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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Hsu Untied (by Richard Hsu)

Hsu Untied interview with Rafi Azim-Khan, Partner at Crowell

An interview with Rafi Azim-Khan, Partner at Crowell by Richard Hsu...more

Good2bSocial

How Law Firms Can Benefit from AI-Generated Marketing Content

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Artificial intelligence (AI) has revolutionized content creation, turning what was once a time-consuming task into a smooth, efficient process. With AI tools, marketers can now produce high-quality content faster, allowing...more

Jaburg Wilk

Get Out and Network Now!

Jaburg Wilk on

You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more

Omnizant

Multiple Websites for One Law Firm

Omnizant on

Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with...more

Decipher Investigative Intelligence

Lateral Books of Business: Client Portability by Region, Practice and More

In law firm lateral recruitment, one question dominates both risk management and ROI: How portable is a candidate’s book of business? While every lateral candidate—just like every matter, client and firm—is different,...more

Passle

EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence

Passle on

In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through...more

Copo Strategies + Law Firm Editorial Service

Stop writing case studies. Start writing these instead.

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

Passle

Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results

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This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer. Iris...more

Passle

John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events - Passle's CMO Series EP156

Passle on

In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and identifying opportunities is key to maximising their potential. In this episode of the Passle...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Sandy Haberny, Partner at Quinn Emanuel

An interview with Sandy Haberny, Partner at Quinn Emanuel by Richard Hsu...more

Good2bSocial

Measuring and Improving Your Organic Click-Through Rate for Law Firms

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Ranking on the first page of Google is crucial for driving traffic to your law firm’s website, but getting there is only half the battle. If searchers aren’t clicking your link, even a high ranking won’t bring clients through...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Anita Choi, Partner at MoFo

An interview with Anita Choi, Partner at MoFo by Richard Hsu...more

Maynard Nexsen

Marketing Minute Video with NP Strategy: Why Social Media Listening Is Crucial for Your Brand in the Digital Age

Maynard Nexsen on

Stay ahead in the digital age with Social Media Listening. Monitoring online conversations in real time can help you understand what’s being said about your brand, products, and industry. Coordinator Annie Howie shares how to...more

International Lawyers Network

Supercharge Your Networking with Social Media: A Lawyer’s Guide

Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Michael Gerstenzang, Managing Partner at Cleary Gottlieb

An interview with Michael Gerstenzang, Managing Partner at Cleary Gottlieb by Richard Hsu...more

Passle

CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development

Passle on

In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Ali Alemozafar, Partner at Wilson Sonsini

An interview with Ali Alemozafar, Partner at Wilson Sonsini by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more

Good2bSocial

How Law Firms Can Make SEO Decisions with Confidence

Good2bSocial on

Prioritizing search engine optimization (SEO) to increase online visibility and attract new clients is more important than ever for law firms. However, with ever-changing algorithms, evolving best practices, and competition...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Good work, smart folks. A quick recap of some of the most widely read news, updates, analysis published on JD Supra during September, 2024....more

Copo Strategies + Law Firm Editorial Service

These 27 words are the worst legal content marketing advice you'll ever hear

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard. Those words were: "Try not to sweat the...more

Leopard Solutions

Data-Driven Business Development for Mid-Size Law Firms: Building Success Through Client Relationships, Referrals, and Strategic...

Leopard Solutions on

In today’s competitive legal market, mid-size law firms face unique challenges and opportunities when it comes to business development. Unlike larger firms, mid-size practices must balance personalized service with the...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Phil Richter, Partner at Fried Frank

An interview with Phil Richter, Partner at Fried Frank by Richard Hsu...more

Good2bSocial

How Can LinkedIn Help with Brand Awareness for Law Firms?

Good2bSocial on

In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the...more

Firesign | Enlightened Legal Marketing

Want A Great Brand? You Don’t Get To Be Batman

I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more

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