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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Ward and Smith, P.A.

The DEI Stalemate: Paying the Price for the Wrong Move - Part 2

Ward and Smith, P.A. on

Part 2 of The DEI Stalemate builds on the lessons learned in the first session, focusing on practical strategies for implementing successful DEI initiatives without legal missteps. Attorneys X. Lightfoot, Avery Locklear, and...more

Williams Mullen

PODCAST: Williams Mullen's Benefits Companion - Good News for the ACA in 2025

Williams Mullen on

On this episode of Williams Mullen's Benefits Companion, host Brydon DeWitt discusses changes to the Affordable Care Act (ACA) positively impacting employers in 2025. He covers what’s new with reporting requirements designed...more

Decipher Investigative Intelligence

Hiring Associates in 2025? Your New Year’s Resolutions

If you plan to bolster your lawyer ranks with lateral associates in 2025, there are two critical steps for ensuring success. Law firms must understand the risks inherent in lateral associate hiring, then create a due...more

Copo Strategies + Law Firm Editorial Service

You should be infusing your thought leadership with this

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers and all professional services providers should be infusing their thought leadership content with wisdom. +...more

IR Global

5 Ways to Build Trust as an Advisor

IR Global on

What really fuels a successful business partnership? Partnerships are crucial for success and they allow professionals to tap into diverse expertise and uncover new growth opportunities. But amidst all the complexities,...more

Holland & Hart - Your Trial Message

Manage ‘Underdog’ Perceptions

There is a case currently playing out in the Southern District of New York, Major League Baseball Players Inc.,v. Underdog Sports, Inc. There is a common dynamic called out right there in the caption: One side is the “Major...more

Foley & Lardner LLP

Strive Without Strife: Your Guide to 2025

Foley & Lardner LLP on

Embrace Sustainable Goals. The start of a new year often inspires lofty resolutions, if not illusions of grandeur, about the habits we’ll develop and professional goals we’ll conquer: more billable hours, bigger matters,...more

IR Global

3 Key Steps to Creating a Champion’s Mindset

IR Global on

Every outstanding attorney I work with (and believe me, they are all outstanding attorneys) is challenged by one basic thing: their mindset. That’s the value of a coach; I don’t get bogged down in the story my clients tell...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Kathi Vidal, Partner at Winston

An interview with Kathi Vidal, Partner at Winston by Richard Hsu...more

Miles Mediation & Arbitration

Why Wait When You Can Mediate?

Nearly anyone can mediate, but too many professionals wait until the end of their legal practice to pursue a career in alternative dispute resolution (ADR) when they can really start right now. You don’t necessarily need...more

Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 193 | Jess Moore of HaystackID sits down with Kaylee & Mary

Jess Moore, Inside Sales for our wonderful Trusted Partner, HaystackID, sits down with Kaylee & Mary to talk about her journey to eDiscovery, what attracted her to HaystackID, how she approached her role as a new...more

Omnizant

[Webinar] Staying Competitive in 2025: The Latest in SEO for Lawyers - January 29th, 2:00 pm EST

Omnizant on

A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more

Decipher Investigative Intelligence

Laterals and Malpractice: Clear and Present Danger

If the statistics about high failure rates of lateral partners don’t persuade you, consider another barometer: the stress levels of professional liability insurers. Indeed, lateral hiring tops the list of issues that...more

Jaburg Wilk

Make Hard Decisions to Improve Your Business by Letting Go of That Which is Not Serving You

Jaburg Wilk on

At the start of a new calendar or fiscal year, business leaders and professionals face a critical opportunity to evaluate which practices, policies, and procedures drive value for their organizations. This is important to...more

Passle

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

Furia Rubel Communications, Inc.

Politics & Society: Should Law Firm Leaders Weigh In? - On Record PR

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to explore the critical topic of how law firm leaders should respond to the growing expectation to comment publicly on political and social...more

Copo Strategies + Law Firm Editorial Service

With thought leadership, size certainly matters, but not the way you might think

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why size matters with thought leadership content and why, often, less is more. + Learn more about Wayne Pollock:...more

Good2bSocial

22 Tactics Attorneys Should Consider to Build Their Social Media Presence

Good2bSocial on

When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on

As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more

Good2bSocial

How to Align Marketing and Business Development for Law Firms

Good2bSocial on

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

Troutman Pepper Locke

Troutman Pepper Locke - The Powerhouse Merger – The Consumer Finance Podcast

Troutman Pepper Locke on

In the first episode of The Consumer Finance Podcast as the newly combined Troutman Pepper Locke, host Chris Willis is joined by Partners Tom Yoxall and Michael Lacy to discuss the strategic merger between Troutman Pepper and...more

Goldberg Segalla

Accountants Owning Law Firms?

Goldberg Segalla on

In a novel move, Big 4 accounting firm KPMG has taken the first step in seeking to own and operate a law firm in the United States. Although permitted in other countries, the United States  generally prohibits non-lawyers...more

ClientsFirst Consulting

Top Seven Tips for Law Firm CRM Success in 2025

As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit....more

Copo Strategies + Law Firm Editorial Service

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

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