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Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Good2bSocial

Why Bluesky Could Be a Game-Changer for Law Firm Marketing

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Law firms are always looking for new ways to connect with potential clients and grow their online presence. That’s where Bluesky comes in—a decentralized social network that’s gaining popularity among publishers, developers,...more

Passle

Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing - Passle's CMO Series EP160

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Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing. In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to...more

Nelson Mullins Riley & Scarborough LLP

Strategic Hiring Meets Interview Preparation

Acquiring the right talent is critical to a firm’s growth. Strategic hiring decisions ensure that firms stay ahead of industry trends, expand into new practice areas, and maintain a competitive edge. By hiring laterals with...more

Good2bSocial

Year-Round SEO Strategies Every Law Firm Should Follow

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SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just...more

Holland & Knight LLP

Podcast - The Witness Outline

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In this episode of "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small discusses the best practices for organizing a trial and questioning witnesses. He highlights that no one approach is the same and...more

Copo Strategies + Law Firm Editorial Service

Want to outflank your competitors? This is the two-part series you should be publishing in December.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Good work, smart folks: a look at some of the most widely read news, updates, and analysis published on JD Supra during November, 2024....more

Passle

Growth & Gratitude: Part 3 - Passle CMO Series Podcast Thanksgiving Special

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In this special Thanksgiving edition of the CMO Series Podcast, we take a moment to reflect on the incredible mentors and leaders who have shaped the careers of some of the brightest minds in legal marketing. Our amazing...more

Omnizant

Minimizing Decision Paralysis in the Attorney Selection Process

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Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying...more

Passle

A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special

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In this special episode, we’re joined by a group of incredible leaders from the legal marketing industry who reflect on the mentors and pivotal figures that have influenced their careers. They share their experiences,...more

Omnizant

Changing Your Focus to a Different Area of Law

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Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We...more

Good2bSocial

How to Craft a Marketing Automation Strategy for Your Law Firm

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As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it means figuring out how to...more

LawVision

Back to Basics in Law Firm Sales

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When it comes to sales at law firms, simpler is better, largely because the owners of these unique businesses place the highest priority on their legal work and have limited time to learn and do sales work....more

Winthrop & Weinstine, P.A.

Is Your Bank A Target?

Many banks and credit unions are well-aware that they are the targets of an industry of plaintiff’s law firms. For over a decade, plaintiff’s class action law firms have been targeting financial institutions that impose...more

International Lawyers Network

State of the US Legal Industry: As We Head into 2025, What Comes Next?

If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Kristin Havranek, Partner at Goodwin

An interview with Kristin Havranek, Partner at Goodwin by Richard Hsu...more

Stange Law Firm, PC

Are radio ads still worth it?

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Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM...more

Passle

Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special

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In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to reflect on the people and experiences that have shaped their careers. From the mentors...more

Maynard Nexsen

A Marketing Minute with NP Strategy | Crafting Your Social Media Playbook: Key Strategies to Stay Ahead

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For PR professionals, monitoring trends isn’t just a strategic advantage; it’s essential to maintaining relevance and effectively engaging audiences. NP Strategy Specialist Maryanne Grinnell shares how to leverage social...more

Copo Strategies + Law Firm Editorial Service

Your thought leadership should talk to the clients you have today—and the ones you want tomorrow

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the clients and referral sources they have today—and the ones they...more

Good2bSocial

How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience

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LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Eva Yin, Partner at Wilson Sonsini

An interview with Eva Yin, Partner at Wilson Sonsini by Richard Hsu...more

Osano

Privacy pros: Why Collaborate with Sales & Marketing and How to Do It Well

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Everyone knows the privacy team and sales and marketing teams are natural opponents. For sales and marketing, the more you know about your prospects, the better. For privacy, the less data you need to handle, the better....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Joanna Hubberts, Partner at Cooley

An Hsu Untied interview with Joanna Hubberts, Partner at Cooley by Richard Hsu...more

Passle

Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO - Passle's CMO Series Podcast EP159

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Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s episode of the Passle CMO Series Podcast, Will Eke welcomes Halina Kochanowicz, Chief...more

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