic Pricing Survey findings, which uncovered significant insights into law firms’ successes and challenges in pricing strategies. The survey highlighted the continuation of solid rate...more
AI has created a lot of buzz in recent years. It’s helping businesses across industries, including law firms, work smarter, faster, and more efficiently. But with all the buzz, there are also a lot of misconceptions floating...more
In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls....more
Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more
Are you looking to enhance your LinkedIn strategy to increase engagement and audience growth? NP Strategy Senior Director Ryal Curtis shares expert tips on optimizing your LinkedIn profile, leveraging LinkedIn SEO, and...more
Holland & Knight proudly recognizes those who have served in the United States military, including our own. This year's tribute showcases more than 100 Holland & Knight professionals committed to supporting veterans and their...more
Video has become an essential element of today’s marketing mix. YouTube is the premier channel for hosting and promoting video content, and it’s actually the second most visited website in the world (after Google). Are you...more
An interview with Jake Bernstein, Partner at K&L Gates by Richard Hsu...more
Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in today's era of AI-generated content, credible thought leadership content is authoritative thought leadership...more
A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together they create a synergy that enhances the firm’s reputation and market reach. In this...more
An interview with Olga Berson, Partner at Morgan Lewis by Richard Hsu...more
Getting more followers on social media may be an important goal for your law firm. That’s because a growing number of followers is a sign of expanding reach and exposure. As your firm scales, you should see a similar trend...more
In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more
For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust...more
Good work, smart folks. A recap of some of the most widely read updates and analysis published on JD Supra during October, 2024....more
With ChatGPT’s surge in popularity, law firms are publishing more content than ever before in an attempt to feed the content beast and rank better with Google. In this webinar, digital marketing expert Emily Brady will delve...more
After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more
Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team....more