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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Good2bSocial

Metrics to Consider for Optimizing Your Law Firm’s Content Strategy with GA4

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For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Good work, smart folks. A recap of some of the most widely read updates and analysis published on JD Supra during October, 2024....more

Omnizant

[Webinar] Real in the Virtual: Building Trust and Demonstrating Expertise in the Age of AI - November 14th, 2:00 pm ET

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With ChatGPT’s surge in popularity, law firms are publishing more content than ever before in an attempt to feed the content beast and rank better with Google. In this webinar, digital marketing expert Emily Brady will delve...more

Good2bSocial

Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

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After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

JD Supra Perspectives

Unlock the Potential of Your Marketing Team: A Guide for Lawyers

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Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team....more

Copo Strategies + Law Firm Editorial Service

Chase partiality, not virality, when creating thought leadership content

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not virality....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Brian Cook, Partner at O'Melveny

An interview with Brian Cook, Partner at O'Melveny by Richard Hsu...more

Maynard Nexsen

Marketing Minute Video with NP Strategy: Navigating a Crisis Like a Pro

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When a crisis hits, where do you turn for guidance? NP Strategy experts are here to help. Vice President Denada Jackson shares crucial steps leaders should take during a crisis. When your organization faces turbulence, it’s...more

JD Supra Perspectives

Why Marketing & Business Development Shouldn’t Be Scary for Lawyers This Halloween

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By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more

Decipher Investigative Intelligence

Beyond Red Flags: Deploying Positive Intel from Due Diligence

We admit it: Sometimes it’s tempting to lead with the negative information from pre-hire investigations. Bullying behavior, inflammatory social media posts, fabricated client relationships – these (very real) examples raise...more

Good2bSocial

Law Firm Lead Generation: What are Qualified Leads?

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Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old...more

JD Supra Perspectives

Legal CRM: What went wrong? (And how to fix it.)

JD Supra Perspectives on

The best way to make CRM successful is to make it useful. Not useful to the partnership collectively, and not useful in a “pay-it-forward” kind of way, but useful to the individual partner who is deciding how to spend a few...more

Leopard Solutions

Leveraging Alumni Networks: A Strategic Asset for Law Firm Business Development

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Law firms, particularly in Big Law, are increasingly recognizing the value of their alumni networks as strategic assets for business development and long-term growth. The rise of alumni and career coaching programs, as...more

Good2bSocial

How to Create the Perfect LinkedIn Profile for Lawyers in 12 Steps

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With over 1 billion users worldwide, LinkedIn has become the leading platform for professional networking. Yet while I’ve seen firsthand how a robust LinkedIn presence can help lawyers attract new clients and position...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a buyer’s remorse elimination tool

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Furia Rubel Communications, Inc.

The Power of a Compelling Narrative in Litigation with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon

In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation. Phil manages Shook,...more

Good2bSocial

Google’s Helpful Content Update and What Law Firms Should Do About It

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In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the...more

Mitratech Holdings, Inc

New Sources of Value: Evaluating Law Firms on ESG, Pro Bono Work, and Innovation

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In honor of Pro Bono Month, let’s explore why GCs are increasingly concerned with social initiatives as an evaluation strategy — and how the industry is responding....more

JD Supra Perspectives

3 Ways AI Will Transform Legal Marketing & Business Development

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The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Lisa Zang, Partner at Wilson Sonsini

An interview with Lisa Zang, Partner at Wilson Sonsini by Richard Hsu...more

Omnizant

“Maintenance SEO” for Law Firms Doesn’t Exist

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You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of...more

Copo Strategies + Law Firm Editorial Service

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Passle

Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services...

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A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell, and Chris Eatherton, Head of Digital Marketing at AlixPartners, who will share their...more

LawVision

Closing Business: Understanding the Four Stages of a Business Relationship

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In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more

Good2bSocial

Which Podcast Platform Should You Choose for Your Law Firm?

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Podcasts have become a must-have tool for businesses looking to connect with their audience in a meaningful way—and law firms are no exception. Whether you’re sharing legal insights, answering common client questions, or...more

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